Thread by @vivbajaj

The biggest problem for a modern day entreprenuer is that the business is monthly cash flow positive and you don't feel the need of raising external capital.

Not raising external capital at early stage will delay the potential of becoming investment ready.

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Obviously there are exceptions who create money making machines and don't need external capital forever. But those are strictly exceptions.

I have learned this hard way in last 3 years. Spending too much time on product, revenue and profit can be counter productive.

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My humble submission to all buddying entreprenuers,don't consider fund raising as an incident need but as the part of the product lifecycle. Here is the flow

1. Deploy your very small capital and build product prototype
2. Raise seed capital immediately to gain traction

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3. Get set go with your marketing plan and show agressive vision
4. Raising Pre-Series A within first 2 years of product lifecycle
5. Raise Series A within next 12 months
6. Keep raising money Series B,C,D etc and keep in bank for growth and competitive war chest.

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In this process , do not worry about profits and just focus on top of the funnel matrices like Users, Retention, DAU, MAU etc and keep showing growth for better narrative.

Earlier you get into this zone, the better becomes your chances of survival. Else someone is doing it.

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