I read a lot.

Here's a thread of the books I recommend most often for anyone in marketing, writing, communications, sales & related fields. //🧡
πŸ“š Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
πŸ‘€ Ann Handley / @MarketingProfs
πŸ”— amzn.to/3tit4Fe
πŸ“š Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
πŸ‘€ Jay Baer & Daniel Lemin / @jaybaer & @daniellemin
πŸ”— amzn.to/3fYidwz
πŸ“š Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
πŸ‘€ Kindra Hall / @kindramhall
πŸ”— amzn.to/2OBDxNd
πŸ“š Think. Do. Say.: How to seize attention and build trust in a busy, busy world
πŸ‘€ Ron Tite / @rontite
πŸ”— amzn.to/3d6Xsx0
πŸ“š The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
πŸ‘€ David Burkus / @davidburkus
πŸ”— amzn.to/3fUwwlO
πŸ“š They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
πŸ‘€ Marcus Sheridan / @TheSalesLion
πŸ”— amzn.to/3uIEiDg
πŸ“š Contagious: Why Things Catch On
πŸ‘€ Jonah Berger / @j1berger
πŸ”— amzn.to/3g1zogG
πŸ“š Hello, My Name Is Awesome: How to Create Brand Names That Stick
πŸ‘€ Alexandra Watkins, of @eatmywords
πŸ”— amzn.to/39YMTKj
πŸ“š Open to Think: Slow Down, Think Creatively and Make Better Decisions
πŸ‘€ Don Pontefract / @dpontefract
πŸ”— amzn.to/320OgUn
πŸ“š Hug Your Haters: How to Embrace Complaints and Keep Your Customers
πŸ‘€ Jay Baer / @jaybaer
πŸ”— amzn.to/3t5ox9h
πŸ“š Attention Pays: How to Drive Profitability, Productivity, and Accountability
πŸ‘€ Neen James / @neenjames
πŸ”— amzn.to/2QcsslW
πŸ“š UnMarketing: Stop Marketing. Start Engaging.
πŸ‘€ Scott Stratten / @unmarketing
πŸ”— amzn.to/3t8kwkl
πŸ“š Made to Stick: Why Some Ideas Survive and Others Die
πŸ‘€ Chip & Dan Heath
πŸ”— amzn.to/3mH9tfK
πŸ“š Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
πŸ‘€ Scott McKain / @scottmckain
πŸ”— amzn.to/39XAk1T
πŸ“š Because Internet: Understanding the New Rules of Language
πŸ‘€ Gretchen McCulloch
πŸ”— amzn.to/3dVy3oW
πŸ“š The Creative Curve: How to Develop the Right Idea, at the Right Time
πŸ‘€ Alan Gannett / @Allen
πŸ”— amzn.to/3s5E33x
πŸ“š Hug Your Haters: How to Embrace Complaints and Keep Your Customers
πŸ‘€ Jay Baer / @jaybaer
πŸ”— amzn.to/3t5ox9h
πŸ“š Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business
πŸ‘€ Jill Scheifelbein / @dynamicjill
πŸ”— amzn.to/3g4675f
πŸ“š Invisible Influence: The Hidden Forces that Shape Behavior
πŸ‘€ Jonah Berger / @j1berger
πŸ”— amzn.to/3tiuEY5
πŸ“š The Tipping Point: How Little Things Can Make a Big Difference
πŸ‘€ Malcolm Gladwell / @Gladwell
πŸ”— amzn.to/3a1is6m
πŸ“š Thinking with type: A Critical Guide for Designers, Writers, Editors, & Students
πŸ‘€ Ellen Lupton / @ellenLupton
πŸ”— amzn.to/3s7qrF3
πŸ“š Liminal Thinking: Create the Change You Want by Changing the Way You Think
πŸ‘€ Dave Gray / @davegray
πŸ”— amzn.to/3a1wuEP
πŸ“š Range: Why Generalists Triumph in a Specialized World
πŸ‘€ David Epstein / @DavidEpstein
πŸ”— amzn.to/3d2Y0ns
πŸ“š Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
πŸ‘€ April Dunford / @aprildunford
πŸ”— amzn.to/39ZycGV
πŸ“š Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
πŸ‘€ Tom Fishburne / @marketoonist
πŸ”— amzn.to/3t7mtO3
πŸ“š Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
πŸ‘€ Jay Acunzo / @jayacunzo
πŸ”— amzn.to/3tcK6oo
πŸ“š The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
πŸ‘€ Shane Snow & Joe Lazauskas / @shanesnow & @JoeLazauskas
πŸ”— amzn.to/3dVol5U
πŸ“š Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
πŸ‘€ Josh Linkner / @joshlinkner
πŸ”— amzn.to/3a0j7Vy
πŸ“š The Accidental Creative: How to Be Brilliant at a Moment's Notice
πŸ‘€ Todd Henry / @toddhenry
πŸ”— amzn.to/3t7lxJx
πŸ“š Reinventing You: Define Your Brand, Imagine Your Future
πŸ‘€ Dorie Clark / @dorieclark
πŸ”— amzn.to/3g4pY43
πŸ“š Brandscaping: Unleashing the Power of Partnerships
πŸ‘€ Andrew M Davis / @DrewDavisHere
πŸ”— amzn.to/2Rh4hDu
πŸ“š The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
πŸ‘€ Robert W. Bly
πŸ”— amzn.to/3g1lxHg
πŸ“š Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
πŸ‘€ Pat Flynn / @PatFlynn
πŸ”— amzn.to/3256HHI
πŸ“š The Organized Mind: Thinking Straight in the Age of Information Overload
πŸ‘€ Daniel Levitin / @danlevitin
πŸ”— amzn.to/3wMXLF1
πŸ“š Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
πŸ‘€ Sally Hogshead / @SallyHogshead
πŸ”— amzn.to/321dx0F
πŸ“š Friend of a Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career
πŸ‘€ David Burkus / @davidburkus
πŸ”— amzn.to/3uD7mw1
πŸ“š Building a StoryBrand: Clarify Your Message So Customers Will Listen
πŸ‘€ Donald Miller / @donaldmiller
πŸ”— amzn.to/3wL9zr2
πŸ“š Crisis Ready: Building an Invincible Brand in an Uncertain World
πŸ‘€ Melissa Agnes / @melissa_agnes
πŸ”— amzn.to/3mBcw9i
πŸ“š Exactly What to Say: The Magic Words for Influence and Impact
πŸ‘€ Phil M Jones / @philmjonesuk
πŸ”— amzn.to/3uvcBOq
πŸ“š Brand Now: How to Stand Out in a Crowded, Distracted World
πŸ‘€ Nick Westergaard / @NickWestergaard
πŸ”— amzn.to/2Q9JK3p

And Nick's other book:
πŸ“š Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
πŸ”— amzn.to/3mBbSso"
πŸ“š One Plus One Equals Three: A Masterclass in Creative Thinking
πŸ‘€ David Trott
πŸ”— amzn.to/3uGa7Nb
I'll add more to this as time goes on.

I also want to acknowledge that this thread is sorely lacking in authors of color, and is far more male than female. I'm actively looking to diversify the perspectives here and welcome any recommendations!

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More from @mdeziel

13 Sep
I get asked a lot why content isn’t performing.

There’s lots of potential reasons. But here’s some possibilities.

🧡 thread...
Sometimes there’s just no audience for your content pieces.

Maybe you niched down too much, but more likely you didn’t niche down enough. (β€œFor everyone” means it’s not for anyone.)
If there’s an audience for the content, maybe it’s just not focused on a topic they care about.
Read 9 tweets
7 Oct 20
When a pandemic kills your book launch plans, you’ve got to get creative.

Here’s the guerrilla marketing tactic I used to get hundreds of thousands of impressions for very little effort.

/THREAD 🧡
Background: I spent much of 2019 writing my first book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas."

I was pregnant. It was hard. I had actual nightmares that I would have to finish the manuscript while in labor πŸ€¦β€β™€οΈ
I planned to launch in the new year to make a splash just as I was returning from maternity leave.

Here’s me holding a print copy for the first time, having absolutely no clue what 2020 had in store for. (Look at all the hope in those eyes).
Read 22 tweets

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