Without traffic, your funnel is dead.

How do you get traffic?

1. SEM - Google ads.

The quickest way to test is Google ads. Search ads help you to find intent.

It might take a week (sometimes 2) to experiment.
2. Facebook Pixel.

Be sure to fire pixel every time people land on your website.

With FB Pixel, create a lookalike audience <5%.

Create 3-4 ads. Run it. Experiment again.
3. SEO

While you are waiting for your experiment to complete, start writing content.

Write anything that is relevant to your product. Send them to the lead magnet.
4. Work with Influencers

Get them to share your story. Expect to pay.

The best kind of influencer is when they discover your content by 'accident' and promote you for FREEEEE.
While these are all tactics, the key question remains ...

What kind of content to write?

which leads to ...

Who is the audience? What do they want? What do they fear? What happens if they don't take action?

That's the riddle that remains unsolved.

Good luck!

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More from @edwinmasripan

15 Sep
The Dark Side of @Delyva_MY .

Topup RM 20. Pakai RM 7.9 x 2(max). Balance RM4.20.

Balance non refundable. Cukup setahun, RM4.20 dia telan. 1,000 orang, RM4.2k.

Dah kes saya, ada baki RM 28.60. Saya bukan peniaga. Cuma malas nak tulis tangan nak pos barang. Image
Ya. Credit expired. Burn RM28.6

Point of argument.
❌ Service not rendered
❌ No postage

Jadi kita dapatkan kepastian daripada mereka.
"Kenapa credit boleh expired?"
"Ke mana pergi duit credit tu?"
Saya tanya kenapa, dia jawap ...

Sebab ada dalam terms. ImageImage
Read 8 tweets
14 Sep
SEO for New Website?

Website baru tiada authority. Kebiasaannya mengambil masa 2-3 bulan sebelum nampak hasil.

Harap bersabar. Tapi ada langkah2 kita boleh ambil untuk cepatkan ranking.
Before we go into the steps, let's look at a bigger picture.


⚡️SEO is Long Term. Meaning memang takkan happen over night.

⚡️ SEO is Free Traffic, but not Free Effort. In fact ambil masa dan tenaga sangat banyak.
1. Connect to Google Search Console.

Ini benda basic first sekali kena buat.
⚡️ Validate di GSC
⚡️ Submit sitemap
⚡️ Request for Indexing

Read 10 tweets
9 Sep
7 Blog Jenis Blogpost Untuk Hasilkan Content Yg Boleh Dapat Ranking Tinggi Dengan Lebih Cepat.

Common problem.
- Tak tahu nak tulis apa.
- Takut tulis syiok sendiri.

Both are legit concerns. Let's go
1. How-To Guide.

Topik ini paling hangat.

"Tak tahu? Google je"

Tulisan kita mesti membantu selesaikan masalah audiens. Yg kecil boleh settle sendiri, yg besar mungkin kena cari expert. Kita la tu.

How-to membantu position kita sebagai expert.

Seth Godin ada 7000 blogpost.
2. Infographic.

Driven by curiosity. Tunjukkan semua data secara berstruktur.

Yg best infographic, orang rajin dan suka nak share.

Himpun data -> Digest -> Arrange


Plan story -> Find data -> Arrange
Read 9 tweets
29 Aug
Business is solving problem at minimum risk.

Anything in business has risks.

👉 Marketing
👉 Ads
👉 Hiring
👉 System
👉 Branding
👉 Operation
👉 Logistics
👉 Process

1. Every business must take risks. Without risk, it's not a business,
it's a scam.

⬇️ Risk, ⬇️ Reward.

⬆️ Risk, ⬆️ Reward.
2. Spending

Big budget for Branding.
If you succeed, you get multifold return. If you fail, you loss all your money.

Small budget for Ads.
If it works, you earn a little. If it doesn't, it wont hurt you.
Read 9 tweets
28 Aug
Communication 101.

- People don’t understand us.
- People don’t take action.
- People don’t react the way we expect them to.
- We can’t persuade people.

1. Sender - Who says it?

I tell my daughters to eat their veggies, but they don’t want to. When Blippi tells them to eat their veggies, they do it.

It’s about who has the most influence over the receiver.

People would listen more to doctor vs listening to @edwinmasripan
2. Receiver - Who are you taking to?

“Who” will determine how the conversation and language to be used.

Tune the terms to fit the receiver.
Read 7 tweets
21 Aug
"Sell anything but your product".

Mind fucked?

Let me elaborate.
1. What We Buy.

Things or services that we paid for, is never meant as-is.

Quality Keyboard ▶️ To type faster with lesser error.

Quality Office Chair ▶️ So sweat don't go down my ass crack.

Repair the Toilet ▶️ So I have fun popping and staring at the wall.
2. We buy things that either

⚡Has performance built in

⚡To reduce risk and avoid failure
Read 9 tweets

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