Thread by @MusingPraveen

✨ #SEO - Case Study ✨

🔸 June 1, 2021: 7 visits/day
🔸 Sep 5, 2021: 4100+ visits/day

🔹 Brand new website with new domain
🔹 3.5 months old

🧵 A thread on the things we did which led to this growth.

🎯 Target Audience 🎯

🔸 Conducted research on the target audience

🔹 No, it was not about what they eat, wear, or how much they earn or spend.
🔹 It was focused around what they search and what they are looking for. And why?

📄 Content Strategy 📄

🔸 Created content strategy

🔹 No, it was not about targeting 'High Search Volume' keywords.
🔹 The focus was on user's search needs, even though if it had low search volume.

Tip: SV is just a metric for a KW, actual users search in many different ways.

⛅️ Relevant Words 🌤️

🔸 Use of similar and relevant words

🔹 For example, if the content piece is about 'loan', then we made sure the piece should contain words like 'interest rate', 'EMI', 'repayment', 'mortgage', 'calculator', etc.

💡 Schema 💡

🔸 Relevant schema added

🖇️ Interlinking 🖇️

🔸 Interlinking was taken care of and we made sure that all the anchor texts are relevant and not some random words.

🔗 Backlinks 🔗

🔸 The website was linked from its sister website (which is an established website).

📢 Press Release 📢

🔸 A PR activity was done at the launch of the website which helped it grab some eyeballs.
🔹 For the first 3 weeks, ~90% of the traffic was brand traffic.
🔹 Now, ~80% of the traffic is non-brand.

🙏 Thanks for reading, hope you enjoyed it. 🙂