Shopee is number 1 despite being the youngest eCommerce player in Southeast Asia.
As someone from the region who spends way too much π°π°π° on Shopee, here is a thread on everything you need to know about Sea Limited: Shopee $SE
Let's get started! ππ
From day one, Shopee adopted a mobile-first approach.
Its competitors were focused on their websites as the key battlefield.
In this region with high smartphone penetration rate but a low PC penetration rate due to affordability.
Shopee's strategy paid off handsomely.
As user attention span gets shorter, Shopee has to get creative.
Shopee gamified its shopping experience and kept users logging in routinely throughout the day for quests and events.
This drastically raised the engagement rate on the platform!
Garena is bankrolling much of Sea Limited ($SE) success with Shopee and SeaMoney.
This comprehensive thread will cover everything you need to know about Garena and its self-developed game: Free Fire.
Let's get started! ππ
1. Video Game Market Overview
Garena is a growth monster sitting on the strong tailwind of video gaming.
This is the might of the tailwind we are talking aboutβthe global video game market is about twice as big as the worldwide box office and music industries combined!
1.2 Even at todayβs size, the global video game market is still expected to grow at double digits. And a huge amount of growth is coming from mobile gaming.