Thread by @HeyDhriti

The role of your Bio in converting Visitors to Followers, or better yet, to FRIENDS.

A THREAD

I came to Twitter to write more, but with #hypefurychallenge, I've learned a LOT about tweaking my profile for growth (and I've grown so much). Here I am writing about Twitter growth.🤷🏻‍♀️

There are a few ways Visitors land on your profile. ⬇⬇

1️⃣ Via Tweet

I see your tweet, it resonates with me so much that I'm curious about you.

On your profile, your banner will be the first thing I see. It should pop off the screen and fall into my eye. Figuratively, of course.

Here's the banner that inspired this whole thread.

What's so good about it?

- High contrast image, catches your eye
- Powerful words
- Makes a promise
- Hits your pain points
- That's all I need to know about him!

And if I care about that (which I do) I'll never leave without following 👇🏻

https://twitter.com/HeyDhriti/status/1429169438993960960?s=20

Now that you've hooked me with your banner, I want to know more.

Where do I look? The Bio

You see how the bio is the tipping point? It will either seal the deal or make me turn around, leave, & never come back.

That's right. Go ahead. Ignore your Bio.

https://twitter.com/hypefury/status/1427177554251812864

Visitor via Tweet

If your Bio has nothing to do with the tweet that earned you a visitor, they may or may not be disappointed.

Let's assume the worst, and try not to tweet about anything out of the box.

Disagree? Read the next point 👇🏻

2️⃣Visitor via Comment/Reply

I see you say something COOL under my favorite tweeter's post.

I'm intrigued, I look at your Bio.

Oh, you talk about mutual funds? I loved your take on Keto diet, I'm curious to see what you say about investments. Let me follow you real quick. 🤷🏻‍♀️

You CAN discuss, engage with, and rant about all sorts of stuff IN COMMENTS.

Just don't do that in YOUR content. Your content is your promise. Don't stray from it.

I am yet to make my mind about Retweeting out-of-niche stuff. So help me out & comment what you think.

3️⃣Via Engagement

If I visit your profile via a positive interaction, it is your Bio's responsibility to
- highlight your promise
- make you look approachable
- show what you have FOR ME
- clearly tell who you are & what you tweet about

This is something I call a Dynamic Bio 👇🏻

Dynamic Bio = I am learning so my content won't be stagnant + I already know some shit which you should grab

Or

I have much to learn (from you) + I have much to offer you

Either way, I'm showing you value in connecting with me.

4️⃣Via Recommended - This is the worst

I've unfollowed Topics entirely because of how bad the recommendations are. I see tweets like "Funny how using the word Startup will get you featured in Startup Topic" & never saw a valuable tweet, nor a cool account on startups. Canceled.❌

But JUST in case your featured tweet or an RT by a mutual earns you a visitor (I call it a visitor magnet), the same rule as #1 applies.

And if that fateful Tweet is a huge contrast (or just not related) to what you promised in the Bio?

Here's what it will essentially mean.

✅ Your tweets are attractive. But not effective.

That's the worst.

You have the knack for spiking curiosity in a reader, but talking about the wrong thing is costing you a lot of potential followers.

Visitors not following?

You must either fix your Bio to cover a broader range of topics.

Or

Stick to your guns when writing. Don't mess around.

What sticking to your guns will do-

✅Your knowledge, clarity, and writing skills will be more refined
✅When you've run out of things to talk about in your niche, magic is about to happen. Pick up a book/podcast, talk to a fellow creator, or a big name in your niche AND SHARE

✅You will meet people who care about the same things as you.

- They are people you relate with, can learn from, repurpose each other's content, exchange ideas, and collaborate with. The sky is the limit.

- Grab them with both hands. This is your tribe.

That's the role of your Bio in building connections and making friends with like-minded people.

But if you talk about anything and everything, good luck with finding your tribe.

Plus

If your Bio isn't clear and promising, say farewell to visitors. They're not coming back. Bye!

You can bet your hat I changed my Bio before posting this.

Thank you for reading!

And check out my Bio to give me some constructive criticism. I might be getting cocky.😂

Thanks for the inspiration @ManlyM4n

What this will do ⬇️

• Your writing gets clearer
• Deeper coverage Vs wider
• To give more value, you learn more
• You build an image
• You attract like-minded creators– Your Tribe
• The more you talk about it, the more trust you build

🎯 Your Bio is your Cover Letter.