A meaningful decline in consumer sentiment, and a softening of retail spend may portend to a compression in lending, softening related income streams. Important to watch if this trend continues, along with a reduction in homebuying demand, and auto unavailability/price increases.
In fact, business and consumer borrowing has already meaningfully slowed post-COVID crisis, which is one reason there has been such strong demand for Treasuries.
"A second-quarter consumer survey showed that many remained cautious about adding to their debts, with 21% of respondents planning to apply for new credit or to refinance existing credit in Q2, down from 26% in the first quarter."
After binges we often see consumers pull back. The June credit boom was likely due to a combination of pent up 'revenge spend', travel demand, spending related to new home purchases, and other related consumption activities. It's not surprising to see the same drop off in time.
As a result, with consumers in more debt than they were at the peak of the last credit cycle, a decline in debt demand is a logical conclusion in the intermediate to longer term, followed by the potential for deleveraging as debts are paid down/defaulted on.
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Remember that one time before the GFC when subprime lending was all the rage, and the companies which engaged in it, and selling the toxic paper, all looked amazing until they suddenly didn't?
Then ..
Notice how many "FinTech" companies are basically glorified subprime lenders?
This is worth paying attention to, in particular because the consumer looks quite vulnerable here insofar as reaching a new debt record, lower savings rates, high underemployment/low labor force participation, and many gov't stimulus packages trailing off. Defaults should rise.
Not only that, but the appetite for debt is likely to be reduced as consumer confidence hits 11 year lows, retail sales fade, and inflationary pressures undermine purchasing power across the board for discretionary spending by the bottom 60% of earners.
$NET: I've heard from several contacts over the last two weeks that Cloudflare is meaningfully raising prices on their 'Enterprise' plans. The core driver is resource utilization, and clients are being told that this is because $NET is now a public company.
1/
On the one hand, it could be argued that $NET feels so confident about its moat that it can justify raising prices and these same clients will simply soak up the costs, allowing Cloudflare to push toward profitability.
2/
On the other hand, these same contacts have told me that the price raises (as much as 140% in some cases higher), have compressed their margins meaningfully. In some cases pushing them in to negative territory.
3/
I've been raising concerns about where we are with markets from a macro, valuation, positioning, and technical perspective for about a week now.
Apparently several leading Wall Street banks are sounding alarms now, too, about a near-term correction or slow decline over months.
I don't feel the end of the bull market is near, but I do think that there's an abundance of signs that the rally is less than healthy: narrow leadership, exuberant retail options and equity positioning, lack of sufficient 'sidelines' capital to buy a sizable dip, stretched techs
The other area of concern is that real rates are rising, and that's often harmful for many risk assets, including growth, tech, crypto, precious metals, junk debt, etc. Basically any competing duration asset becomes less appealing as those rates approach neutral/positive.
More chart crimes! The Fed *is* the market part deux:
I've had a few claim that these charts are inaccurate due to scale variance. While there's truth to the statement, the charts aren't meant to be 1:1. QEternity gives commercials the capacity to scale up leverage in markets. Many seem to have missed this because of 2D thinking.