Signs of Good Company.

1. Listen to customer
1. Admit their mistake
2. Implement change

And so CEO of @Delyva_MY called me after my lengthy rant yesterday.

Here are some key points.
(thread)
1. Change in Policy - Credit will Never Expire.

The initial goal was to get customers to finish the credit quickly, which translates to more revenue.

However, introducing the 'stick' without carrots is harmful. Instead, teach customers to sell recurring.

⬆️ Sales = ⬆️ Delivery
2. Refund is Subject to Change.

I was made to understand that it deters abuse in the credit card point system. (ie Top-up and withdraw, collect points.)

While the abuse may be by a few, the majority uses the platform diligently.

Refund will be, case to case basis.
3. Credit Never Expire is a Marketing Hook.

I understand that holding people's cash is worrying and treated as a liability as opposed to profit.

It also proves how much people trust the business.

People let you hold the money because you want them to ...
4. When you don't want to hold Cash, ...

Then offer the "Pay as You Go" option.

While this may be tedious to implement. It's the best option for small-time sellers and individuals that hates handwritten forms.
Finally, thank you for hearing me out. I know I'm not a pleasing person to deal with.

⚡️Listening to complaints,
⚡️Making (reasonable) amends based on feedbacks

... will definitely make any business grow.

All the best @hanifwahid and @Delyva_MY

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More from @edwinmasripan

16 Sep
SEO - Is it worth the hassle?

I'm sure you have asked this before. I asked myself so many times.

Is 2 hours daily working on SEO worth it?

Check out yourself siteux.co/seo-roi-calcul…
What you'll figure out ...

⚡️ How much you'll spend on Google ads if you don't do SEO
⚡️ How much potential traffic you can bring.
⚡️ Expected revenue
⚡️ Expected ROI
⚡️ Expected nett profit
⚡️ Customers to handle etc.
Here's what you need to do,

1. Adjust the numbers based on your findings (using SEO tools or Google Keyword Planner)

2. Enter your data (roughly)

3. Don't hit Submit (because there's none). JK. It'll automatically tabulate all the data for you.

Good enough to decide ...
Read 4 tweets
15 Sep
"Berapa banyak duit nak bakar kt ads untuk dapatkan jualan sebanyak X?"

Kita guna Reverse Funnel.

RF akan bantu anda dapatkan ...
⚡️ Expected ROAS
⚡️ Ads Impression
⚡️ Click to Website
⚡️ Become leads
⚡️ Become buyer
⚡️ $ ads spend

siteux.co/reverse-funnel…
Asalnya nak buat di JsFiddle je.

In the end buat full version kt website.

Click link pertama.

Test² tukar variable. Screenshot dan jadikan part of your exploratory funnel.

Salah takpe, boleh adjust.

By the way, best viewed on desktop. Mobile not ready.
Read 4 tweets
15 Sep
The Dark Side of @Delyva_MY .

Topup RM 20. Pakai RM 7.9 x 2(max). Balance RM4.20.

Balance non refundable. Cukup setahun, RM4.20 dia telan. 1,000 orang, RM4.2k.

Dah kes saya, ada baki RM 28.60. Saya bukan peniaga. Cuma malas nak tulis tangan nak pos barang.
Ya. Credit expired. Burn RM28.6

Point of argument.
❌ Service not rendered
❌ No postage

Jadi kita dapatkan kepastian daripada mereka.
"Kenapa credit boleh expired?"
"Ke mana pergi duit credit tu?"
Saya tanya kenapa, dia jawap ...

Sebab ada dalam terms.
Read 9 tweets
14 Sep
SEO for New Website?

Website baru tiada authority. Kebiasaannya mengambil masa 2-3 bulan sebelum nampak hasil.

Harap bersabar. Tapi ada langkah2 kita boleh ambil untuk cepatkan ranking.
Before we go into the steps, let's look at a bigger picture.

Expectation:

⚡️SEO is Long Term. Meaning memang takkan happen over night.

⚡️ SEO is Free Traffic, but not Free Effort. In fact ambil masa dan tenaga sangat banyak.
1. Connect to Google Search Console.

Ini benda basic first sekali kena buat.
⚡️ Validate di GSC
⚡️ Submit sitemap
⚡️ Request for Indexing

Read 10 tweets
13 Sep
Without traffic, your funnel is dead.

How do you get traffic?

(Thread)
1. SEM - Google ads.

The quickest way to test is Google ads. Search ads help you to find intent.

It might take a week (sometimes 2) to experiment.
2. Facebook Pixel.

Be sure to fire pixel every time people land on your website.

With FB Pixel, create a lookalike audience <5%.

Create 3-4 ads. Run it. Experiment again.
Read 6 tweets
9 Sep
7 Blog Jenis Blogpost Untuk Hasilkan Content Yg Boleh Dapat Ranking Tinggi Dengan Lebih Cepat.

Common problem.
- Tak tahu nak tulis apa.
- Takut tulis syiok sendiri.

Both are legit concerns. Let's go
(thread)
🔽🔽🔽
1. How-To Guide.

Topik ini paling hangat.

"Tak tahu? Google je"

Tulisan kita mesti membantu selesaikan masalah audiens. Yg kecil boleh settle sendiri, yg besar mungkin kena cari expert. Kita la tu.

How-to membantu position kita sebagai expert.

Seth Godin ada 7000 blogpost.
2. Infographic.

Driven by curiosity. Tunjukkan semua data secara berstruktur.

Yg best infographic, orang rajin dan suka nak share.

Himpun data -> Digest -> Arrange

or

Plan story -> Find data -> Arrange
Read 9 tweets

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