Thread by @SullyBusiness

How To Start A Janitorial Business 🧵👇

1. Pick a name. If you're having trouble with this keep it simple and SEO friendly. Use the formula "your service + your location" Do some competitor research so that you don't take a name others in your region have.

2. Perform a market analysis and make sure there is a need in your area. Call cleaning companies to see if they even answer. If they don't, there is likely a need.

3. Grab a domain name that makes sense with your company name. Sign up for you Google My Business location. This is absolutely ESSENTIAL and deserves its own thread on another day. Fill it out thoroughly, get some great 5 star reviews.

4. You can start while you have a full time job, all the work is in the evening. The difficulty will be selling jobs. But you can drive traffic to the website and put together a nice voicemail for when folks call.

5. There are many cleaning companies but most of don't have websites, contact forms, or team members. Use tech and you'll find it easier to scale.

6. Figure out what you need to pay for labor, multiply that by 3, and charge that hourly. You can raise prices more if you need to later.

7. Make sure your website has a nice contact form setup so that folks can reach you. Bonus points if you setup an automation and hit them with an email. That email can lead to a Jobber request form that allows them to book an estimate. Do those over lunch.

8. Speaking of lunch, get a shirt with your logo on it and show up at some offices if you don't have an estimate scheduled for that day. A couple cold visits every day. Wear a mask and be polite.

9. Send LinkedIn requests and cold emails to office managers and property managers. Keep up the guerrilla marketing as you only need a couple of these to hit before you need to hire. You'll be busy.

10. After you have a couple customers you are going to need to hire, outsource your bookkeeping, and make sure your CRM is up and running.

12. You're off to the races with a freshly minted janitorial business! When you're ready to quit that day job spend your days selling and your nights working. Its going to be long days for a while but it will be worth it! /end

One last thing.

if you actually do what is in this thread I guarantee you can create a business in 12-24 months doing 300k ARR.

And provide yourself with a solid source of cash flow.

Last but not least, follow @ZeppelinCoop and @phil_harp.

They both do commercial cleaning and janitorial and have 10x the experience that I have.

Between them they have over 100+ employees.

That’s some major leverage.