I love when messaging, quality and brand experience align to give you an exciting product. If you hack this flow alongside a good distribution; then you are on the path to something very amazing.
This is one of the reasons I love @hingees. Great Product, amazing messaging, beautiful look & feel and excited niche marketing. When you go through a Hingees page, don't you feel like buying? 😎
I have seen people connect because they saw the next person wearing a Hingees Merch, read about interviews getting smoother cos there was a common ground that they could relate on and so many other "community related" activities.
I love it! And it's absolutely exciting to see a brand led by a young Nigerian exude so much intentionality across the board. Great work @OkunadeGoodMan. I woke up thinking about you and your brand today.
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1. You don’t need a logo to have a great brand. What your logo should help you achieve is a visual reminder of the quality of service to expect when they see you outside/on the shelf—primarily, to identify you visually.
2.However, it becomes a problem if you have not built that product/service/experience that people want to identify—it could even become more problematic.