Interested in using How-to Schema in your content?

I've been tracking this feature closely since rich result support on Google first started in May of 2019.

Here's 4 little-known facts about How-to Schema rich results with relation to SEO 👇
#1 When FAQ and How-to rich results first launched, How-to rich results would only show on mobile. It was only in Oct of 2020 where desktop support started: brodieclark.com/google-how-to-… – but Google still hasn't updated their guidelines (so not officially: developers.google.com/search/docs/ad…). Image
#2 On desktop, there's only 1 format where How-to rich results can display. On mobile, there's several (at least 3). One format that can display on mobile is a carousel with images when marked up. A big advantage of this format is the ability to set your own jump-to links. Image
#3 A difference among FAQ & How-to is the application. FAQ can apply to most page types. Whereas How-to is appropriate only when the main focus is the how-to. Otherwise, both now take up a similar amount of space on desktop (after the recent FAQ update: brodieclark.com/googles-faq-sc…). Image
#4 There are limits in place on Google which prevent every result from having a How-to rich result treatment. With this in mind, you will never come across more than 3 How-to rich results on a single SERP. This was a top misconception in my @Moz article: moz.com/blog/google-se…. Image
Hope you've enjoyed this short thread with some of my findings on How-to Schema on Google. Were there any that you were surprised about or need more clarification on? Feel free to leave a comment!

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More from @brodieseo

18 Aug
Google SERP Feature Update: there's been a net decline (only minor so far) in title tag length. Unlike previous updates, it doesn't look to be about pixel limit, but instead from Google re-writing titles in their search results. Related: seroundtable.com/google-header-…
As an example, here's a page that mentions various locations within the <title>. After this update, Google has refined to a single location, plus added the brand name with a hyphen. Using a "site" operator (without a query), the title snippet remains as the altered variation.
There does look to be a lot of nuance involved with this change and inconsistencies across device type, but a change looks to have taken place. It doesn't look to be as simple as Google taking the e.g. <h1> and replacing for the <title>, but there are instances of this.
Read 4 tweets
14 Jan
Google Search Console reports can get complicated. Especially when it comes to news-related reports.

There are two distinct reports in GSC that sound the same, but measure completely different traffic types: the News search type & the Google News tab.

Here's the difference:
Report #1 integration started tracking in GSC on June 30th 2020. This traffic is from the 'news' tab in Search. A user types a query into the search bar, results are returned within the news tab. Data in GSC shows a sampled version of these queries.
Report #2 is a bit more complicated. Data goes back to Dec 16th 2020 and is for traffic from news.google.com or the Google News app. I use the iOS version, but is also on Android. Unlike #1, results are primarily based on your interest profile. So no query data in GSC.
Read 4 tweets

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