Imagine waking up and you see this on your phone.
Keep reading. I'll show you how I did it.
My Twitter Masterclass:
Keep reading. I'll show you how I did it.
My Twitter Masterclass:
"Just post a link and get your friends to retweet you right?"
Wrong.
Something like this requires you to have 4 things on lock:
1) Followers
2) Engagement
3) Sales (of course)
4) Email subs
But we're going to do the OPPOSITE of what other people do:
Wrong.
Something like this requires you to have 4 things on lock:
1) Followers
2) Engagement
3) Sales (of course)
4) Email subs
But we're going to do the OPPOSITE of what other people do:
People sell on Twitter backwards
They sell a method, a process or even worse
A course...
Nothing wrong with selling a course.
What's wrong is promoting it as a course:
They sell a method, a process or even worse
A course...
Nothing wrong with selling a course.
What's wrong is promoting it as a course:
#1 rule of marketing:
When everyone does A, you do B.
When everyone sells fitness guides...
You sell an almost-offensive rock-hard physique (that stays year-round whether you eat ice cream or not)
When everyone does A, you do B.
When everyone sells fitness guides...
You sell an almost-offensive rock-hard physique (that stays year-round whether you eat ice cream or not)
Everyone sells an agency course:
You sell a life where running a (ready to sell) copywriting business is not only possible, but optimal with just 1 hour of work a day (with guaranteed results or your money back)
You sell a life where running a (ready to sell) copywriting business is not only possible, but optimal with just 1 hour of work a day (with guaranteed results or your money back)
But how are you going to sell
If you don't have a following?
That's when your story comes in:
If you don't have a following?
That's when your story comes in:
Want (high quality) Twitter followers?
Tell your story:
A rags to riches story.
An exciting tale about how you made your first dollar online.
A condensed manifesto of the hard lessons life has taught you...
(The more relatable, the better)
Tell your story:
A rags to riches story.
An exciting tale about how you made your first dollar online.
A condensed manifesto of the hard lessons life has taught you...
(The more relatable, the better)
Why do you think people care more about the picture on the left than the picture on the right? 
Because your followers don’t want perfect.
They want real.
They want a deeper connection with YOU.
And you establish one with
1. A scroll-stopping headline
2. A one-topic only, Call To Action to follow you
3. Good content
They want real.
They want a deeper connection with YOU.
And you establish one with
1. A scroll-stopping headline
2. A one-topic only, Call To Action to follow you
3. Good content
Notice how good content is third
That’s intentional
Because it (almost) doesn't matter what's IN the thread,
What matters is how you PRESENT the thread
And stop the scroll.
Because what would you rather read?
That’s intentional
Because it (almost) doesn't matter what's IN the thread,
What matters is how you PRESENT the thread
And stop the scroll.
Because what would you rather read?
An exciting story on how a kid in a third world country overcame limitations and built a profitable business from his $300 Chromebook?
Or a thread on how to succeed?
Or a thread on how to succeed?
A tear-jerking memoir on the 10 lessons you learned when 2020 decimated your 3-generations-family-owned business?
Or a thread on how the pandemic affected you?
Or a thread on how the pandemic affected you?
Everyone and their mother is competing for your followers' attention.
Give them a reason to choose YOU. Or your thread will pass like a ship in the night...
Give them a reason to choose YOU. Or your thread will pass like a ship in the night...
Now you got them in, but how do you actually get them to ENGAGE with your stuff?
You see stuff that other people don't.
You see stuff that other people don't.
When you look at Twitter, what do you see?
Most consumers see stuff they can share.
But producers see huge databases telling them what’ s working and what to avoid.
Most consumers see stuff they can share.
But producers see huge databases telling them what’ s working and what to avoid.
Every viral tweet is valuable information. It's the algorithm telling you "hey, this is exactly what's working."
Don't copy the tweet (obviously. that's just asking for a bad rep)
But understand the IDEA behind it
Don't copy the tweet (obviously. that's just asking for a bad rep)
But understand the IDEA behind it
Does it
🧠 Stroke their ego?
🧠 Hit a psychological bias?
🧠 Make them react?
🧠 Teach them something new?
🧠 Help them cope?
Once you know the magic trick, you’ll realize one thing:
Twitter is just saying 1 thing, 1000 different ways.
🧠 Stroke their ego?
🧠 Hit a psychological bias?
🧠 Make them react?
🧠 Teach them something new?
🧠 Help them cope?
Once you know the magic trick, you’ll realize one thing:
Twitter is just saying 1 thing, 1000 different ways.
Sales, Engagement and Followers are great.
But the REAL magic comes from the email list:
But the REAL magic comes from the email list:
Did you know that you can make 3x your email subs a month?
So if you have 2,778 emails subs,
You’re sitting on a $8,333/mo business
AKA you have a Six Figure Twitter Account (Congratulations!)
So if you have 2,778 emails subs,
You’re sitting on a $8,333/mo business
AKA you have a Six Figure Twitter Account (Congratulations!)
But getting emails is getting harder every day.
A link in bio won't cut it. People don't trust those anymore.
You need to be somewhere they're already looking:
The Feed.
A link in bio won't cut it. People don't trust those anymore.
You need to be somewhere they're already looking:
The Feed.
What do people do when a tweet goes viral?
The same thing they do when they mindlessly watch a YouTube video:
Read the comments.
Plugging in your offer below your own viral tweets GUARANTEES impressions on anything you post.
The same thing they do when they mindlessly watch a YouTube video:
Read the comments.
Plugging in your offer below your own viral tweets GUARANTEES impressions on anything you post.
Email list, product, affiliates, you name it… They’ll convert.
Careful though:
Careful though:
Do it too early and your tweet goes nowhere
Do it too late and your email list won’t grow
But do it right and your list will soon be full of loyal subs ready to buy your amazing products:
Do it too late and your email list won’t grow
But do it right and your list will soon be full of loyal subs ready to buy your amazing products:
If you enjoyed this thread, consider retweeting the top tweet and helping other writers ;)
And if you want us to do it all for you:
And if you want us to do it all for you:
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