Careers are the ultimate long-term investment.

But you can waste years of your life in the wrong job, learning the wrong skills.

And when you’re not working towards upward mobility, you can get STUCK.

10 principles of career growth:
1. Form a tribe

Advancement at work comes from peer support that translates into leadership. Not from quietly executing behind a desk. Go out with your coworkers. Rally them, inspire them. Make sure they feel heard.

When you need it, you’ll have their support.
2. Be “dumb”

No one knows as much as they think they do. Embracing “dumb” means having the humility to recognize your knowledge gaps and to follow through on educating yourself. To relentlessly seek information and improvement.

Don’t let pride get in the way of getting better.
3. Network, network, network

Connections made in year one will pay off ✨100x✨ by year ten. Align yourself with people that make you better, that can grow alongside you—and connect you to opportunities.

Befriend an all-star team that will one day wind up in the hall of fame.
4. Gain credibility

If there is any one trait that will advance your career, it is credibility. You must be seen as knowledgable, trustworthy, and reliable. And not only with your ideas and the information you present—but in how you communicate it to others.

Inspire confidence.
5. It’s all in the delivery

There are times you’ll have to challenge others—but can you bring them into the process? There are times you have to own your failures—but can you demonstrate a commitment to growth?

Take your time when speaking, and prioritize listening.
6. Stress test the edges

Understand the rationale for why your business operates a certain way, but don’t be afraid to ask “what if” we took things one step further—or, what if we took things one step backwards.

Present ideas that represent both responsibility and growth.
7. Work outside your scope

Multitasking is rewarded in business—especially in startups. Proactively investigating outside opportunities and pesky problems can result in huge upside and cost savings. And you’ll learn a thing or two along the way.

Take the initiative, be a hero.
8. Pursue mobility

It might be temping to aim for the highest salary possible, but which job offers you the greatest learning opportunity and potential career advancement? Prioritize long-term outcomes, and real mobility—not a short-term salary.

Future you will be glad you did.
9. Develop charisma

There are benefits to being kind and likable, period. It doesn’t mean flattering others or watering down your personality. It means taking a genuine interest and supporting them. Being approachable and present.

Smiles and small talk go a long way.
10. Celebrate your wins

When you pull off the impossible, don’t let it go unnoticed. Make sure other people know you put in the effort, but don’t forget to acknowledge theirs at the same time.

You don’t lose by celebrating others, you lose by hesitating to celebrate yourself.
That wraps it up! Do you have any tips for career growth? I’d love to hear them.

For more content on how to grow your career, startup, or community, follow me @chriscantino. 👋

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More from @chriscantino

27 Jul
The odds were truly stacked against us: bootstrapped, crowded category, no network to speak of.

But we sold our startup for nine-figures thanks to an exceptional product—and some original marketing.

17 marketing strategies we used to outperform legacy brands. 🧵👇
Invest in personal relationships 🤝

☑ Wine and dine your partners. Send cards. Text them. Move the needle 5%, and you win the edge over your less-engaged competition
☑ Recognize network effects take years to build. Connections you make in year one will pay off 10x by year five
Write candidly and prove that you’re engaging 💁

☑ Your biggest advantage is your authenticity—develop a voice and be honest af
☑ If you wouldn’t text it to your friend, don’t use it in your copy
☑ Share customer convos on social, thereby inviting more and creating a flywheel
Read 19 tweets
15 Jul
10 Growth Hacks When You’re Cash-Strapped

Startups are hard as hell when you’re low on cash. But the upside is well worth the pain.

Here’s how we scaled into 30,000 stores and 30 countries from a household income of $30k 👇
1️⃣ Do the unscalable

It’s the little things. The personal phone call. The personalized note and customer service. Getting on Zoom with an influencer. Scaled businesses can’t embrace the “human side” of startups the way you can. Lean in.

The more unscalable, the better.
2️⃣ Leverage authenticity

Authenticity is your fastest path to forging brand devotion. Luckily, you have it in excess. Your story, your character, your VIBE. Everyone roots for the underdog. Take your customers behind the scenes.

Don’t be afraid of the messy.
Read 12 tweets
24 Jun
To grow our brand into millions of homes, we gave away 100,000+ free products.

Simply put, sampling is HUGELY underleveraged, and commonly more effective than traditional advertising.

Here’s how the best in the biz strategize to get their products into the right hands. 🧵
The Power of Sampling

-Sampling to the right people unlocks EXPONENTIAL value—retail placements, virality, user generated content, & more
-Customer loyalty skyrockets because recipients feel valued and grateful
-Sampling within communities unlocks organic buzz and word of mouth
Your VIP List

-If anyone could try your product, who would you send it to?
-Make a list across press, celebrities, and industry influencers—go big and don’t hold back
-Do it in waves—the more clustered your samplings, the more clustered your conversations
Read 11 tweets
21 Jun
I've advised dozens of businesses on product innovation, from six-figure startups to eleven-figure conglomerates.

Here are the surprising frameworks the most successful ones use to incubate and market their products. 🧵
They don’t just see purchases—they see routines

-Instead of hyper-focusing on acquisition, they obsess over how, when, and why customers use their products
-New SKUs aren’t just revenue drivers—they’re to embed the brand further into the customer’s daily routine
They don’t just see customers—they see networks

-Activating word of mouth is priority #1
-Marketing is to establish purchase behavior for entire households and social groups—not just individuals
-Their products are designed to be shared
Read 8 tweets
25 Mar
Dear brands,

If you want to win, a playbook can help.

A checklist of things it took for us to scale to a 9-figure acquisition:
🌀 Product, Pt. 1: The Star of your Business

☑ Nail a pricing strategy
☑ Root product development in customer intel + shopper data
☑ Substantiate claims with studies and trials
☑ Consistently test + iterate; development is never done
🌀 Product, Pt. 2

☑ Research + incorporate third party data; monitor + explore trends
☑ Quality check vendors and logistics partners like your brand depends on it
☑ Expand into categories that are not just opportunistic, but construct a larger brand narrative
Read 25 tweets
14 Dec 20
Three years since our Unilever acquisition. Just wow. 😵

Here’s a quick thread behind the scenes of that big day, and a funny story about why you should always fly direct. 👇
En route to the big day, my flight was laid over in Detroit. Then delayed. At 2am, it was 😭 canceled 😭 due to a massive blizzard.

I shuttled to the only motel claiming to have a room. When I arrived, they apologized—they were “mistaken.”

Buttt they let me sleep in the lobby.
6am, no sleep. Jaime was up all night too, negotiating escrows & final details in NY. We texted each other for support, utterly exhausted.

We were supposed to be together! I can still recall the isolation of being stuck in that motel lobby, nervous the deal might fall apart. 😓
Read 7 tweets

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