If you can write better, you can communicate better.
If you can communicate better, then you can sell more.
This is what makes business writing a valuable skill.
Here are 6 ways to write more effectively 🧵
If you can communicate better, then you can sell more.
This is what makes business writing a valuable skill.
Here are 6 ways to write more effectively 🧵
1. Show. Don't Tell.
Don't tell someone how to travel.
Show them the vacation photos.
Let your words come to life and take the reader on a journey.
Nobody likes to walk themself to the table.
Don't tell someone how to travel.
Show them the vacation photos.
Let your words come to life and take the reader on a journey.
Nobody likes to walk themself to the table.
2. Use Simple Sentences
When you write - your goal is to be understood.
If someone doesn't understand, they won't take action.
Because confusion is the bottleneck before the next step.
When you write - your goal is to be understood.
If someone doesn't understand, they won't take action.
Because confusion is the bottleneck before the next step.
Instead, use simple words and sentences so that the reader has a deep understanding of what you're saying and why you're saying it.
The less energy the reader uses, the more energy they'll spend consuming your words.
The less energy the reader uses, the more energy they'll spend consuming your words.
3. Write For One
Never write for the masses.
Communication gets lost in the masses.
Instead, write for one.
Every reader is alone with your words, thoughts, and ideas.
Make them feel as if it was written just for them.
Never write for the masses.
Communication gets lost in the masses.
Instead, write for one.
Every reader is alone with your words, thoughts, and ideas.
Make them feel as if it was written just for them.
4. Write Like You Talk
If what you wrote doesn't sound like something you'd say to your friend -- then cut it.
Readers are the friends you haven't met yet.
Generalists make complex ideas sound complex.
Specialists make complex ideas sound simple.
If what you wrote doesn't sound like something you'd say to your friend -- then cut it.
Readers are the friends you haven't met yet.
Generalists make complex ideas sound complex.
Specialists make complex ideas sound simple.
5. Use The $.50 Word, Not The $5 Word
Confusion leaves context at the door.
Context is what informs readers and gives them confidence.
The fancier the word, the more context they lose.
Use simple words with clear meaning for clear communication.
Confusion leaves context at the door.
Context is what informs readers and gives them confidence.
The fancier the word, the more context they lose.
Use simple words with clear meaning for clear communication.
6. Cut Whatever Doesn't Feel Like A Convo
After you're done writing, run through it with an eraser.
Cut anything and everything that doesn't feel like part of a conversation.
If it doesn't flow, it won't resonate.
Resonation is the base for something that is useful.
After you're done writing, run through it with an eraser.
Cut anything and everything that doesn't feel like part of a conversation.
If it doesn't flow, it won't resonate.
Resonation is the base for something that is useful.
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Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
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You can join them here 👇🏽
marketingexamined.co
TL;DR
1. Show. Don't Tell.
2. Use Simple Sentences
3. Write For One
4. Write Like You Talk
5. Use The $.50 Word, Not The $5 Word
6. Cut Whatever Doesn't Feel Like A Convo
1. Show. Don't Tell.
2. Use Simple Sentences
3. Write For One
4. Write Like You Talk
5. Use The $.50 Word, Not The $5 Word
6. Cut Whatever Doesn't Feel Like A Convo
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