7 Email Marketing Mistakes That Are Costing You Thousands Of Dollars.

(The 4th one is SHOCKING)

THREAD 👇
Over 316 billion emails will be sent each day by 2021.

This includes emails that are sent personally, professionally, and promotionally.

In fact, between 2014 and 2018, the average office worker received 80 emails per day and sent more than 40.
Email is part of our daily lives and many people can’t go more than a few hours without checking it.

But this behavior doesn’t necessarily translate into high engagement.
With clogged inboxes, it’s hard to stand out, and easy for subscribers to delete messages, unsubscribe or block users entirely over a poor email experience.
You spend so much money and effort moving audiences deeper into the sales funnel and turning them into subscribers...

Don’t waste it by driving them away with bad email practices.
These are the seven BIGGEST email marketing mistakes (ranked)
1) POOR SEGMENTATION

Your audiences are tired of generic marketing.

They don’t want the same offers that everyone else who buys from you receives.

Give your customers targeted content based on their past behavior, demographics, and needs.
Segmentation is something that everyone knows they should be doing, but few are.

(RT this if you agree)
2) GENERIC SUBJECT LINES

Sending generic, off-the-shelf subject lines

Will relegate your emails to the junk bin or spam folder

Instead...

Write clear, non-spammy, personalized, and RELEVANT subject lines that drive people to open.
3) WRITING FOR ENGLISH CLASS

Forget everything you learned in school and write personal, direct, and easy-to-read copy.

To someone reading your emails, it should feel conversational. Not like you’re trying to sound intelligent, or get an “A” from your English teacher.
4) SELLING THE PRODUCT

In email marketing you don’t sell the product, you sell the click, that’s it.
5) NO VALUE DELIVERED

If the only thing you do is send out promotional emails to your list

Your recipients will get used to it and will stop opening your emails, as they know based on past experience that what you’re sending is TRASH.
Instead

Have a good mix of value vs promotional content and that way your recipients will love receiving your emails because they know even though you MIGHT sell them something they’re receiving value first.
6) UNCLEAR CTA

Confused people don’t buy

And half of the world is kind of retarded

So basically

There's a lot of reasons why people’s stupidity will keep them from buying.

That’s is why you must have very clear, specific, and easy to act on CTAs.
7) POOR LIST HYGIENE

Keeping inactive email subscribers on your list hurts your deliverability…

So suppress inactive profiles and make sure you are only sending emails to your engaged subscribers.
Anywho:

If you’re an eCom brand owner and want to learn more about email & SMS marketing subscribe to my list and you’ll receive my email marketing guide and 4 gifts more (the third one is a game changer)

Join now: fourthplanetmedia.com/free-guide

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Santiago Cruz | Email Marketing King 👑

Santiago Cruz | Email Marketing King 👑 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @SantiagoCruz02

15 Sep
Let's break down Beekeeper's Naturals abandoned cart flow... What would I do differently?

//THREAD// Image
Supp guys

So today will be the first issue of a series of threads breaking down e-com stores email flows/campaigns
I'll start with Beekeepers Naturals; however, if you'd like to see your brand or a brand you love being broken down by me

Just comment their website link, and I'll do it!
Read 22 tweets
14 Sep
How I went from 0-10k email subscribers in 8 weeks with no ad spend needed (and how you can do it too)

THREAD//
Supp guys

So I had this client in the art niche who had an old email list from a previous brand they were running like 3 years ago

They had a couple of inventory problems and had to close the store down

And now they wanted to launch a new brand within the same niche
As they had this list of over 67k email subscribers from the previous brand

They wanted to use it

To make them re-subscribe into their new brand email list

And start making money right away without needing any ad spend...
Read 24 tweets
12 Sep
How Often Should You Email Your List?

(The answer will unlock your email marketing potential)

THREAD//
Every brand owner wants to figure out the “perfect” number of email campaigns they should send:

Enough to get the best response, but not so much that subscribers stop paying attention.
Like most things in life, if you’re expecting a definitive answer…
Read 17 tweets
9 Sep
CASE STUDY: How I Took Boomba From $50,670 Per Month To $197,914 Per Month In 25 Days

[Still much more room for improvement]

//Thread//
Supp guys

For context:

Boomba is an eCommerce brand that sells Invisible Bras.

"They’re the world’s thinnest sticky bra"
Before I started managing their email marketing, they had a couple of problems.

Holding them back from scaling

In 3 areas of their strategy:

- Contact capture
- Flow Structure and messaging
- Segmentation
Read 25 tweets
8 Sep
How I Made $186,511 In Less Than A Year With This SIMPLE Win-back Strategy

Thread //
When approx 90% of your customers will be one-time buyers, having a win-back strategy to lower that stat is a must.

Just imagine what would happen if 20% of your customers buy from you not only once but twice?
Let’s run the numbers:

If you have 10,000 current customers

And 2000 buy from you a second time at a $50 AOV.

You would be making an extra $100,000

Without spending a single penny on ads...
Read 14 tweets
7 Sep
🚨 Make An Extra 10k/Month With This SMS Marketing Mini-course 🚨

Thread//
Email is great but integrating SMS alongside email is powerful.

Here I’ll give you some reasons why:

- 85% of customers say they prefer to communicate with their brand via text

- 95% of text messages are read within 90 seconds of being received
- 80% of consumers said they wished businesses would text them more compared to other channels.

- 61% of marketers increased their SMS marketing budgets in 2020 this means your competitors will be reaching out to your customers via text.
Read 28 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(