I feel honored to present the winners of our 2018 @SEALAwards Environmental Journalism Awards. Without exaggeration, their work is the tip of the spear in fighting climate change. Why? Thread follows 1/ sealawards.com/environmental-… 
Having an informed & engaged public is required to make the political, lifestyle & societal changes needed to mitigate (let alone beat) #climatechange. These great writers fight a battle on many fronts. Translating science & policy research into digestible content is HARD /2
I read 100s of applications for @SEALAwards Research Grant program receives (thanks to partner @BeInstrumentl). My brain hurts afterward. Explaining research like this - to our gnat-like attention spans - on a deadline & w/ few resources requires deep & irreplaceable skills /3
Then they need to combat APATHY about #climatechange. No one cares - see our research - sealawards.com/no-one-cares-a… /4
And if no one cares - despite good intentions - about the environment, why should the media? Why invest in a low traffic, low revenue category? @mmfa (mediamatters.org/issues/climate…) does great work highlighting media's (understandable but real) failings here. /5
Thankfully, some media organizations show real responsibility and leadership in supporting environmental coverage. See the winning outlets the past 2 years: @nytclimate, @guardian, @washingtonpost, @grist, @climate, @vox, @FastCompany, @HuffPost, @CALmatters, @MotherJones /6
...And if no one cares about climate change, why should our POLICY MAKERS? And who will inform them? Without independent coverage of these matters, the policy debate would be (even more) dominated by lobbyists and corporations. /7
When I conceived of the idea for @SEALAwards in Sept 2016, I did so w/ no consideration for politics. Everyone who knows me knows my distaste for the political world. Nor did I expect to organize an Environmental Journalism Award. My plan was 100% to honor business leadership /8
As we did more work it became clear how hard it was to get attention to environmental matters, for good businesses or otherwise. We also entered into an anti-science, Paris Agreement abandoning, media hostile world that made creating an Eco Journalism Award imperative /9
I want to be organizing the @SEALAwards Environmental Journalism Award in 2060. I want our planet to be in good health by then. There are lifestyle changes we all need to make - see our @2PAC inspired plan: sealawards.com/tupac-changes/ /10
