How I Made $186,511 In Less Than A Year With This SIMPLE Win-back Strategy

Thread //
When approx 90% of your customers will be one-time buyers, having a win-back strategy to lower that stat is a must.

Just imagine what would happen if 20% of your customers buy from you not only once but twice?
Let’s run the numbers:

If you have 10,000 current customers

And 2000 buy from you a second time at a $50 AOV.

You would be making an extra $100,000

Without spending a single penny on ads...
So in this post, I’ll teach you how to win back as many customers as possible using a win-back email automation/flow.

What’s a Winback flow?

It is a series of emails that encourage lapsed customers to re-engage with your brand.
This flow will have 3 emails:
Email #1

This email should be a short light touchpoint.

Include a select few products, three to six of either your best-selling products or latest releases.

It's also a good idea to offer an incentive to your lapsed customers.

A 10%OFF + urgency discount should work
Email #2

This email is just a reminder to your customers about the offer from the first email.

You can add more and different products and make it longer than your 1st one, allowing you to provide more detail.

Make sure this email is as engaging as possible.
Email #3

For your third email, you want to remind your audience that this is the last chance to take your offer.
And can also work as a sunset email if you include a prominent unsubscribe link.
Having one is both a legal requirement and the best way to prevent unengaged subscribers from hurting your deliverability — it is always better for someone to unsubscribe than it is for them to not engage with your messages or mark it as spam.
And that’s it if you want you can add 2 more emails:

A 4th one offering a larger discount and a 5th offering the last chance to get the larger discount.
Also, you can get as complex as you want, creating different split triggers for different types of customers.

For example, you might want to have a special win-back flow or segment for your VIP customers or customers who have spent X amount of money at your store.
Anywho:

If you’re an eCom owner looking to boost your revenue without spending a single dime on ads using email & SMS marketing, book a free scaling session with me.

I’ll analyze your store with you and see if my services would be a good fit for you 👇
calendly.com/fourthplanetme…
If you liked this thread go to the first tweet and hit the RT button 👇

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More from @SantiagoCruz02

15 Sep
Let's break down Beekeeper's Naturals abandoned cart flow... What would I do differently?

//THREAD// Image
Supp guys

So today will be the first issue of a series of threads breaking down e-com stores email flows/campaigns
I'll start with Beekeepers Naturals; however, if you'd like to see your brand or a brand you love being broken down by me

Just comment their website link, and I'll do it!
Read 22 tweets
14 Sep
How I went from 0-10k email subscribers in 8 weeks with no ad spend needed (and how you can do it too)

THREAD//
Supp guys

So I had this client in the art niche who had an old email list from a previous brand they were running like 3 years ago

They had a couple of inventory problems and had to close the store down

And now they wanted to launch a new brand within the same niche
As they had this list of over 67k email subscribers from the previous brand

They wanted to use it

To make them re-subscribe into their new brand email list

And start making money right away without needing any ad spend...
Read 24 tweets
12 Sep
How Often Should You Email Your List?

(The answer will unlock your email marketing potential)

THREAD//
Every brand owner wants to figure out the “perfect” number of email campaigns they should send:

Enough to get the best response, but not so much that subscribers stop paying attention.
Like most things in life, if you’re expecting a definitive answer…
Read 17 tweets
10 Sep
7 Email Marketing Mistakes That Are Costing You Thousands Of Dollars.

(The 4th one is SHOCKING)

THREAD 👇
Over 316 billion emails will be sent each day by 2021.

This includes emails that are sent personally, professionally, and promotionally.

In fact, between 2014 and 2018, the average office worker received 80 emails per day and sent more than 40.
Email is part of our daily lives and many people can’t go more than a few hours without checking it.

But this behavior doesn’t necessarily translate into high engagement.
Read 16 tweets
9 Sep
CASE STUDY: How I Took Boomba From $50,670 Per Month To $197,914 Per Month In 25 Days

[Still much more room for improvement]

//Thread//
Supp guys

For context:

Boomba is an eCommerce brand that sells Invisible Bras.

"They’re the world’s thinnest sticky bra"
Before I started managing their email marketing, they had a couple of problems.

Holding them back from scaling

In 3 areas of their strategy:

- Contact capture
- Flow Structure and messaging
- Segmentation
Read 25 tweets
7 Sep
🚨 Make An Extra 10k/Month With This SMS Marketing Mini-course 🚨

Thread//
Email is great but integrating SMS alongside email is powerful.

Here I’ll give you some reasons why:

- 85% of customers say they prefer to communicate with their brand via text

- 95% of text messages are read within 90 seconds of being received
- 80% of consumers said they wished businesses would text them more compared to other channels.

- 61% of marketers increased their SMS marketing budgets in 2020 this means your competitors will be reaching out to your customers via text.
Read 28 tweets

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