Here's a thread of the books I recommend most often for anyone in marketing, writing, communications, sales & related fields. //π§΅
π Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
π€ Ann Handley / @MarketingProfs
π amzn.to/3tit4Fe
π Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
π€ Jay Baer & Daniel Lemin / @jaybaer & @daniellemin
π amzn.to/3fYidwz
π Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
π€ Kindra Hall / @kindramhall
π amzn.to/2OBDxNd
π Think. Do. Say.: How to seize attention and build trust in a busy, busy world
π€ Ron Tite / @rontite
π amzn.to/3d6Xsx0
π The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
π€ David Burkus / @davidburkus
π amzn.to/3fUwwlO
π They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
π€ Marcus Sheridan / @TheSalesLion
π amzn.to/3uIEiDg
π Made to Stick: Why Some Ideas Survive and Others Die
π€ Chip & Dan Heath
π amzn.to/3mH9tfK
π Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
π€ Scott McKain / @scottmckain
π amzn.to/39XAk1T
π Because Internet: Understanding the New Rules of Language
π€ Gretchen McCulloch
π amzn.to/3dVy3oW
π The Creative Curve: How to Develop the Right Idea, at the Right Time
π€ Alan Gannett / @Allen
π amzn.to/3s5E33x
π Hug Your Haters: How to Embrace Complaints and Keep Your Customers
π€ Jay Baer / @jaybaer
π amzn.to/3t5ox9h
π Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business
π€ Jill Scheifelbein / @dynamicjill
π amzn.to/3g4675f
π Invisible Influence: The Hidden Forces that Shape Behavior
π€ Jonah Berger / @j1berger
π amzn.to/3tiuEY5
π The Tipping Point: How Little Things Can Make a Big Difference
π€ Malcolm Gladwell / @Gladwell
π amzn.to/3a1is6m
π Thinking with type: A Critical Guide for Designers, Writers, Editors, & Students
π€ Ellen Lupton / @ellenLupton
π amzn.to/3s7qrF3
π Liminal Thinking: Create the Change You Want by Changing the Way You Think
π€ Dave Gray / @davegray
π amzn.to/3a1wuEP
π Range: Why Generalists Triumph in a Specialized World
π€ David Epstein / @DavidEpstein
π amzn.to/3d2Y0ns
π Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
π€ April Dunford / @aprildunford
π amzn.to/39ZycGV
π Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
π€ Tom Fishburne / @marketoonist
π amzn.to/3t7mtO3
π Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
π€ Jay Acunzo / @jayacunzo
π amzn.to/3tcK6oo
π The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
π€ Shane Snow & Joe Lazauskas / @shanesnow & @JoeLazauskas
π amzn.to/3dVol5U
π Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
π€ Josh Linkner / @joshlinkner
π amzn.to/3a0j7Vy
π The Accidental Creative: How to Be Brilliant at a Moment's Notice
π€ Todd Henry / @toddhenry
π amzn.to/3t7lxJx
π Reinventing You: Define Your Brand, Imagine Your Future
π€ Dorie Clark / @dorieclark
π amzn.to/3g4pY43
π The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
π€ Robert W. Bly
π amzn.to/3g1lxHg
π Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
π€ Pat Flynn / @PatFlynn
π amzn.to/3256HHI
π The Organized Mind: Thinking Straight in the Age of Information Overload
π€ Daniel Levitin / @danlevitin
π amzn.to/3wMXLF1
π Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
π€ Sally Hogshead / @SallyHogshead
π amzn.to/321dx0F
π Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career
π€ David Burkus / @davidburkus
π amzn.to/3uD7mw1
π Building a StoryBrand: Clarify Your Message So Customers Will Listen
π€ Donald Miller / @donaldmiller
π amzn.to/3wL9zr2
π Crisis Ready: Building an Invincible Brand in an Uncertain World
π€ Melissa Agnes / @melissa_agnes
π amzn.to/3mBcw9i
π Exactly What to Say: The Magic Words for Influence and Impact
π€ Phil M Jones / @philmjonesuk
π amzn.to/3uvcBOq
π Brand Now: How to Stand Out in a Crowded, Distracted World
π€ Nick Westergaard / @NickWestergaard
π amzn.to/2Q9JK3p
And Nick's other book:
π Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
π amzn.to/3mBbSso"
π One Plus One Equals Three: A Masterclass in Creative Thinking
π€ David Trott
π amzn.to/3uGa7Nb
I'll add more to this as time goes on.
I also want to acknowledge that this thread is sorely lacking in authors of color, and is far more male than female. I'm actively looking to diversify the perspectives here and welcome any recommendations!
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