(tomorrow for Day 0 AMA with ME and early registration)
6,200+ SaaS execs
100% Outdoors + Open Air
100% Vax'd + Tested
100% Fun
CEO Calendly
CEO Databricks
CEO Vimeo
CEO Box
CEO TripActions
CEO Postman
CEO Algolia
CEO Zapier
A few notes:
1/ Yes, we have enough rapid-tests for everyone on-site. But you'll save yourself 20-30 minutes of testing + waiting by bringing a test results from last 72 hours with you.
2/ Come TOMORROW Sunday for Day 0 AMA, register early, and meet some folks
3/ Dress comfy. Will be warm during the day but may be a bit chilly at night. Bring a sweatshirt but maybe short sleeves during day.
4/ Very festival style. Will be the most informal Annual in a while, being outdoors. Come to learn, but also just to have fun.
I had a chance to catch up with René Lacerte, CEO of $27B+ @billcom this week
Bill has managed to build a $27B business selling to 120k SMBs
With an epic 125% NRR
My 10 learnings and our convo here: 🔽🔽🔽
#1. You can’t rush a network
Bill.com had to develop a network that today has millions on vendors processing bills and payments on it. But they couldn’t rush it. So they let folks use the platform the way they wanted, from paper checks to fax and more.
#2. You can’t always rush a fintech product.
It took a decade to come together. Rene cautioned folks to understand the regulatory & fraud elements of doing payments are significant. But it paid off.
Since IPO, payments have grown to a stunning 50% of Bill’s revenues
When you start to hire your first sales reps, you'll hire some >good< people that still just fail and don't work out
That's on you to spot -- before you hire them:
Here are 9 reasons good salespeople fail: 🔽🔽🔽
#1. You hire sales reps that need lots of training, systems, and process in the early days
Big Companies, at least some of them, are generally very good at this. Larger, fast-growing start-ups often become excellent at it. Small start-ups are almost always terrible at it
#2. You hire a rep that hasn't sold at your price point before
Sales reps that are great at $20k deals join a start-up with tons of leads but at a $2k price point and fail again and again.
Freshworks has just filed to IPO at $400,000,000 in ARR, growing an incredible 49% (!)
It's one of the first of a wave of India-U.S. global hybrid SaaS companies to IPO
5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
#1. A steady march above $5k in ACV
25% pay >$5k a year, but they represent 84% of ARR. That has gone up from 78% in 2019. Even with SMBs, it's bigger ones that are driving growth at scale
Going a smidge upmarket is key to Freshworks’ putting up the big numbers
#2. NRR of 118%.
This is pretty impressive for a mid-to-high ACV SMB sale, although pretty consistent with where Zendesk is today as well at 120%.