Thread by @alexgarcia_atx

Garyvee has always been ahead of his time.

He scaled VaynerMedia from a Twitter management agency to creating Super Bowl ads for brands like Miracle-Gro, Hard Rock, and Budweiser.

These 11 tips from @garyvee will optimize your marketing efforts 🧵

1. Jab, Jab, Jab, Right Hook

Relationships are built on trust.

You wouldn’t meet someone today and ask for a favor.

You’d first develop a relationship then ask.

The same goes for building an audience and monetizing.

So give, give, give, then ask/sell.

2. Document Don’t Create

This is @garyvee’s way of saying build-in-public.

Create content around what you’re doing and building and it will organically attract people who are interested in you.

Plus, this gives you a concrete way of creating ample amounts of content.

3. Act Like A Media Company

Successful companies are creating floods of content or buying companies.

Because content is the gateway to monetization.

It harnesses attention, builds trust, and opens the door to selling your products.

4. Adopt Early

When a platform is hot, take advantage of the momentum and leverage it to grow.

Early adopters establish themselves as leaders on emerging platforms and therefore build massive audiences.

Think TikTok right now for businesses.

5. Use Long-Form Video Content

This is a staple VaynerMedia’s playbook.

Long-form content gets shared 56% more on social and also is better for brand -lift.

It helps brands connect on a deeper-level through its storytelling.

6. Create Micro Content Too

Every shoot where the goal is long-form content should also have a focus on creating micro-content.

Meaning clips that range from 5-30 seconds and includes photo content too.

This was one video shoot results in 100+ different assets.

7. Test Micro - Create Macro

Create micro-pieces of content before scaling it.

Meaning, test multiple storylines that range from 5-20 seconds.

Take the best-performing videos and scale them into 2+ min videos.

8. Underpriced Attention

This means a platform where the advertising prices haven’t met the demand yet because adoption hasn’t spread.

Therefore making them underpriced.

By finding underpriced attention, you can drive drastic results for cheap.

Think FB 7-10 years ago.

9. Create Pillar Content

Develop your pillar piece of content then create micro pieces of content from the pillar piece.

This will help you create a multi-channel marketing strategy while creating content at scale.

Ex:

20 min YT Show -> 5 IG Reels -> 5 TikTok -> 2 Threads

10. Culture Relevancy

Inject your brand into the conversation by creating content around relevant cultural moments.

With this, you don’t have to start the conversation.

Instead, you join it.

And put your brand where all the attention is.

11. Engage

Social platforms were created to develop social interactions without being in-person.

Therefore, use social platforms to build real relationships with real people.

This is one of the easiest ways to build your first true 100 fans.

Follow @alexgarcia_atx if you want hella growth marketing tactics on your feed.

Threads to come:

- copywriting
- ad development
- landing page development
- newsletter optimization

Plus, I send an exclusive newsletter to 11,350+ marketers, founders, and creators every Tuesday and Thursday.

You can join them here in the next 7 sec 👇🏽

marketingexamined.co

TL;DR

1. Give then ask
2. Document Don't Create
3. Become a Media Company
4. Adopt Early
5. Use Long-Form Content
6. Create Micro Content Too
7. Test Micro Ads -> Create Macro Ads
8. Find underprice attn
9. Create pillar content
10. Be culturally relevant
11. Engage often