wait until media companies learn that they can use NFTs to create a secondary market around membership, content & community.
what does this look like?
today, you pay $ in exchange for access to content. that relationship breaks as soon as the content becomes non-essential & you decide cancel your subscription. there is no penalty in leaving and usually it's cheaper to come back.
so why NFTs?
today, you pay $ in exchange for access to content. that relationship breaks as soon as the content becomes non-essential & you decide cancel your subscription. there is no penalty in leaving and usually it's cheaper to come back.
so why NFTs?
NFTs introduce a premium "ownership" tier to the subscription relationship. it means you:
1) hold a LE membership that includes benefits outside of content
2) own an asset that builds value as benefits & rarity accrue
3) can hold or sell based on interest of participation
1) hold a LE membership that includes benefits outside of content
2) own an asset that builds value as benefits & rarity accrue
3) can hold or sell based on interest of participation
the value moves from content to the individual. with premium "ownership" the subscription becomes a vehicle of value ($), status, identity and relationships (community). & it's not necessarily something someone wants to sell, in fact, it's influence/benefits can outweigh price.
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