College completely failed in teaching me how to write.
So I spent over 500 hours studying legendary authors and copywriters.
Then, I distilled what I learned into 6 simple frameworks.
But unlike college, these won't cost you $120,000.
Here they are for free:
So I spent over 500 hours studying legendary authors and copywriters.
Then, I distilled what I learned into 6 simple frameworks.
But unlike college, these won't cost you $120,000.
Here they are for free:
First, I studied David Ogilvy.
I figured there was no better place to start than the "Father of Advertising."
And the best thing I found was his 10-bullet masterclass memo titled "How to write."
This memo could replace your college English class:
I figured there was no better place to start than the "Father of Advertising."
And the best thing I found was his 10-bullet masterclass memo titled "How to write."
This memo could replace your college English class:
https://twitter.com/dickiebush/status/1399879281652678664?s=20
To learn the art of copywriting, I started with Gary Halbert.
Anyone who can generate $1,000,000,000 in revenue from their sales letters deserves to be studied.
And his 12 time-tested strategies for writing effortless copy are a good place to start:
Anyone who can generate $1,000,000,000 in revenue from their sales letters deserves to be studied.
And his 12 time-tested strategies for writing effortless copy are a good place to start:
https://twitter.com/dickiebush/status/1419816281130344451?s=20
After Halbert, I studied Eugene Schwartz.
His advertising tips are so good that the original hardcover of his book "Breakthrough Advertising" sells for $247 (!)
And with a daily writing routine like this, it's no wonder he was so successful:
His advertising tips are so good that the original hardcover of his book "Breakthrough Advertising" sells for $247 (!)
And with a daily writing routine like this, it's no wonder he was so successful:
https://twitter.com/dickiebush/status/1437573631807266823?s=20
But I didn't just study the old legends like Ogilvy, Halbert, and Schwartz.
I also immersed myself in the worldview of Craig Clemens, the best DTC copywriter of the last 20 years.
And here's a deep dive into his bulletproof four-step writing process:
I also immersed myself in the worldview of Craig Clemens, the best DTC copywriter of the last 20 years.
And here's a deep dive into his bulletproof four-step writing process:
https://twitter.com/dickiebush/status/1338982757876330496?s=20
From there, I went down the rabbit hole of Atomic Habits author James Clear.
I inhaled everything he had to say about the creative process and building a writing habit.
And my biggest takeaway: give yourself permission to create junk.
I inhaled everything he had to say about the creative process and building a writing habit.
And my biggest takeaway: give yourself permission to create junk.
https://twitter.com/dickiebush/status/1366526588226064385?s=20
And finally, I sorted through countless hours of transcripts from the Tim Ferriss Show.
And buried inside were 10 timeless pieces of advice for becoming a New York Times Bestseller:
And buried inside were 10 timeless pieces of advice for becoming a New York Times Bestseller:
https://twitter.com/dickiebush/status/1416405127531991040?s=20
And that's it!
The threads I linked to above are filled with countless tips, frameworks, and templates.
But these are only a sneak peek of everything I learned.
There are 100x more like those inside this 13,000-word free ultimate guide.
Check it out:
startwritingonline.com
The threads I linked to above are filled with countless tips, frameworks, and templates.
But these are only a sneak peek of everything I learned.
There are 100x more like those inside this 13,000-word free ultimate guide.
Check it out:
startwritingonline.com
There's quite a bit here - way too much to get through in one sitting.
So if you want to easily find this thread later, hop back up to the top and retweet it.
It also helps the next generation of writers get started 🙏🏼
So if you want to easily find this thread later, hop back up to the top and retweet it.
It also helps the next generation of writers get started 🙏🏼
https://twitter.com/dickiebush/status/1440470868262481923?s=20
And if you found these useful, follow me → @dickiebush
I share threads like this on writing effectively, telling compelling stories, and unlocking the leverage of the internet.
And PS: I promise not to share any of the boring writing tips that Princeton taught me.
I share threads like this on writing effectively, telling compelling stories, and unlocking the leverage of the internet.
And PS: I promise not to share any of the boring writing tips that Princeton taught me.
Writing (online) effectively is the highest leverage skill you can have.
And over the last 9 months, I've helped over 1,900 writers learn these fundamentals inside Ship 30 for 30 - a cohort-based writing course.
12 days left to enroll in the next cohort:
ship30for30.com
And over the last 9 months, I've helped over 1,900 writers learn these fundamentals inside Ship 30 for 30 - a cohort-based writing course.
12 days left to enroll in the next cohort:
ship30for30.com
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