Thread by @sturdyAlex

Dylin's humping, chain gangs litter-picking, inept elbow bumping, and The Saga of The Umbrella That Just Would Not Open.

This full-length Mr Bean episode is Johnson's frantic reaction to polls finally beginning to catch up to his incompetence and venality.

As much as I don't get it, this is Johnson's comfort xone. Dismiss him at your peril. The shtick works.

There's a small window in which to capitalise. NOT by pointing out he's a fool. To his fans that is an ATTRIBUTE. But by pressing the substance to non-fans who are listening.

It's precisely the moment the tide began to turn against Trump. He left 'safe' Republican areas vulnerable by performing to his fans. Those who liked him, loved it. Those who were already dubious, cringed. That was the time for flipping them. Johnson is going down the same route.

It's KEY to accept his appeal or we risk targetting the wrong thing. I watch the umbrella clip and instinctively think "it'll lose him votes". I'm wrong. It will consolidate votes he already has. But while he's being Jacques Tati, he leaves undecideds looking FOR OTHER OPTIONS.

THAT'S the opportunity. Nobody needs to be told he's a joke. Everyone knows it. It's just that some find the joke funny enough to vote for. To critique his act is to boost his audience. Plenty of people's attention is waning. They're ready to switch over. Talk to THEM.

Have you seen how channels advertise on other channels? No ads cuts into your programme to tell you that what you're watching right now is shite.

They cut in to tell you that something better is on another channel. Rant over.