Do you know why there is a bite in Apple's logo?
In a nutshell, it was added to solve a design problem.
🧵Thread👇
In a nutshell, it was added to solve a design problem.
🧵Thread👇
The original logo of Apple was a complicated picture of Isaac Newton sitting under an apple tree.
Back In 1997, Steve Jobs reached out to an agency to design a simple logo that can be printed on their computer.
Back In 1997, Steve Jobs reached out to an agency to design a simple logo that can be printed on their computer.
Although most of the other companies like HP and IBM at that time had text-based logos, Rob Janoff, the designer, decided to focus on the imaginary of the 🍎
He started with a simple silhouette of an apple with a leaf on top.
But it was pretty ambiguous since there are several fruits that have round shapes with leaves stemming off.
But it was pretty ambiguous since there are several fruits that have round shapes with leaves stemming off.
Janoff pointed out that several people mistook the apple logo for a cherry since there was no context or how large or how small the fruit might be. That’s a simple-looking yet complicated design problem.
So, to solve this problem, Janoff added a bite that allowed people to immediately identify the logo as an apple while still retaining the simplistic design.
Nevertheless, there are many myths floating around about this. Most notable are below
Myth #1 There is a myth that the bite on the apple logo is a play on words. Since the term byte spelled b-y-t-e is used in the technology industry as a unit of memory size.
Myth #2 Apple wanted to pay tribute to Alan Turing, who committed suicide by biting into an apple he had laced with cyanide.
If you found this thread insightful, please like and retweet the first tweet 🔥
Follow me for more insightful content ❤️
Follow me for more insightful content ❤️
• • •
Missing some Tweet in this thread? You can try to
force a refresh
