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Will Critchlow

1 Sep, 4 tweets, 2 min read

I found this article interesting: searchengineland.com/search-markete…

I'm not at all sure about the title (the power on the marketers' side is very distributed and subject to prisoner's dilemma-type issues) but the main article got me thinking in a few places. Most notably...

@dannysullivan

...being interested in @dannysullivan 's previous view that "I’ve wished for years that Google would let site owners have something like a “Yes, I’m really sure I want you to use my title tag” tag."

searchengineland.com/google-title-w…

https://twitter.com/dannysullivan/status/1431024720720191488

Which led me to his recent discussion of the epiphany he has had on the subject since working at Google:

https://twitter.com/dannysullivan/status/1431024720720191488

Anyway. I found it interesting and I thought you might too.

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More from @willcritchlow

Will Critchlow

@willcritchlow

3 Sep

I wanted to talk this week about one of the most advanced SEO subjects there is: internal linking

The big takeaways from our testing are:

1. Internal links are important (these tests are some of our most consistently statistically significant)

2. We have surprisingly often found big benefits to the pages where the links are added, not just to the targets of those links

3. In fact, we have seen cases where recipient page impacts were undetectable or even negative, while the linking pages saw a benefit

4. Some of our hardest-to-predict test results have also been internal linking tests!

Read 25 tweets

Will Critchlow

@willcritchlow

24 Aug

I know a lot of folks who started out in SEO, and are now in marketing leadership positions.

One challenge is that it’s hard to stay plugged in to SEO news, but you still have oversight of the SEO channel.

Does this sound like you? Here’s what you need to know:

@SearchPilot

As ever, there is a lot of bad information and rumour, so this is all based on the large number of tests we get to run @SearchPilot. Here's what Google is *really* doing:

1. JavaScript. Probably the biggest change of recent years.

Google *can* execute and index an awful lot of JavaScript (searchpilot.com/resources/case… )

BUT ...

Read 25 tweets

Will Critchlow

@willcritchlow

22 Nov 19

I stopped complaining about the challenges with understanding how Google parses robots.txt and made (a version of) their open source parser available on the web instead: distilled.net/resources/free…

Stopped complaining *for now* I should say

My tool does have differences compared to the old search console one (because the SC one is wrong) and compared to the open source tool (because that doesn't capture all google crawler subtleties). I explain all in the post

Read 4 tweets

Will Critchlow

@willcritchlow

6 Feb 19

@basvandenbeld

OK. Here we go - thread of answers to questions that came up during my #FOS19 presentation in Amsterdam today - about SEO / CRO / full funnel testing (read more here: distilled.net/resources/anno… ) cc @basvandenbeld

Q: how do you test the homepage of a website?

A: although you can run CRO tests on a homepage, SEO (and hence full funnel) tests require a site section with multiple pages with similar template. You can only really do before/after tests. [contd]

The techniques I described are mainly applicable to large websites with large site sections (e.g. ecommerce, real estate, travel, jobs, large brick+mortar chains etc). In these cases, most organic traffic is not to the homepage

Read 14 tweets

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