One of the hardest things for SEOs is prioritization. There are a lot of best practices, but some changes will have more of an impact on your rankings and traffic than others.
Here are some technical SEO quick wins 🧵
1/ Check indexing
Make sure pages you want people to find can be indexed in Google.
You can check the Indexability report in Site Audit to find pages that can’t be indexed and the reasons why. It’s free in Ahrefs Webmaster Tools ➡️ ahrefs.com/webmaster-tools
2/ Reclaim lost links
Websites tend to change their URLs over the years. These old URLs usually have links from other websites. If they're not redirected, those links are lost & no longer count for your pages.
You'll want to 301 redirect any old URLs to their current location.
3/ Add internal links
Internal links are links from one page on your site to another page on your site. They help your pages be found and also help the pages rank better.
Our “Link opportunities” tool can help you quickly locate these opportunities.
Schema markup is code that helps search engines understand your content better and powers many features that can help your website stand out from the rest in search results.