I get asked a lot why content isn’t performing.

There’s lots of potential reasons. But here’s some possibilities.

🧵 thread...
Sometimes there’s just no audience for your content pieces.

Maybe you niched down too much, but more likely you didn’t niche down enough. (“For everyone” means it’s not for anyone.)
If there’s an audience for the content, maybe it’s just not focused on a topic they care about.
If there’s an audience for the content, and it’s on a topic they care about, maybe it’s not in the format that they most like to consume.

ie. You’re making a podcast and they just aren’t into audio content.
If there’s an audience for the content, it’s on a topic they care about and a format they like, maybe it’s just not differentiated enough to stand out against all the other content you’re competing against.
If there’s an audience for the content, it’s on a topic they care about, in a format they like, and it’s differentiated, maybe you just haven’t distributed it enough.
If there’s an audience for the content, it’s on a topic they care about, in a format they like, it’s differentiated, and you distributed it well, but it’s STILL not performing?

You may just be expecting results too soon.
It takes time to establish an audience.

TV shows typically have a much bigger audience on their third season than its first.

Podcasts typically get more downloads on their 50th or 100th episode than their 1st.
So if you feel like you’re doing everything right and still not seeing results, keep going.

Greatness doesn’t happen overnight.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Melanie Deziel

Melanie Deziel Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @mdeziel

14 Sep
I read a lot.

Here's a thread of the books I recommend most often for anyone in marketing, writing, communications, sales & related fields. //🧵
📚 Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
👤 Ann Handley / @MarketingProfs
🔗 amzn.to/3tit4Fe
📚 Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
👤 Jay Baer & Daniel Lemin / @jaybaer & @daniellemin
🔗 amzn.to/3fYidwz
Read 43 tweets
7 Oct 20
When a pandemic kills your book launch plans, you’ve got to get creative.

Here’s the guerrilla marketing tactic I used to get hundreds of thousands of impressions for very little effort.

Background: I spent much of 2019 writing my first book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas."

I was pregnant. It was hard. I had actual nightmares that I would have to finish the manuscript while in labor 🤦‍♀️
I planned to launch in the new year to make a splash just as I was returning from maternity leave.

Here’s me holding a print copy for the first time, having absolutely no clue what 2020 had in store for. (Look at all the hope in those eyes).
Read 22 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!