Thread by @mywifequit

9 Simple Tips for writing killer eCommerce product descriptions that convert like crazy!

(this can 2x your product sales overnight)👇

//THREAD//

Before I start,

Understand this:

You’re not selling an item or a course or service or any other product...

You’re selling a fantasy.

Sell what the product does, not what it is.

This is the foundation for writing product descriptions that sell your products like hotcakes.

Tip #1 – Use The 5 Ws (And 1 H) To Understand Your Audience

Your descriptions must explain:

>who
>what
>where
>when
>why
>how

Writing product descriptions that sell is about laying out the facts and showing customers why they need your products in their lives.

Tip #2 – Capture Your Customer’s Imagination

You need to capture your potential customer’s imagination.

Use the 5Ws + 1H to think about the type of brand your ideal customer wants to interact with.

Also,

Your product descriptions should be consistent with your brand voice.

Again,

You're selling a lifestyle!

Your product descriptions should reflect that lifestyle and your attitude. You don’t need to be wordy.

Write two or three sentences that set the scene and show visitors what life would be like with your product.

Tip #3 – Add Bullet Points

Especially in the modern world,

Readers skim.

So,

Create bullet points that highlight the best features or important info about your product + add them after your 2-3 sentence intro.

Tip #4 – Delve Deep Into The Details

Your initial description and bullet points should be short and sweet.

But after that?

You can provide more info.

This can include:

>a backstory
>special details
>technical details

Any valuable info that sells your product is fair game.

Tip #5 – Add Compelling Images

Storytelling isn’t just about words,

But visual elements also.

Here's how:

>Show the product from multiple angles
>Show images of ppl using + enjoying the product
>Diagrams of how the product is built

Use what makes sense for your product.

Tip #6 – Use Video

Videos can also help you create a product description that sells.

This can mean:

>Good tutorials
>Video reviews

Anything that humanizes the product + engages your customers.

Tip #7 – Consider User Reviews and Testimonials

Customers want to know what others think about your products.

You can:

>ask buyers to rate items on your page
>ask buyers to send in unveiling videos
>ask buyers for video testimonials

This adds social proof + helps conversions.

Tip #8 – Mix It Up As Needed

Rules are meant to be broken.

Sometimes the short paragraph + bullet points aren’t the way to go!

Think about your audience:

How are they most likely to be engaged?

Is there certain information they want upfront?

Put yourself in their shoes.

Tip #9 – Measure Your Success

Tweaking your product descriptions will lead to long-term success.

So,

Figure out if different formats work better than others.

You also want to see if different page layouts work better than others.

(hint: use A/B testing)

In conclusion:

You aren't selling a product,

You’re selling an attitude, a lifestyle...

You’re selling a fantasy.

Writing product descriptions that sell will take practice...

...but when you figure it out?

Your conversions will explode, and money will rain from the sky :)

Writing product descriptions is just one piece of the eComm puzzle...

...if you want the rest?

That's all inside my 100% Free Mini-Course.

Get the blueprint I used to start two 7-figure online businesses👇mywifequitherjob.com/how-to-open-an…