👑WeChat: The App That Rule Them All
Most of us know the WeChat app as a messaging, payment, ride-hailing, social media, and more rolled up into one super app.
What’s less known for most of us outside of China, is the WeChat Mini Programs. $TCEHY
Most of us know the WeChat app as a messaging, payment, ride-hailing, social media, and more rolled up into one super app.
What’s less known for most of us outside of China, is the WeChat Mini Programs. $TCEHY
WeChat Mini Programs was only launched in 2016.
Think of it as an app store, except that users don’t have to download the apps because of its small file size (less than 10MBs) and low code environment.
Think of it as an app store, except that users don’t have to download the apps because of its small file size (less than 10MBs) and low code environment.
With this feature, users never have to leave the WeChat application.
Popular apps such as Meituan, JD, Pinduoduo, or Kuaishou are all on We Chat Mini Programs!
Popular apps such as Meituan, JD, Pinduoduo, or Kuaishou are all on We Chat Mini Programs!
Users only want to have a few key apps on their phones and are reluctant to install new apps!
WeChat Mini Programs, on the other hand, are much simpler and much cheaper to develop!
It's also compatible across Android and Apple.
WeChat Mini Programs, on the other hand, are much simpler and much cheaper to develop!
It's also compatible across Android and Apple.
私域流量, or private traffic—which refers to traffic that the brands have more control over. Examples include Mini Programs and Weibo.
Increasingly, private traffic has become a marketing buzzword in China's commerce.
Increasingly, private traffic has become a marketing buzzword in China's commerce.
https://twitter.com/SteadyCompound/status/1427915570775662594
WeChat is the traffic gatekeeper in China.
It's able to know which businesses are doing well early on and invest in them.
Imagine if you run a successful business on WeChat and Tencent approached you as an investor.
You have 2 options:
It's able to know which businesses are doing well early on and invest in them.
Imagine if you run a successful business on WeChat and Tencent approached you as an investor.
You have 2 options:
(1) You take their money, give Tencent a sizeable stake in your business and strive in their ecosystem
or
(2) Reject their funding, and be banned on Wechat and see your traffic disappear. Watch them invest in your competitor and see your competitor take up your share of the pie
or
(2) Reject their funding, and be banned on Wechat and see your traffic disappear. Watch them invest in your competitor and see your competitor take up your share of the pie
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