The world's most valuable skill:

Clarity of thought.

The problem? There's no school for this.

It takes time, patience and a lot of early career fumbling.

Here are 10 cognitive distortions I faced early in my career and an insight for you to break through each one 👇👇👇
First - what is a cognitive distortion?

In its simplest form - cognitive distortions are irrational thoughts.

We face cognitive distortions every day.

Breaking free from these thoughts is key to accelerating in your career.

Alright let’s dig into the list...
CD #1: Ambiguity Effect

This is the tendency to choose an action in which you know the exact probability vs. where the probability is unknown.

Junior people do this ALL the time.

Why? Because it's safe.

Lesson: Be bold. Too little risk = short term comfort, long term pain
CD #2: Just World Fallacy

The belief that good things happen to good people and bad things happen to bad people.

Unfortunately, this isn't how the world works.

Most people brush this off or worse, live in denial.

Lesson: Actively accept it. You can do something about it.
CD #3: Framing Effect

When you evaluate evidence and make a choice depending on how something is framed.

This one is dangerous.

The better story isn’t the better decision.

Lesson: Cut through style and dig into the substance.
CD #4: Entrenchment Effect

When presented with evidence that disproves your position, you dig your heels in and form a greater attachment to the idea.

We all do this. Why? Because we want to be right.

Lesson: Leave your ego at the door and value the truth above all else.
CD #5: All or Nothing Thinking

This is when you see things in absolute terms:

- Good / Bad
- Right / Wrong
- Fair / Unfair

Experience teaches you that complicated decisions are filled with imperfection.

Lesson: Find the tradeoffs. Write them down. Prioritize what matters
CD #6: Emotional Seesaw

You’ll have days when you feel like nothing can stop you and days where it feels like the world is falling apart.

Most people get sucked into their emotions.

Lesson: Harness your emotions. The highs to create momentum and lows to create conviction.
CD #7: Input-Output Effect

When you believe outputs are solely a function of inputs.

It’s complicated.
❌Bad input, bad output = Incompetence
❌Bad input, good output = Luck
✅Good input, good output = Repeatable
✅Good input, bad output = Push On

Lesson: Focus on inputs.
CD #8: Simon Cowell Effect

Most of us are really terrible at receiving feedback. We’re our harshest critics.

We focus on the 2% that’s negative and ignore the 98% that’s positive.

Lesson: Value feedback proportionately. When you do that, you'll aggressively seek for more.
CD #9: Heaven’s Reward Fallacy

The feeling that there will be a reward for the sacrifice you make.

A lot of early career work is thankless.

The more you seek affirmation, the more resentful you’ll become.

Lesson: Expect greatness from yourself, expect nothing from others.
CD #10: Mr. Know It All + Mr. Say It All

These are 2 different ones, but they grow from the same branch.

Early in your career you want to prove you have knowledge.

You'll soon learn this is insecurity.

Lesson: Listen more, talk less. When you talk, make it impactful.
And that’s it!

The biggest thing I’ve learned in building my business is how important clarity of thought actually is.

Many of these are cognitive distortions I still face to this day.

Overcoming them gets easier with time, but still requires active daily effort.
If you enjoyed this thread, give me a follow @romeensheth.

I share lessons operating and scaling a $50M+ bootstrapped business.

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More from @RomeenSheth

24 Sep
I interviewed 100 legendary investors, founders and executives.

Collectively, they have created over $1 trillion of value for the world.

Here are 20 practical career lessons they shared with me 👇👇👇
Always strive to simultaneously be overrated and underrated.

Contrary to popular belief, being overrated is good. It opens doors and gives you credibility.

But don’t let this go to your head. Stay hungry, humble and hardworking.
Most people overinvest in expiring skills & underinvest in permanent skills.

Expiring skills are tactical; their relevance diminishes with time and technology

Permanent skills are evergreen and create disproportionate impact

E.g. communication, judgement, trust, empathy
Read 24 tweets
8 Sep
Over the last 2 years, I’ve grown my bootstrapped business by $3M+ in profit.

Sounds awesome right?

Well, yes and no.

There was a lot of misstep, failure and doubt.

I came up with 15 principles to deal with adversity while bootstrapping.

I hope they help you too 👇
Reflecting on these questions have helped me through our most difficult challenges.

Each take inspiration from Greek philosophy:

Logos - Have we found the ground truth?

Ethos - Do we believe in the ground truth?

Pathos - Are we inspired to act upon the ground truth?
As a caveat - not every question applies to every circumstance.

But many of these questions overlap more than you'd think.

Whenever you’re facing a difficult situation, run through the most applicable question.

With that said, let’s get into the list...
Read 20 tweets
2 Sep
The Indian startup ecosystem is on the verge of a once in a generation explosion.

I've invested in 5 companies that are growing like wildfire and want to do A LOT more. Let's talk if you're building for India.

Here's what's going on and why you should pay attention now:
There are 5 factors that are simultaneously driving the rapid rise of startups in India.

- Favorable demographics
- At scale internet adoption
- Rising purchasing power
- Risk seeking mindset shift
- Anti-(China)

Let's talk about how all 5 are interconnected.
The number of "digital first" Indians that are driving the future of the country is like nothing the world has ever seen.

India has:

- 500M+ people under 25
- 125M+ English speakers
- 250M+ people that will be added to its population over the next 40 years (est. peak is 1.6B)
Read 16 tweets
10 Aug
This week I interviewed someone who:

- Represented the US in 3 Olympic Games
- Won 8 Medals (2 Gold, 2 Silver, 4 Bronze)
- Was U.S. Champion of his sport by age 14

Here’s 10 timeless lessons I learned from the most decorated US Winter Olympic Champion of all time:
@ApoloOhno is a living legend.

He’s also incredibly humble and chock full of insights.

In our discussion, Apolo took me through the mind of a world class athlete.

We touched on leadership, mental toughness, persistence and resilience.

Alright...onto the lessons:
Lesson #1: Your mind is your most powerful asset

The mind can be your worst enemy or your best friend.

Worst Enemy - You think you're incapable and self combust.

Best Friend - You think anything is possible and push yourself.

Harness the latter, squash the former.
Read 14 tweets
3 Aug
This week I interviewed someone who:

- Built a $1.5B company as COO
- Sold a $1B company to Microsoft
- Invested in 25 🦄🦄🦄🦄

Here’s 10 timeless lessons from one of the greatest tech entrepreneurs of our generation:
@DavidSacks is a legend and man of many titles:

Founder, Executive, Investor, Coach, Filmmaker.

He’s also a down to earth guy that’s incredibly generous with his time.

This convo was a follow on from a dialogue we started earlier this year.

Alright...onto the lessons:
Lesson #1: Startups should NOT “do things that don’t scale”

The whole point of technology is to find an elegant, scalable approach.

The sooner you do that, the better off you are.

When you glorify doing things that don’t scale, you end up with a startup that doesn’t scale.
Read 14 tweets
27 Jul
Early career years are painful.

You feel like an idiot 98% of the time - lost, confused and insecure.

I wish I had a cheat sheet of principles for my first job.

So I put one together.

Here are 20 things about building a career I wish I knew sooner:
Principle #1: You’re not the “Strategy Guy”

Yet.

To be a big picture thinker, you have to earn the respect, trust and credibility of your team first.

The only way you can do this is through delivering tangible value.

Focus on bringing results, not laying out frameworks.
Principle #2: Stay true to your commitments

If you make a commitment, see it through. Half-assed problem solving creates more work for everyone.

It’s astonishing how quickly you can get ahead if you simply:

(a) Say you’re going to do something
(b) Do it
(c) Repeat
Read 23 tweets

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