One of America's greatest writers keeps a sign over his desk that says: "Look at your fish."

Here's why 🧵
The writer's name is David McCullough and the saying helped him win a Pulitzer Prize.

The story goes back to a 19th century Harvard naturalist named Louis Agassiz, who was also a teacher.
Legend has it that on the first day of class, Agassiz would take a smelly jar out of a fish and drop it on the table.

Then, he’d say: “Look at your fish” and leave the room.

The students would say: "What is he talking about? It’s just a fish.”
After 20 minutes, he would come back and ask the students what they saw.

“Not much,” they’d say. It’s just a fish. It’s literally just a fish.

“Look again.”
After a few days, students started to get it.

Looking closer, they saw details they’d glossed over their entire lives, from the color of the scales to the texture of the fins.

By the end of the semester, they saw how even a simple fish was wondrously complex.
McCullough keeps a reminder of that story above his desk.

He says: “Insight comes, more often than not, from looking at what’s been on the table all along, in front of everybody, rather than from discovering something new.”
What's the point?

Writers are professional observationalists.

They live in search of ideas that others miss because they don’t look closely enough. They know that the best ideas are often hidden in plain sight.

Look at your fish.

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More from @david_perell

18 Aug
Publishing regularly and getting immediate feedback will improve your writing more than any book on the subject
The only thing better is a personal writing coach.

They help you develop your style, which is why I recommend them to advanced writers. The problem with serving the algorithms is it makes people sound just like everybody else.

But coaches expand your individuality.
Don't just write tweets. Write essays.

Long-form thinking attracts nuanced responses, both of which are limited by Twitter's 280 character limit.

Though Twitter has its virtues, it's best to go beyond likes + retweets.

True improvement lies in the email responses you receive.
Read 4 tweets
24 Jul
I'm writing our company values.

Here's how I'm thinking about them:

1) The stronger our values, the faster we can move and onboard employees.

2) Instead of trying to appeal to everybody, we want to strongly appeal to the small percentage of people we want to attract.
We're always going to be a remote company, which has many downstream effects:

∙ We communicate more by writing and less by talking.

∙ Work is a never-ending personal design project.

∙ The freedom of working independently comes with an extra level of personal responsibility.
Our ability to make an impact is downstream of our ability to create leverage.

Though every project starts off as low leverage, we can make them high leverage over time.

By far, the most important element is the "Principle of Multiple Use."
Read 4 tweets
10 Jul
~ My Business Model ~

I write, tweet, podcast, teach, and invest. Here's how my media engine fits together.

Solid lines = The current flywheel

Dotted lines = The future flywheel

For an explanation of every element and my vision for the future, read the thread below.
1. Twitter

The vast majority of people find me on Twitter. It's the town square of the Internet and an always-on conference where I make friends, grow my audience, and share what's on my mind.

Twitter is the top of the funnel for my professional life.
2. Essays

Long-form writing is my favorite art form. It's the hardest thing I do, but also the most rewarding.

When I started writing, I focused on publishing as much as possible, which helped me find my voice. Now I’m focused on publishing essays that stand the test of time.
Read 12 tweets
8 Jun
My principles of creativity:

1. Every creative project is different, but the creative process is timeless and unchanging.
2. When you're in a creative rut, make fresh snow

The mind is like a snow-covered mountain. Every thought is like a sled. Over time, the sled creates trails in the snow and new sleds favor the existing trails.

Fresh snow changes that and creates new paths for exploration.
3. Create fresh snow by finding new ideas

Every Michelin Star chef knows that delicious food begins with quality ingredients.

The same is true for creative work. The quality of what you consume is a leading indicator for what you'll eventually produce, so cultivate your taste.
Read 10 tweets
2 Jun
How Philosophers Think

Philosophers are the best thinkers I know, and their tactics can help us all.

Here are my favorite ones:

1. Be an intellectual boxer: Understand ideas by making them battle with each other. Create characters in your mind and make them debate each other.
2. Dissect ideas

The smartest kid in my middle school class used to take computers apart and put them back together again in order to understand how they work.

Good philosophers are like my friend from middle school. But instead of playing with computers, they play with ideas.
3. Think by writing

Deep thinking happens by writing, which allows us to navigate the hazy labyrinth of consciousness.

Most roads lead to a dead end. But every now and then, the compass of intuition leads to an epiphany that the top-down planning mind would’ve never discovered.
Read 13 tweets
1 Jun
I teach people how to become citizens of the Internet.

Writing online is the best way to do that.

That’s why I tweet about learning, business, and the craft of writing. I aim to make ideas fun and easy to understand.

Here is a collection of my best threads. Enjoy!
Read 21 tweets

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