Thread by @blackhatwizardd

This cold email got a 100% cold prospect on the phone

Target: funded startups

Offer: creative branding from a creative branding agency

Let's break it down and why it worked

THREAD

Subject Line: quick question

"wah wah everybody uses that subject line"

Ya everybody uses it because it works

Use it

The first sentence of the email is so individually personalized that you couldn't send it to anybody else.

This is what they see as the preview text in their inbox.

So they click it.

The function of the subject line and preview text is to get them to OPEN

The body is a statement --> CTA

*I enjoy this SO this*

I enjoy connecting with startup founders --> SO let's see if we can support each other

Soft selling the call

There are zero links

1. Increases deliverability

2. Makes it seem softer

This is not a sales email, it's me (client) wanting to connect with you

Although there are no links

This is sent from a secondary domain that forwards to client's main domain

Every single person with a degree of interest will look at the email, copy the sending domain, and throw it into the URL bar and visit your site

Every single one

The signature is just

Name
Position

If you want to see 100 conversations like this

(The full back and forth between cold prospects - the initial email, objection handling, follow ups, video breakdowns)

Check out The Vault 👇

gum.co/cewvault