"Have a great day. I hope no one talks to you."

That's an inside joke I have with a friend.

It’s because sometimes the kindest thing you can do for someone is leave them be.

Here are 8 other easy and unexpected ways to be kind:
1/ Give them a timely "no."

If you're reluctant to commit to something, it's because you have competing priorities. So prioritize.

If it means saying no to something, you're doing that person a favor.

You're not making them wait for you to decide.
2/ Don't reply to them.

Did someone send you an email that elicits an, "Ok!" response in your mind? Something that doesn't require an answer?

Don't respond.

Break the cycle so that both of you can move on.
3/ Don't ask, "Can I help?"

Just help.

Your boss is overloaded with approvals? Batch your requests into 1 email so that everything is in 1 place.

Stressed-out friend is planning their kid's birthday party? Volunteer to pick up the cake.
4/ Give them an easy out.

This is obviously a terrible negotiation tactic. But not everything is a negotiation.

End a request with: "There is zero pressure for you to commit."

And mean it.
5/ Table an opportunity.

Got a friend you've been wanting to have on your podcast, but they're having a hard time finding space on their calendar?

Replace them.

Tell them you'll follow up in a month after their schedule has calmed down.
6/ Help them help you.

Asking for a reference? Send a short list of your accomplishments to refresh the person's memory.

Asking for an intro? Write a 50-word blurb about yourself that your friend can forward via email when they make the introduction.
7/ Limit their options.

Want to be a considerate party guest? Don't ask, "What can I bring?"

Tell them you want to bring a side dish or dessert and if they don't choose one, you will.

If they have a preference, they'll express it.
8/ Recommend someone without being asked.

Guesting on a webinar? Offer the host 1-2 suggestions for great guests.

Sourcing speakers is hard, and most hosts are eager for the help. Plus, it's an opportunity to lift up others.

An easy win for everyone.
That's all I have for now. What else would you add?

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More from @amandanat

14 Sep
Bad news: Your cold outreach sucks.

Good news: I can help.

9 cold outreach tips to instantly improve and get better marketing results:
1/ Curate a list of leads.

Pick a couple Twitter accounts in your niche. Look through their followers or people who engage with their content.

(You can do this faster in @sparktoro. You can even get contact info and organize leads in .CSV lists.)
2/ Research those leads.

Make sure your request is relevant and appropriate.

Pitching for media coverage? Check if that publication actually covers your niche.

Asking to do a guest post? Verify whether they even publish guest posts.

Invest the time now to get better ROI.
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8 Sep
If you want to get rich and live your best life...

10 threads to make you healthy, wealthy, and wise:
1/ Learn a bit of psychology to better understand yourself.

Not from me. From a doctor.

@dremilyanhalt breaks down psych concepts to help you name your feelings and behaviors.

2/ Define what self-care is to you.

Practice it. Often.

Incredible life lessons from mom, marketing executive, and CEO @AmandaMGoetz.

This thread will blow your mind. 🤯

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31 Aug
Most people think reference checks are useless.

Because they're doing it wrong.

7 questions to ask a reference — and become a better manager:
"Where do you see this person in 3 years?"

Most people say 5 years. But that's too long. 3 years gets the reference thinking about ideal shorter-term outcomes for the candidate.

Focus on getting intel that will help you be an impactful manager.
"When was the last time you didn't see eye-to-eye?"

It's a softer way to ask how the candidate deals with conflict.

And you'll get a specific example, which will be more helpful than a broad, non-specific description of their conflict resolution skills.
Read 12 tweets
24 Aug
Writer's block again?

You just have to know how to mine your own brain.

9 unexpected ways for creators and marketers to source new ideas:
1/ Bookmark tweets you felt a strong reaction to.

Revisit one and draft your response. But reframe it as a standalone thought.

(The first time I did this, I got my first viral tweet!)

2/ Pay attention to negative tweets.

...and one-up them by being constructive.

In a sea of negativity, your helpful content will shine even brighter.

Note: Helpful doesn't mean simply being nice. It means focusing on solutions.
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16 Aug
I once scored a media placement that led to 1,600 new customers.

Here's the story of my biggest PR & marketing win — with frameworks you can borrow:
I was doing PR for a DTC snack startup.

No budget, no resources. Just me and my journalism experience.

Who was my target audience? Uh... anyone who might eat snacks. So, everyone. 😵‍💫
In a Google Sheet, I listed out every publication I could think of. With columns:

• Score of 1-5: likelihood they'd write about us, based on their content

• Names of writers who might be interested

• If they've already written about a competitor

Then I drafted my pitch.
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10 Aug
Being creative is draining.

Here's my cheat sheet so you'll never run out of marketing inspiration.

12 easy ways to generate content ideas:
1/ Look at replies.

LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.

What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.

You have a few customer BFFs, right? Email or text them hello.

See how they're doing, ask what's on their mind, or get their opinion on a recent post you published.

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