Building a business is not the same as founding a startup. Most startups don’t get to the phase of building the business. Because they don’t create a product worth building a business around. This is why finding product/market fit is the #1 goal for every new startup.
This idea that a startup is not a business might sound obvious, but it’s not when you’ve got infinite choices about what to focus on and are just starting out. If you chase product/market fit, you’ll find a business eventually in time. If you don’t, luck is all you’ve got.
Startups turn into a business when you have a repeatable model for increasing revenue. This should come after product/market fit. When it doesn’t you end up with a startup that has high churn and low retention. Startups are tough because you don’t start on day 1 with a business.
Every piece of business advice should have a label that includes what stage of a startup it’s applicable for. Since these labels don’t exist today, your job is to filter the advice against whether it’s relevant at your current stage and for your startup. This is learned by doing.
The best advice for you right now could be terrible advice for someone else. With so many people sharing their startup journey, it’s critical to first understand your own situation and what you should be focused on instead of taking advice when uncertain about your own situation.
Startup advice on twitter has to be filtered in a way to identify if it’s relevant to you right now, or not. This lack of context creates the disagreement about advice tweets in startup land. Context is missing and the reader adds it, gets triggered and replies in disagreement.
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