7 Email Marketing Mistakes That Are Costing You Thousands Of Dollars.
(The 4th one is SHOCKING)
THREAD 👇
(The 4th one is SHOCKING)
THREAD 👇
Over 316 billion emails will be sent each day by 2021.
This includes emails that are sent personally, professionally, and promotionally.
In fact, between 2014 and 2018, the average office worker received 80 emails per day and sent more than 40.
This includes emails that are sent personally, professionally, and promotionally.
In fact, between 2014 and 2018, the average office worker received 80 emails per day and sent more than 40.
Email is part of our daily lives and many people can’t go more than a few hours without checking it.
But this behavior doesn’t necessarily translate into high engagement.
But this behavior doesn’t necessarily translate into high engagement.
With clogged inboxes, it’s hard to stand out, and easy for subscribers to delete messages, unsubscribe or block users entirely over a poor email experience.
You spend so much money and effort moving audiences deeper into the sales funnel and turning them into subscribers...
Don’t waste it by driving them away with bad email practices.
Don’t waste it by driving them away with bad email practices.
These are the seven BIGGEST email marketing mistakes (ranked)
1) POOR SEGMENTATION
Your audiences are tired of generic marketing.
They don’t want the same offers that everyone else who buys from you receives.
Give your customers targeted content based on their past behavior, demographics, and needs.
Your audiences are tired of generic marketing.
They don’t want the same offers that everyone else who buys from you receives.
Give your customers targeted content based on their past behavior, demographics, and needs.
Segmentation is something that everyone knows they should be doing, but few are.
(RT this if you agree)
(RT this if you agree)
2) GENERIC SUBJECT LINES
Sending generic, off-the-shelf subject lines
Will relegate your emails to the junk bin or spam folder
Instead...
Write clear, non-spammy, personalized, and RELEVANT subject lines that drive people to open.
Sending generic, off-the-shelf subject lines
Will relegate your emails to the junk bin or spam folder
Instead...
Write clear, non-spammy, personalized, and RELEVANT subject lines that drive people to open.
3) WRITING FOR ENGLISH CLASS
Forget everything you learned in school and write personal, direct, and easy-to-read copy.
To someone reading your emails, it should feel conversational. Not like you’re trying to sound intelligent, or get an “A” from your English teacher.
Forget everything you learned in school and write personal, direct, and easy-to-read copy.
To someone reading your emails, it should feel conversational. Not like you’re trying to sound intelligent, or get an “A” from your English teacher.
4) SELLING THE PRODUCT
In email marketing you don’t sell the product, you sell the click, that’s it.
In email marketing you don’t sell the product, you sell the click, that’s it.
5) NO VALUE DELIVERED
If the only thing you do is send out promotional emails to your list
Your recipients will get used to it and will stop opening your emails, as they know based on past experience that what you’re sending is TRASH.
If the only thing you do is send out promotional emails to your list
Your recipients will get used to it and will stop opening your emails, as they know based on past experience that what you’re sending is TRASH.
Instead
Have a good mix of value vs promotional content and that way your recipients will love receiving your emails because they know even though you MIGHT sell them something they’re receiving value first.
Have a good mix of value vs promotional content and that way your recipients will love receiving your emails because they know even though you MIGHT sell them something they’re receiving value first.
6) UNCLEAR CTA
Confused people don’t buy
And half of the world is kind of retarded
So basically
There's a lot of reasons why people’s stupidity will keep them from buying.
That’s is why you must have very clear, specific, and easy to act on CTAs.
Confused people don’t buy
And half of the world is kind of retarded
So basically
There's a lot of reasons why people’s stupidity will keep them from buying.
That’s is why you must have very clear, specific, and easy to act on CTAs.
7) POOR LIST HYGIENE
Keeping inactive email subscribers on your list hurts your deliverability…
So suppress inactive profiles and make sure you are only sending emails to your engaged subscribers.
Keeping inactive email subscribers on your list hurts your deliverability…
So suppress inactive profiles and make sure you are only sending emails to your engaged subscribers.
Anywho:
If you’re an eCom brand owner and want to learn more about email & SMS marketing subscribe to my list and you’ll receive my email marketing guide and 4 gifts more (the third one is a game changer)
Join now: fourthplanetmedia.com/free-guide
If you’re an eCom brand owner and want to learn more about email & SMS marketing subscribe to my list and you’ll receive my email marketing guide and 4 gifts more (the third one is a game changer)
Join now: fourthplanetmedia.com/free-guide
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