I often get asked “Ope, I am just starting, and I cannot afford the whole full branding Kini…what can we do?”
#ShortThread
#ShortThread
1. You don’t need a logo to have a great brand. What your logo should help you achieve is a visual reminder of the quality of service to expect when they see you outside/on the shelf—primarily, to identify you visually.
2.However, it becomes a problem if you have not built that product/service/experience that people want to identify—it could even become more problematic.
3. First, identify what you want to promise people (this is why you need this product, this is the problem we commit to solving for you if you meet us, this is what you will help you do) and then go ahead and exceed that expectation.
4.Find your people, and learn from how your community interacts with your solution. This is what business people call MVP shey?
Then, as you grow, you begin to fight a new battle of standing out, building loyalty, and building community.
Then, as you grow, you begin to fight a new battle of standing out, building loyalty, and building community.
5. While “who you are,” positioning, promise, messaging, and comms. These are basic. Every other element can come in as you evolve to serve your people better.
So commit to do great work and start!
#Olùsọ̀tàn
So commit to do great work and start!
#Olùsọ̀tàn
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