My team @CareGuide & I used these threads to rebuild our homepage.

We saw an 18% improvement in conversion rate for a homepage that already receives 100k+ monthly visits.

Here are the before and after:

@heykahn

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I write about marketing, tech, and psychology. I share my insights along the way.

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Zain Kahn

@heykahn

9 Aug

I've grown 5 products to 7 million+ users.

These are the 5 core principles of growth every marketer should know:

Growth is a system with 5 key parts:

1. Acquisition (channels)

2. Activation

3. Engagement

4. Monetization

5. Retention

Most marketing teams focus solely on marketing channels (aka acquisition).

But acquiring new users isn't enough to sustain growth.

To grow, you need new users to:

A. Use your product

B. Pay you

That's why the best marketers understand all 5 inputs to growth:

Read 10 tweets

Zain Kahn

@heykahn

2 Aug

If you suffer from low motivation..

I eventually overcame it.

How to fix low motivation:

Motivation depends on 2 things:

1. The effort required to do something.

2. The expected reward at the end of it.

High effort + low reward leads to low motivation

Low effort + high reward leads to high motivation.

So how can we use these insights to increase our motivation?

1. Writing things down is a magical hack:

Remembering things requires a lot of mental effort.

It also makes it hard to focus & prioritize.

Take 5 minutes at the start of the day to write down what you'll do today.

Less effort remembering = more effort executing.

Read 12 tweets

Zain Kahn

@heykahn

26 Jul

10 principles from psychology to master marketing:

1. Reciprocity:

We feel obliged to repay people who have done us a favor.

Example: When waiters gift free mints with the bill, tips go up by 14%.

@lukeburgis

2. Mimetic Desire:

People have a desire to be more like their role models and copy them.

This is why athletes like LeBron and Ronaldo are paid so much to wear Nikes:

People want to wear what their role models are wearing.

h/t @lukeburgis

Read 14 tweets

Zain Kahn

@heykahn

20 Jul

Over 1.2 million people have seen my tweets in the last 4 weeks.

The crazy part? I only started tweeting 6 weeks ago.

Here are 6 lessons on writing effectively:

1. Write simply and clearly.

The best way to write simply and clearly is to use fewer words:

In the event of → if
All the time → always
Along the lines of → like
Due to the fact that → because
In spite of the fact that → although

2. Optimize for emotion.

Good writing makes you think.

Great writing makes you feel.

Before you write, think about what emotion you want every sentence to invoke in the reader's mind.

Read 8 tweets

Zain Kahn

@heykahn

14 Jul

I've spent over $8 million on paid marketing ads.

These ads have generated over 1.5 million users across 6 different products.

THREAD: How to build paid marketing channels that create millions in revenue:

1. The 4 steps of building a paid marketing channel:

A) Buy ads. For example, spend $1,000 on Facebook Ads

B) Acquire users that generate revenue

C) Measure your performance (more on this later)

D) Re-invest the revenue generated from users back into purchasing more ads

2. Remember: Paid ads can't be your main acquisition channel.

Startup history is full of companies that went broke after overspending on paid marketing.

Paid ads are the most dangerous channel in the world.

Read 12 tweets

Zain Kahn

@heykahn

6 Jul

10 years ago I dropped out of college.

Today I'm one of the youngest VPs at a venture-backed company in Canada.

Here are 10 lessons on finding success your own way:

1. Unconventional success requires an unconventional path.

Most people would rather be wrong with the crowd than be right alone.

Remember: the social rewards of conformity exceed those of isolation.

If you can avoid seeking the approval of others, your power is limitless.

@JamesClear

2. Goals are bullshit.

Successful and unsuccessful people have the same goals.

You never rise to the level of your goals. You always fall to the level of your habits.

Goals are just dreams. Habits make them a reality.

h/t @JamesClear

Read 14 tweets

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