Starting a thread of Founder nudges: things I find myself saying over and over to different founders that they seems to find somewhat helpful 👇
practice getting comfortable in chaos
hire using the tools you use to collaborate
the only way to do pricing badly is never to test it
find your version of this and keep building on it (it's not a static thing)
get things to "working" first, then refactor high costs or time-consuming manual processes
keep a good balance of short/long-term customer acquisition
keep your marketing and product stacks separate, will save so many headaches later
how to get rich (may need a bit of luck)
get the most out of negotiations by investing in your BATNA

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More from @tylertringas

29 Oct
What the heck is going on in VC/early stage right now? My theory:

Mega funds have found a new product for their LPs that allows them to invest in the same companies with an approach that is completely disrupting VC 🧵
The original "product" that VC funds were selling to their LPs (ie endowments, pension funds) was: relatively small funds shooting for huge outlier individual investments that translate into outlier fund returns. The "power law" you've heard so much about.
The features of the product were (1) long-term illiquid investments were uncorrelated with the market and (2) if the funds hits a 5-10x+ grand slam it will move the needle for their LPs' overall returns with a relatively small investment
Read 17 tweets
12 Apr
I'm getting more and more excited about applying @shopify's "arming the rebels" strategy to the @earnestcapital thesis. I think we're going to see more and more VC-backed B2B marketplaces get unbundled by SaaS that let's suppliers sell directly with all the same ease.
Venture-funded marketplaces have done good hard work infusing technology into a ton of business verticals but ultimately these models become predatory: taking more control & more of a cut of revenues. Now-tech-savvy suppliers see value in SaaS to sell direct
@tobi described @Shopify as "arming the rebels" against the Empire of Amazon, allowing them to fight on fair ground against a dominant marketplace... obviously AMZN is fine, but Tobi's strategy is absolutely working! DTC and less reliance on AMZN is the trend.
Read 5 tweets
18 Mar
There's a growing quiver of tools for new fund managers to deploy innovative investment strategies, but it can be confusing for investors. Let's go over:
1/ rolling/subscription funds
2/ syndicates & SPVs
3/ crowdfunded GP equity
1/ rolling funds (from AngelList) or our own subscription fund allows Limited Partners (LPs) to invest into funds on a quarterly subscription rather than a big multi-year commitment. Here's our deep dive earnestcapital.com/quarterly-subs…
Investing in these funds means:
* you are an accredited investor
* you give the fund general parter (GP) discretion on where to invest
* you are providing the primary capital that goes into the invested companies
* you likely pay management fees to cover fund operations
Read 20 tweets
17 Mar
Rad. 100+ commitments, $500k, 4 hours. We’re gonna do this. Excited to open up a way for more (unaccredited) investors to get involved in the @earnestcapital mission. More soon.

Fill in the form to reserve a spot for when we’re live.
bout to hit $600k (of course these are just soft commitments)! My plan is to raise no more than $1m and maybe less. Will give preference to folks on this list so feel the FOMO.
$800k (max here will be $1m).

Will this be the first ever pre-sold-out crowdfunding campaign?
Read 4 tweets
16 Mar
2 good simple questions being asked about this:

1/ what would you do with the money?
2/ how would investors get paid back?

answers in thread below...
1/ For legal reasons, this can't be capital that we actually invest in startups. We raise that from LPs who then only see upside in the companies we invest in from that fund. This money would go to the @earnestcapital operating company that pays for our awesome team.
So this would let us continue to build out our team faster, provide more support for our portfolio and make awesome products like Trailhead.
Read 6 tweets
16 Mar
Huge congrats to @shl & @ArlanWasHere for getting so many new investors involved in their @joinrepublic campaigns.

I'm seriously considering doing something similar. If you'd be interested in investing in the future of @earnestcapital drop your info here airtable.com/shrDoev78pTuLD…
If you haven't been following. Republic allows unaccredited investors (who otherwise can't invest in startups or funds like ours) to buy equity for as little as $100. We'd be looking at something similar to @Backstage_Cap here republic.co/backstage
With funds this works a little differently than equity in startups, essentially you are buying into the upside ("carry") of all the future funds we raise and invest, not investing in any particular fund itself. More of a long-term bet that "funding for bootstrappers" works.
Read 7 tweets

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