πŸ”΄App Annie's latest mobile gaming report

πŸ•Ή Gaming is larger than the music and move industry combined.

πŸ“± Mobile gaming is 3.1x console spend and continues to grow at a rapid pace! 🀯
One year into the Covid-19 pandemic, demand for mobile gaming remained strong with no sign of slowing down.

πŸš€πŸš€πŸš€
As mobile technology improves, we see a lot of value migrating towards mobile gaming.

There are over 810 games surpassing $1M in consumer spends EACH MONTH.
India is the World's biggest mobile game market by downloads.

Brazil, Indonesia and Russia present a ripe opportunity for publishers.

Find out why Garena Free Fire ($SE) is actively expanding into this region in this mega-thread here πŸ‘‡

US remains the biggest spender of mobile games.

However, APAC remained the world's biggest region for consumer spend in mobile games - accounting for over 45% of market share!

Mobile offers a unique opportunity to have a portable gaming console in the pocket of every smartphone
This was a lil surprising, there are actually more female mobile gamers in the Western Markets!

Pokemon Go is the most popular game in most western countries.
RPG games are among the most successful genre for app monetization!

Genshin Impact launched on Sep 28, 2020 and generated over 23 million downloads on day one!

As of Jul 2021, Genshin Impact has surpassed Pokemon Go to be #1 game by lifetime consumer spend.
A core reason for RPG insane monetization is that it offers a much wider mix of engagement and monetization features.
Games under Shooting, Action, RPG and Strategy genres made up around half of total time spent!

Social and online features help cultivate deeper play and foster longer retention.
Free Fire ($SE) remains the top game under Battle Royale genre!

Insane execution by Garena in key markets such as Latin America, Indonesia and India.
Here it is!

The top games for H1 2021

β€’ β€’ β€’

Missing some Tweet in this thread? You can try to force a refresh
γ€€

Keep Current with Thomas Chua

Thomas Chua Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @SteadyCompound

13 Aug
"Looking at GMV alone can be misleading for the business as a whole."

eCommerce crash course by Yanjun Wang, CCO of Sea Limited $SE Image
When studying eCommerce business, we have to look at a range of metrics:

- Order number
- App downloads
- Active users
- Time spent in-app
- GMV
If a business solely focused on GMV, the team will focus on growing basket size with higher ticket goods.

These are usually standardized goods that are low margin and less competitive, examples:

- Virtual goods
- Electronics
- Wholesale items
Read 7 tweets
7 Aug
Shopee is number 1 despite being the youngest eCommerce player in Southeast Asia.

As someone from the region who spends way too much πŸ’°πŸ’°πŸ’° on Shopee, here is a thread on everything you need to know about Sea Limited: Shopee $SE

Let's get started! πŸ‘‡πŸ‘‡
From day one, Shopee adopted a mobile-first approach.

Its competitors were focused on their websites as the key battlefield.

In this region with high smartphone penetration rate but a low PC penetration rate due to affordability.

Shopee's strategy paid off handsomely.
As user attention span gets shorter, Shopee has to get creative.

Shopee gamified its shopping experience and kept users logging in routinely throughout the day for quests and events.

This drastically raised the engagement rate on the platform!
Read 18 tweets
12 Jul
Garena is bankrolling much of Sea Limited ($SE) success with Shopee and SeaMoney.

This comprehensive thread will cover everything you need to know about Garena and its self-developed game: Free Fire.

Let's get started! πŸ‘‡πŸ‘‡
1. Video Game Market Overview

Garena is a growth monster sitting on the strong tailwind of video gaming.

This is the might of the tailwind we are talking aboutβ€”the global video game market is about twice as big as the worldwide box office and music industries combined!
1.2 Even at today’s size, the global video game market is still expected to grow at double digits. And a huge amount of growth is coming from mobile gaming.
Read 34 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(