โœจ #SEO - Case Study โœจ

๐Ÿ”ธ June 1, 2021: 7 visits/day
๐Ÿ”ธ Sep 5, 2021: 4100+ visits/day

๐Ÿ”น Brand new website with new domain
๐Ÿ”น 3.5 months old

๐Ÿงต A thread on the things we did which led to this growth.
๐ŸŽฏ Target Audience ๐ŸŽฏ

๐Ÿ”ธ Conducted research on the target audience

๐Ÿ”น No, it was not about what they eat, wear, or how much they earn or spend.
๐Ÿ”น It was focused around what they search and what they are looking for. And why?
๐Ÿ“„ Content Strategy ๐Ÿ“„

๐Ÿ”ธ Created content strategy

๐Ÿ”น No, it was not about targeting 'High Search Volume' keywords.
๐Ÿ”น The focus was on user's search needs, even though if it had low search volume.

Tip: SV is just a metric for a KW, actual users search in many different ways.
โ›…๏ธ Relevant Words ๐ŸŒค๏ธ

๐Ÿ”ธ Use of similar and relevant words

๐Ÿ”น For example, if the content piece is about 'loan', then we made sure the piece should contain words like 'interest rate', 'EMI', 'repayment', 'mortgage', 'calculator', etc.

๐Ÿ’ก Schema ๐Ÿ’ก

๐Ÿ”ธ Relevant schema added
๐Ÿ–‡๏ธ Interlinking ๐Ÿ–‡๏ธ

๐Ÿ”ธ Interlinking was taken care of and we made sure that all the anchor texts are relevant and not some random words.

๐Ÿ”— Backlinks ๐Ÿ”—

๐Ÿ”ธ The website was linked from its sister website (which is an established website).
๐Ÿ“ข Press Release ๐Ÿ“ข

๐Ÿ”ธ A PR activity was done at the launch of the website which helped it grab some eyeballs.
๐Ÿ”น For the first 3 weeks, ~90% of the traffic was brand traffic.
๐Ÿ”น Now, ~80% of the traffic is non-brand.

๐Ÿ™ Thanks for reading, hope you enjoyed it. ๐Ÿ™‚

โ€ข โ€ข โ€ข

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