Thread by @SantiagoCruz02

All you need to know about email deliverability + a quick fix to improve it

//THREAD//

Supp guys

Today I’ll give you a “Deliverability 101 lesson.”

This is a topic that might sound like it is way too hard to understand

But don’t worry

I gotcha

I’ve made this guide beginner-friendly so you can understand and apply the knowledge.

So let’s start

What’s Deliverability?

Email deliverability is the ability to deliver emails to your subscribers’ inboxes

It’s an indicator that can be used to dictate the likelihood that an email reaches a subscriber inbox and not a spam folder

In other words

Deliverability It’s the reputation you have among email service providers.

If you have a good reputation, service providers will be more likely to deliver your message into the inbox.

However, these service providers may also block your content if it does not align with best practices or if it becomes clear that your recipients do not wish to receive your content.

Why is deliverability important?

Cause the better your deliverability or sender reputation, the higher the chance you have of getting into an inbox vs. spam

Several variables impact your deliverability; the most important ones are:

Open rates and click rates

If providers see a rise in opens and clicks, your deliverability may improve.

Whereas spam complaints, unsubscribes, or email bounces can lower your deliverability.

Factors that lower your deliverability:

Spammy messages
Unclear path to unsubscribe
Heavy HTML content

IMO the secret to having a good sender reputation comes down to:

Engagement

The more you engage with your audience, the better deliverability you’ll have.

When you use your emails not only to sell but to start conversations with your subscribers and they start replying to your emails.

The service providers will not flag your messages as marketing emails but as personal emails that recipients would be interested in getting in the primary tab. As a result, your deliverability will improve.

But how do we do this?

Sparingly asking your subscribers to reply to your emails, for example:

“{{first_name}} reply to this email with the word “LOVE” and receive 20% OFF in your next purchase.”

Also, you can use the first email of the welcome flow to start a conversation, for example:

“We love that you just joined our family, reply to this email and tell us {{ where you’re from, how you’re doing today, how many pets you have, what's your favorite color, etc.}}, we would like to get to know you better!”

If you think about it, there are millions of ways to start conversations with your subs; you just need to get a little creative!

Remember:

Having good deliverability depends, first and foremost, on engaged subscribers and consistent messaging.

If you keep this in mind and cultivate strong relationships with your subscribers, you will have no trouble keeping your messages in the Primary tab!

Simple right?

If you’re an e-com brand owner and want to learn more about email & SMS marketing, subscribe to my list, and you’ll receive my email marketing guide and 4 gifts more (the third one is a game changer)

Join now: fourthplanetmedia.com/free-guide

If you got value out of this thread, RT the first tweet 👇

https://twitter.com/SantiagoCruz02/status/1438556501791154181?s=20