Please join our campaign calling on Starbucks to #UpTheCup:
- their plastic-lined paper cups are NOT recyclable
- but truly recyclable cups are ALREADY used in UK, EU
change.org/p/starbucks-up…
- their plastic-lined paper cups are NOT recyclable
- but truly recyclable cups are ALREADY used in UK, EU
change.org/p/starbucks-up…
And I'm immensely proud of the Impact Team at @SEALAwards behind this #UpTheCup campaign.
If you are looking to hire top sustainability talent, reach out to me for names.
Lots of talent passionate about working HARD to solve problems:
sealawards.com/impact-team-20…
If you are looking to hire top sustainability talent, reach out to me for names.
Lots of talent passionate about working HARD to solve problems:
sealawards.com/impact-team-20…
#UpTheCup builds on past work (like @standearth's own Starbucks campaign).
stand.earth/page/corporate…
However, another 5 years have passed.
Let's remind @Starbucks that citizens want this *actually* solved.
Sign our petition to join the cause:
change.org/p/starbucks-up…
stand.earth/page/corporate…
However, another 5 years have passed.
Let's remind @Starbucks that citizens want this *actually* solved.
Sign our petition to join the cause:
change.org/p/starbucks-up…
@standearth @Starbucks This #UpTheCup campaign is a direct result of our Environmental Journalism Awards:
A concerned source approached us seeking an introduction.
Why?
Media attention is *critical* to driving awareness, which drives change.
As we say, "Environmental Journalism Is Essential"
A concerned source approached us seeking an introduction.
Why?
Media attention is *critical* to driving awareness, which drives change.
As we say, "Environmental Journalism Is Essential"
The paper cup issue has had a few small news cycles over the years.
Perhaps another campaign is tedious for the PR team at @StarbucksNews.
Independent of PR reasons, there are very strong *business + 💰* reasons for @starbucks to #UpTheCup
change.org/p/starbucks-up…
Perhaps another campaign is tedious for the PR team at @StarbucksNews.
Independent of PR reasons, there are very strong *business + 💰* reasons for @starbucks to #UpTheCup
change.org/p/starbucks-up…
Our 1,000 person survey showed there is a real risk to NOT addressing this proactively.
@Kevin_Johnson ($SBUX CEO) or @MellodyHobson (Chair) might wish they got ahead of the issue before a @GretaThunberg or @AOC take note + generate mass outrage.
change.org/p/starbucks-up…
@Kevin_Johnson ($SBUX CEO) or @MellodyHobson (Chair) might wish they got ahead of the issue before a @GretaThunberg or @AOC take note + generate mass outrage.
change.org/p/starbucks-up…
@Kevin_Johnson @MellodyHobson @GretaThunberg @AOC For $SBUX investors, why risk your #1 asset (an iconic consumer brand)?
One day, shareholder activists (like @EngineNo_1, @BillAckman, @DanielSLoeb1, or @jessecohn4) or ESG ratings firms might pressure you to change.
Why not be proactive and do the right thing?
One day, shareholder activists (like @EngineNo_1, @BillAckman, @DanielSLoeb1, or @jessecohn4) or ESG ratings firms might pressure you to change.
Why not be proactive and do the right thing?
Comments from our #UpTheCup petition provide anecdotes consistent with our survey data:
60% of consumers would reduce their purchases from @Starbucks if they learned their cups were not recyclable.
@Kevin_Johnson: That is a *MATERIAL* business risk
change.org/p/starbucks-up…
60% of consumers would reduce their purchases from @Starbucks if they learned their cups were not recyclable.
@Kevin_Johnson: That is a *MATERIAL* business risk
change.org/p/starbucks-up…
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