I write, tweet, podcast, teach, and invest. Here's how my media engine fits together.
Solid lines = The current flywheel
Dotted lines = The future flywheel
For an explanation of every element and my vision for the future, read the thread below.
1. Twitter
The vast majority of people find me on Twitter. It's the town square of the Internet and an always-on conference where I make friends, grow my audience, and share what's on my mind.
Twitter is the top of the funnel for my professional life.
2. Essays
Long-form writing is my favorite art form. It's the hardest thing I do, but also the most rewarding.
When I started writing, I focused on publishing as much as possible, which helped me find my voice. Now I’m focused on publishing essays that stand the test of time.
1. Every creative project is different, but the creative process is timeless and unchanging.
2. When you're in a creative rut, make fresh snow
The mind is like a snow-covered mountain. Every thought is like a sled. Over time, the sled creates trails in the snow and new sleds favor the existing trails.
Fresh snow changes that and creates new paths for exploration.
3. Create fresh snow by finding new ideas
Every Michelin Star chef knows that delicious food begins with quality ingredients.
The same is true for creative work. The quality of what you consume is a leading indicator for what you'll eventually produce, so cultivate your taste.
Philosophers are the best thinkers I know, and their tactics can help us all.
Here are my favorite ones:
1. Be an intellectual boxer: Understand ideas by making them battle with each other. Create characters in your mind and make them debate each other.
2. Dissect ideas
The smartest kid in my middle school class used to take computers apart and put them back together again in order to understand how they work.
Good philosophers are like my friend from middle school. But instead of playing with computers, they play with ideas.
3. Think by writing
Deep thinking happens by writing, which allows us to navigate the hazy labyrinth of consciousness.
Most roads lead to a dead end. But every now and then, the compass of intuition leads to an epiphany that the top-down planning mind would’ve never discovered.
1. Get ideas on paper: Put words on the page as fast as you can. First drafts are always messy. But you can only start shaping ideas into polished writing once they're out of your head. The beauty and clarity you desire will emerge with each edit.
2. Finding ideas
Sherlock Holmes once said: "The world is full of obvious things which nobody by any chance ever observes." But when you write regularly, you start observing those things because the pen turns you into a curious detective who is always hunting for clues.
3. Collecting ideas
Finding ideas isn't enough. You have to save them too. Preferably, in a centralized place where you can instantly search for the best ideas you've ever had. The better your note-taking system, the less you have to rely on memory.
Read a bunch of Internet forums about whatever you're writing about. Identify common phrases and put them into a list. Then, use their language whenever you write.
By writing like a friend, you build trust.
The idea of using your reader's voice works best for tactical writing that aims to be clear and persuasive. As a writer, this strategy also helps you get inside the mind of your reader so you can speak to their specific feelings.
They should ask questions like "What inspired you to buy our product?" Then, they should collect the most vivid phrases onto a spreadsheet they can pull from whenever they write.