Thread by @LiamKircher

20k/Month Revenue Within Your First Year

This is 100% possible!

I was able to grow my house cleaning company to 20k gross revenue within the 1st year.

If I can do it you can as well! I am not a genius, I worked hard and communicated with customers well.

Let's break it down🧵

1/ When people hear me talk about cleaning they think I'm preaching some "get rich quick scheme"... this is the complete opposite.

This is an industry and business that takes a ton of hard work and grit but if you are willing to give the effort the industry is lucrative and...

2/ can scale very fast if done correctly.

First, let's launch your business:

1. Employment Lawyers, LLC, and Insurance

Employment Lawyer: If you want to copy me and my model, I am an asset zero cashflow focused business where I only use contractors for my work.

3/ I recommend speaking with an employment lawyer who will walk you through your local contractor regulations.

LLC & Insurance: Pretty self-explanatory.....get both!

4/ Tech Stack

Wix Website, Jobber, Indeed Jobs, Google my Business, Google Phone Number, GoogleDocs, and that's about it... this business is the complete opposite of complicated...

5/ I literally run a 50k/month cleaning company off of a $30 a month Wix website, CRM, my phone, and laptop.

NOW WHAT?

Say you have the business set up, you are all organized with your tech stack and you are ready to begin getting some customers.

You have to remember we...

6/ are working with a double-sided marketplace here, the cleaners and the customers, so where do you begin?

I recommend we tackle the cleaners first...the type of contractors that you will be looking for will depend upon the contractor rules that you would have discussed with...

7/ the employment lawyer in the beginning but the workflow doesn't change here.

1. Indeed Jobs

You are going to post an Indeedjobs Ad. Do not overcomplicate this. Post an Ad that lays the position out exactly and what you are offering.

Example...

8/ "This is ABC Cleaning, we are looking for reliable and experienced cleaners. We are hiring contractors interested in full-time and part-time work."

2. Cold Calling

Google "House cleaning services" and all the local cleaning companies will pop up near you.

I recommend...

9/ cold calling all local cleaning companies and asking if they would be interested in contracting from you.

Say, "Hey I am the owner of ABC Cleaning and we have lots of work on a weekly basis for residential cleaning and we are wondering if you would be interested in...

10/ being a contractor for us."

Once again, do not overcomplicate this...

Alright, YOU DID IT!

You hired your first cleaner...now what?

Time to make some money!

I recommend putting all your marketing budget into GoogleAds. I wasted thousands with FB and IG Ads.

11/ Do not be an idiot like I was... double down on GoogleAds and provide a great headline like:

"*Your Location* Cleaning Services" add a call to action button in there that links directly to either calling you or online booking.

Keep an eye on the campaign and if it isn't

12/ converting well then make adjustments.

I am not a marketing expert but I will say I have had VERY VERY few GoogleAd campaigns in my cleaning business life that have not converted well.

Now what?

HOW DO I GET TO 20K A MONTH THOUGH?

13/ This is a game of repetition and focusing on customer LTV (Life Time Value.) The average cleaning service cost on a home is between $180-$210 (yes, it can depend on the location.)

Your main focus will be acquiring as many general consistent cleaning customers...

14/ as possible for the first year. We want customers booking weekly, bi-weekly, or monthly with you. The one-off cleans are great income but your income won't start to increase fast unless you focus on acquiring high LTV customers.

In addition, offer incentives to these...

15/ high LTV customers.

If a customer books in with you for a weekly cleaning. Offer them 15% off their next cleaning if they refer a friend or colleague.

Hell, even offer 30% off if they refer 2 friends.

Play the long game with this and grow that recurring revenue.

16/ This industry is old school and you can have a HUGE upper hand by simply having a great website, automation tools(CRM), and answering your phone/emails when potential customers inquire.

The bar is low.. trust me. So do the fundamentals very well and you will excel fast.

17/ As I said, this will be hard work and it is by no means a "get rich quick scheme" but this industry flies under the radar for how lucrative it can be.

People pay great money for consistency and reliability.

Provide those and you will be killing it in no time.