Ten Rules for Web Startups by @ev (2005)
1: Be Narrow
2: Be Different
3: Be Casual
4: Be Picky
5: Be User-Centric
6: Be Self-Centered
7: Be Greedy
8: Be Tiny
9: Be Agile
10: Be Balanced
11 (bonus!): Be Wary
Last week, for my startup, we announced our pivot from a document search tool called FYI to a security product called Nira (@niradotcom).
Here are answers to the most common questions people have asked me about pivoting a startup.
What made it necessary to pivot?
People assume companies pivot out of necessity because something isn’t working. When you pivot, you’re making a critical change to your business rooted in customer learnings.
With FYI, it wasn’t exactly necessary for us to pivot.
The pivot was a choice between the opportunity we had been pursuing and a new opportunity we had discovered. Every IT team we talked to wanted us to solve their document access control problems. We discovered that these problems were not only painful but also potentially costly.
At my startup, @usefyi we have pivoted from a document search tool for everyone to a security product used by IT people. We've also changed our name to Nira (@niradotcom).
The pivot got kick-started when someone used our product in an unexpected way. Here's the story…
My co-founder (@marieprokopets) and I were at the office of a 50-person startup in SF to meet with the CEO, who was using our document search product.
We were prepared for a typical user research session where we’d watch him use our product.
That’s not quite what happened.
As soon as the CEO opened the laptop and pulled up FYI, he looked nervous.
“Did you do this? These people don’t work here anymore. Why do they still have access to my docs? Did you share them?!”
We quickly explained that he was just seeing the current state of his documents.
If you can set aside your opinion about what Facebook is today and watch this interview you’ll see an example of a founder with a growth mindset. In particular, @finkd’s comments at the end about focusing intensely on customer experience are instructive.
Strategy is critical at the earliest stages of a business. The three tasks that @joulee recommends to do more of describes exactly what an early stage startup team should be doing to be strategic. medium.com/the-year-of-th…
Working on a SaaS business? Avoiding the 🐘 in the room? The P word? Pricing. This is your savior: @Patticus and @lennysan teamed up to create this step-by-step paint-by-numbers how to guide to put an end to all those pricing fears and debates. Forever. lennyrachitsky.com/p/saas-pricing…
This is a never ending thread of the very best online content and resources for early stage startups.
Relevant for both self-funded/bootstrapped and venture backed pre-seed/seed stage companies.
The blog posts from 2008 on @ericries’ blog are a must-read for startup founders. They describe the basics for building online businesses. Timeless and useful content, regardless of your opinion about lean startup. startuplessonslearned.com/2008/
This video on “How to Operate” by @rabois should be required for every startup founder to watch and internalize. Especially useful for founders who are new to management.