Almost exactly a year ago, I made a request on this very site for #LUFC shirts to take back to Sierra Leone, where I’d recently moved.

Ahead of the new season and having moved back to the UK, it’s about time I gave my final update — and most of all, said some thank yous.

(1/12)
tl;dr: Not all football fans are like the ones we’ve seen in the news this summer. Many are brilliant and kind and generous and @LUFC, in my experience, seems to overindex in this type.

If you’re catching up, this is the backstory:

(2/12)
Anyway, in my last update in November, I’d dragged back hundreds of shirts to Freetown and had started to find new homes for the kit.

There was so many I had to make a spreadsheet to keep track of them all.


(3/12)
Emmanuel — the young lad I’d befriended — got a pristine Pablo Hernandez top and his football team got a set of white 32Red shirts.

One even randomly appeared in a pic posted by the legendary striker, @keikamara.



It was a good start.

(4/12)
When I came home to see family at Xmas, there were dozens more waiting.

The postman laughed and my mum, naturally, was a bit miffed.

It was like the Harry Potter scene when the Hogwarts letters flood through the Dursley’s letterbox.

I had a real job on my hands.

(5/12)
I upped my game, taking shirts to Bureh, the beautiful beach where I often spent the weekend, and to Central Parade FC, a club with a maverick coach and reputation for blooding young players (sound familiar?).

Each and every shirt found a home (even the XXXL ones).

(6/12) Group of football players wearing Leeds shirtsTwo young lads with leeds shirts on facing the beach
Just a few days before I left Freetown, I finally saw what I’d been searching for: a Leeds shirt!

It was a homemade 1999/2000 away shirt (light blue) with a sewn-on badge.

It disappeared before I could speak to the wearer. But it was unmistakably #LUFC.

(7/12)
Then, as I picked up my Covid test to fly home, something mad happened: the young guy dispensing the certificate clocked the smiling Marcelo Bielsa on my phone background and said "So you're a Leeds fan?" 🤯

The guy's #1 player? @dallas_stuart, of course.

#ALAW

(8/12)
All that’s left to say is a massive thanks to everyone who sent shirts, notes and money and those who retweeted, replied and told their mates.

Some folks didn’t leave their names but I’m grateful to them too. Every one of you made my task an absolute delight.

(9/12)
So, in no particular order, a massive cheers to Matthew, Ian M, Harry, John B, David K, Dan R, Jerry, Lee O, Luke L, Dave M, Matt C, Katie, Patrick T, Daniel D, David D, Margaret F, Jez, Cliff, John, Kate, Lauren, Tim, Diarmiud N, Chris and Matt R.

(10/12)
Apologies if I missed anyone. And sorry if you asked for pictures of your shirt with its new owner. Trust me when I say every one of the recipients had a Raphinha sized smile when I handed it over.

(11/12)
PS @MoscowhiteTSB and @EamoV1 kindly allowed me to write about it for the special summer edition of the @thesquareball, which is more beautiful than a Meslier drag-back and funnier than an Alioski celebration.

Buy one, if you can.
thesquareball.net/shop/2021-tsb-…

#MOT

(12/ends)

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More from @benwhitelaw

12 Jul
Online abuse and content moderation is a niche topic and smart, nuanced reporting on it is difficult if you don’t know the space.

Here are some questions I’d be asking if If I was reporting on the abuse of #ENG players after last night’s game.

🧵
1. What training/support does England/the FA provide for players before/during the tournament to prepare for this scenario? Who can players contact in the England camp if they are abused (on or offline)?
2. What social media guidelines do players receive to mitigate such abuse? How often are they updated? And which orgs (eg @GlitchUK_) are feeding into them with best practice to ensure they are robust?
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13 Jan 20
This ✨new✨ directory includes 30+ experiments to help news organisations of all sizes forge closer ties with their communities.

Dozens of community-driven orgs have kindly shared details of tests they’ve run so others can learn and benefit.

Here's a few worth mentioning 1/8
🇩🇰 @alfortSara at @zetlandmagasin has set up a corps of engaged members to set up local pop up meetings where people share ideas, give feedback, network and discuss articles.

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2/8
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3 May 19
Few news orgs use the skills of their community like @maldita_es 🇪🇦

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One person replied saying they could sing in Japanese. Another offered to fix their office door

1/x
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Unlike regular surveys, @cjimenezcruz made it fun by using:
- simple, playful language
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They got 2645 responses (!), 30% from new users

2/x
The plan is to house the 'superpower' data in a database that journalists at @maldita_es can use to quickly find experts who can help them debunk misinformation.

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Wrote for @INMAorg about how lots of news orgs are turning to paywalls (see: Buzzfeed News, Independent) without changing the journalism they produce and why that's a bad thing inma.org/blogs/value-co… 1/x
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[@CoreyBe may have views on this] 2/x
The best link/saddest part? Our 'publish-everything-and-let-readers-work-out-what-the-important-stories-are' approach is making futurists preach 'selective ignorance' towards news qz.com/1222019/stop-r… 3/x
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