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Sahil Bloom

@SahilBloom

18 Sep

Lifelong learning is the way.

But if it doesn’t stick, all of that learning can go to waste.

Here's a tactical framework for improving your retention:

Growth is fundamentally driven by the long-term accumulation and compounding of usable knowledge.

We accumulate and compound this knowledge through consumption and retention.

Consumption is the inputs—what comes in.

Retention is what remains after any leakage.

Consumption is easy—if you read the right books and articles, listen to the right podcasts, and follow the right accounts, you're well-positioned.

Retention is harder—most people have no idea how to mitigate leakage.

This thread shares my framework for improving retention:

Read 18 tweets

Sahil Bloom

@SahilBloom

15 Sep

Guerrilla marketing is fascinating.

THREAD: 10 genius guerrilla marketing campaigns (to spark your marketing creativity):

The Blair Witch Project

Prior to its release, the movie's creators released credible-looking "missing" posters to stoke intrigue around the legend.

The Blair Witch Project had a total budget of less than $500,000 and ended up with almost $250 million in box office revenues.

The IHOP Rebrand

The famous pancake chain released a series of videos indicating they were changing their name to IHOB (International House of Burgers).

The ploy worked.

It drove millions of social media impressions and they sold 4x as many burgers in the weeks that followed.

Read 14 tweets

Sahil Bloom

@SahilBloom

13 Sep

What is the single greatest piece of advice you’ve ever received?

I recently asked my audience and got 2,000+ responses.

Here are my favorites (to start your week off right):

@SamSharplesMT

Put good things between you and the earth.

Buy a good bed, boots, and tires.

(h/t @SamSharplesMT and his wise grandpa)

@SwingPony

If you don’t ask, you don’t get.

(h/t @SwingPony)

Read 28 tweets

Sahil Bloom

@SahilBloom

12 Sep

Use inversion to balance out your natural disposition as an investor.

If you’re naturally optimistic: how is this company going to spectacularly fail?

If you’re naturally pessimistic: how is this company going to wildly succeed?

It’s a simple—yet effective—mental trick.

One takeaway from this: Self-awareness is just as important as intelligence when it comes to achieving investing success.

Another takeaway from this: if you’re building a firm or investing partnership, seek out those with natural dispositions that complement your own.

Example: If you’re great at seeing the upside, you may want to find a partner who is great at seeing the downside.

Read 9 tweets

Sahil Bloom

@SahilBloom

11 Sep

Sports are a classroom.

But contrary to what you’ve been told, the lessons extend well beyond the field of play.

15+ lessons learned from sports (on career, growth, and life):

I played competitive baseball my entire life.

When my career ended—due to injury (and allowing too many HRs)—I wondered whether all of the hours were a waste.

I soon realized they were anything but.

This thread is my attempt to distill the life lessons I learned from sports:

Servant Leadership

Leadership isn't glamorous.

It's not the movie halftime speech that propels the team to victory. It's not the fancy, well-pressed suit.

Leadership is about service.

The best leaders are in the trenches with their team—never too big to do the small things.

Read 21 tweets

Sahil Bloom

@SahilBloom

10 Sep

@Julian

The Audience Building Course 2.0

I’m excited to announce the next evolution of Demand Curve’s sprint course on the principles of audience building.

With special guest appearances from @Julian @david_perell @anafabrega11 @gregisenberg & more.

Join us! maven.com/demandcurve/au…

We are packing way more tactical value into version 2.0.

Dates: September 20-24

Format: 2 live 90-minute sessions on the principals of audience building, 1 live 90-minute workshopping session, and 2 optional 60-minute office hours.

Bonus: Access to a private community.

The sprint is designed to be actionable and provide participants with everything I wish I knew when I was getting started.

We will prioritize “doing” with dedicated workshops and office hours.

This course is for founders, creators, and builders.

Read 9 tweets

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