1. Pick a name. If you're having trouble with this keep it simple and SEO friendly. Use the formula "your service + your location" Do some competitor research so that you don't take a name others in your region have.
2. Perform a market analysis and make sure there is a need in your area. Call cleaning companies to see if they even answer. If they don't, there is likely a need.
3. Grab a domain name that makes sense with your company name. Sign up for you Google My Business location. This is absolutely ESSENTIAL and deserves its own thread on another day. Fill it out thoroughly, get some great 5 star reviews.