1/ I'm not sure this is a good thing for a few reasons...
a) For starters, FB isn't good at defining political. For example, daily wire has spent over 10M on ads this year alone. But FB political ad library says they have spent 800k on political/social ads since 2018. C'mon!
a) For starters, FB isn't good at defining political. For example, daily wire has spent over 10M on ads this year alone. But FB political ad library says they have spent 800k on political/social ads since 2018. C'mon!
https://twitter.com/axios/status/1432700039986622476
2/ a continue) My point there is that FB will narrowly define this in ways that are overall not helpful and if past is any indicator in ways that will almost certainly unfairly advantage right-wing content.
3/
b) This will calcify and intensify an existing problem on platform.
Asymmetry on FB is intense. For ex, last weekend right-leaning content had 50.96% of all engagement, left-leaning had 12.4%. News/non-aligned content (which was majority in terms of volume) only had 36.64%.
b) This will calcify and intensify an existing problem on platform.
Asymmetry on FB is intense. For ex, last weekend right-leaning content had 50.96% of all engagement, left-leaning had 12.4%. News/non-aligned content (which was majority in terms of volume) only had 36.64%.
4/ The mess is made. You can't fix a mess by ignoring it.
This shift is to avoid doing something that would matter, but FB won't do: factor in source authority. junk sources deemphasized, quality sources emphasized. Search engines do this. FB won't cuz will piss of right-wingers
This shift is to avoid doing something that would matter, but FB won't do: factor in source authority. junk sources deemphasized, quality sources emphasized. Search engines do this. FB won't cuz will piss of right-wingers
5/ In short, this will make the existing problem worse because:
a) it punishes good information just as much as it punishes bad information;
b) the asymmetry means the right-wing/junk sources will fill any gaps;
c) calcifies an existing problem and makes harder to fix. great.
a) it punishes good information just as much as it punishes bad information;
b) the asymmetry means the right-wing/junk sources will fill any gaps;
c) calcifies an existing problem and makes harder to fix. great.
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