Use inversion to balance out your natural disposition as an investor.

If you’re naturally optimistic: how is this company going to spectacularly fail?

If you’re naturally pessimistic: how is this company going to wildly succeed?

It’s a simple—yet effective—mental trick.
One takeaway from this: Self-awareness is just as important as intelligence when it comes to achieving investing success.
Another takeaway from this: if you’re building a firm or investing partnership, seek out those with natural dispositions that complement your own.

Example: If you’re great at seeing the upside, you may want to find a partner who is great at seeing the downside.
To bring this to life…

I’m aware that my natural disposition is highly-optimistic—I like dreaming on ideas. I’m able to easily convince myself that X is going to be huge.

So I have to make a conscious effort to balance that with a deliberately pessimistic line of questioning.
I won’t do it naturally, so it became part of my “checklist” in my investment process.

How does this fail?
Why does the market stop growing?
What are the team’s deficiencies?

It’s hard for me to do, but being deliberate about the practice is critical.
I’ve also developed a habit of calling a smart friend and asking them to “talk me down” off of it.

It’s been @gregisenberg or @bobakemamian recently. The conversation often goes something like:

“Hey - I’m really excited about X. Tell me why I’m an idiot? What am I missing?”
All of this applies much more broadly than just with investing:

Know thyself.
Leverage community.
Act accordingly.
Ok, that’s all for today’s Sunday Musings. Thanks for reading!

Here’s a picture of my beautiful grandma that I absolutely love.
Here’s a newsletter piece I wrote on inversion a few months back that you might enjoy: sahilbloom.substack.com/p/invert-alway…

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More from @SahilBloom

15 Sep
Guerrilla marketing is fascinating.

THREAD: 10 genius guerrilla marketing campaigns (to spark your marketing creativity):
The Blair Witch Project

Prior to its release, the movie's creators released credible-looking "missing" posters to stoke intrigue around the legend.

The Blair Witch Project had a total budget of less than $500,000 and ended up with almost $250 million in box office revenues. Image
The IHOP Rebrand

The famous pancake chain released a series of videos indicating they were changing their name to IHOB (International House of Burgers).

The ploy worked.

It drove millions of social media impressions and they sold 4x as many burgers in the weeks that followed. Image
Read 12 tweets
13 Sep
What is the single greatest piece of advice you’ve ever received?

I recently asked my audience and got 2,000+ responses.

Here are my favorites (to start your week off right):
Put good things between you and the earth.

Buy a good bed, boots, and tires.

(h/t @SamSharplesMT and his wise grandpa)
If you don’t ask, you don’t get.

(h/t @SwingPony)
Read 28 tweets
11 Sep
Sports are a classroom.

But contrary to what you’ve been told, the lessons extend well beyond the field of play.

15+ lessons learned from sports (on career, growth, and life):
I played competitive baseball my entire life.

When my career ended—due to injury (and allowing too many HRs)—I wondered whether all of the hours were a waste.

I soon realized they were anything but.

This thread is my attempt to distill the life lessons I learned from sports:
Servant Leadership

Leadership isn't glamorous.

It's not the movie halftime speech that propels the team to victory. It's not the fancy, well-pressed suit.

Leadership is about service.

The best leaders are in the trenches with their team—never too big to do the small things.
Read 21 tweets
10 Sep
The Audience Building Course 2.0

I’m excited to announce the next evolution of Demand Curve’s sprint course on the principles of audience building.

With special guest appearances from @Julian @david_perell @anafabrega11 @gregisenberg & more.

Join us! maven.com/demandcurve/au…
We are packing way more tactical value into version 2.0.

Dates: September 20-24

Format: 2 live 90-minute sessions on the principals of audience building, 1 live 90-minute workshopping session, and 2 optional 60-minute office hours.

Bonus: Access to a private community.
The sprint is designed to be actionable and provide participants with everything I wish I knew when I was getting started.

We will prioritize “doing” with dedicated workshops and office hours.

This course is for founders, creators, and builders.
Read 9 tweets
9 Sep
Jim Simons, Robert Mercer, and other partners of famed hedge fund Renaissance Technologies recently agreed to settle a long-running tax dispute with the IRS.

The settlement? Up to $7 billion—the largest in history.

Here's a breakdown of the financial magic behind the dispute:
Jim Simons launched Renaissance Technologies in 1982.

It became the most successful hedge fund of all time.

The Medallion Fund posted an eye-popping 66% annual return (39% after fees) from 1988 to 2018.

(Here’s a great thread on its history from @TrungTPhan!)
Along the way, its founders and employees amassed correspondingly eye-popping fortunes.

But beginning in 2014, they came under scrutiny from regulators for potentially massive tax avoidance.

It's an fascinating financial story, so let's walk through the mechanics:
Read 15 tweets
8 Sep
NEW DROP: Exciting new & featured roles on the job board…
Chief of Staff @hyper_

As @Austin_rief said, this is one of those “drop everything and apply” type roles.

Work directly with @_shahedk @dcurtis @joshbuckley and the @hyper_ team on building a new future in venture capital. *Hyper* rare opportunity. pallet.xyz/list/sahil/job…
Lead Software Engineer at Consensus

Consensus is building a privacy-first search platform that utilizes natural language processing to provide aggregated health and medical insights from peer-reviewed sources.

Join an ambitious team at the starting line! pallet.xyz/list/sahil/job…
Read 20 tweets

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