Nicolas Cole 🚒 Profile picture
Sep 24, 2021 β€’ 12 tweets β€’ 4 min read β€’ Read on X
Want to sell books?

Build a business.

Here are 8 legendary examples of authors who have sold $100,000+ worth of books via their businesses.

πŸ§΅πŸ‘‡
1. Donald Miller, StoryBrand

StoryBrand is a messaging workshop, training program, and service for business owners.

It's estimated to do somewhere between $10 million & $20 million per year in revenue.

The book, StoryBrand, sells approx 100 books per day on Amazon.

$30k/mo.
2. Brendan Burchard

Brendan is one of the highest-earning online course instructors in the world. ($10M+/year)

He also is a highly paid keynote speaker & consultant.

His book, High Performance Habits, still sells approx 5-10 copies per day on Amazon.

$5k/mo
3. Gary Vaynerchuk

Gary runs a $200M/year ad agency, VaynerMedia.

Book revenue is inconsequential to him.

And yet his book, Jab, Jab, Right Hook still sells ~150 copies/mo on Amazon.

$5k/month.

That's just 1 of his books.
4. Seth Godin

Entrepreneur and marketer Seth Godin has written 18 books.

His most famous one, "Purple Cow," came out 10+ years ago.

It still sells ~650 copies per month on Amazon.

$10k/mo.

Every new person on his email list/in his workshops gets introduced to his library.
5. Ryan Holiday

Once Ryan Holiday realized his niche was Stoicism, he doubled-down and built a whole business around it.

β€’ Email list
β€’ Physical & digital products
β€’ Podcast
β€’ And more.

The Daily Stoic still sells ~2,500 copies/mo on Amazon.

$50k/mo.

Not bad.
6. Ramit Sethi

Ramit wrote the best-seller "I Will Teach You To Be Rich."

But he also has an entire business teaching people these same principles.

New students = new readers.

He still sells approx ~2,000 copies of this book per mo on Amazon at $10 per.

$20k/mo in book sales
7. Russell Brunson

Clickfunnels Extraordinaire, Russell "wrote the book" on how to use books as lead magnets to up-sell higher-ticket products.

Despite giving this book away for free, this book still sells ~200 copies/mo on Amazon.

$3k/mo.
8. Tony Robbins

Maybe one of the best examples of how building a business helps you sell books.

Tony's retreats, courses, products, and offerings span categories ranging from health & wellness to money & business.

He sells ~1,000 copies of this book/mo on Amazon.

$10k ez.
I highlight this methodology for selling books because it's the same business model I've created for myself.

#ship30for30 introduces new writers to my philosophies on writing, which sells books.

I sell ~10 copies of this book per day on Amazon.

$2k/mo

Just the beginning.
Very few people write a book & sell books in any sort of linear way.

The vast majority of successful nonfiction writers treat books as part of their broader business.

In some cases, the book becomes a hit (Ryan Holiday)

In others, books drive new customers (Russell Brunson)
If you are thinking of writing a book yourself, start here:

Startwritingonline.com

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More from @Nicolascole77

Jul 8
The quickest way to 10x your writing:

Formatting.

Here's my 4-step formatting framework to make your writing easier to skim, read, and share (🧡):
Step 1: Start every section with a single-sentence opener.

When you open each area of your work with a single sentence, you:

β€’ Keep readers interested
β€’ Make things easier to read
β€’ Subconsciously encourage them to continue

Here are the 6 most effective openers: Image
Step 2: Use the 1/3/1 writing rhythm.

You can also use:

β€’ 1/4/1
β€’ 1/5/1
β€’ 1/2/5/2/1
β€’ Etc.

The key to injecting skimmability into your writing is alternating the length of sentences and sections.

Here's some more on the 1/3/1 rhythm πŸ‘‡
Read 9 tweets
Jul 1
I've generated $10,000,000+ with my writing.

But most people think making a living as a writer is hard.

Here are the 5 steps to make your first $1 million as a writer (that you can start today): Image
For context, I have:

β€’ Sold tens of thousands of copies of my books
β€’ Built multiple 6-figure writing businesses
β€’ Built two 7-figure writing businesses
β€’ Earned $150,000+ writing for Inc Magazine
β€’ Earned $250,000+ from Medium's Partner Program

Now let's talk money:
Step 1: Give 99% away for free.

Write for free.

Educate for free.

Everything you know about a topic? Give it away for free.

Writers always want to "skip" to the money part.

Because if you can't get people to read your FREE work, you'll never get them to buy your paid work.
Read 10 tweets
Jun 24
I can write a 60,000-word book in 30 days.

Here's the 7-step system I use every time:

(This works even if you've never written a book before): Image
Disclaimer:

This only works for content where you're already the expert/speaking from personal experience.

If you're researching a NEW topic/something you know nothing about, then it will take you longer.

But once you HAVE the information, you can write fast.

Here's howπŸ‘‡
Step 1: Name The House

A great book is not a bunch of words.

A great book is an idea, presented coherently, in a way that walks the reader's thinking FROM where they currently are TO somewhere new & different.

Before you write a single word, where are you taking the reader?
Read 13 tweets
Jun 22
I write 5,000 words every day.

How?

By treating my writing like a mental sport.

Here are 9 simple habits I use to stay mentally fit as a pro writer: Image
1/ Read 1-2 pages of a thesaurus

This takes me 15 minutes every morning.

It’s a great brain exercise and teaches you a lot about language.

Words are your tools, so keep adding to your toolbox.

Here's how I fit it into my routine:
2/ Journal daily

90% of being a writer is understanding your own journey.

Journaling helps you process life events, see your progress, & visualize your future.

With it, you write from the scar, not the wound.
Read 16 tweets
Jun 7
Meet John Grisham.

He’s the author of 49 consecutive #1 bestsellers.

His books have been made into movies starring Tom Cruise, Sandra Bullock, and Samuel L. Jackson.

Here are 10 of his timeless writing insights (on talent, routine, and dealing with criticism): Image
1/ Grisham sets himself tough creative constraints:

β€’ Start a novel on Jan 1st
β€’ Write daily for 3 hours
β€’ Finish it by July 1st

The key?

His tightly controlled writing environment (down to the coffee he drinks):
2/ Grisham pumps out one novel every year.

But he can only do this by avoiding a *huge* mistake a lot of writers make:
Read 13 tweets
Jun 5
In 1966, Eugene Schwartz created a timeless framework:

The 5 Stages of Customer Awareness.

Master this and you can sell *anything* to *anybody*.

Here's how to train ChatGPT on this framework to write better copy hooks (with the *exact* prompts I use): Image
Schwartz's framework:

Every customer is always at one level of awareness:

β€’ Unaware: β€œLife’s good!”
β€’ Problem Aware: β€œSomething’s off.”
β€’ Solution Aware: β€œSo many choices.”
β€’ Product Aware: β€œI like you!”
β€’ Most Aware: β€œBuy now!”

Your copy must meet them where they're at.
Step 1: Ask ChatGPT to assume your target audience’s identity

β€’ Targeting single mom’s? Tell ChatGPT to act like a single mom.
β€’ Targeting DIY renovators? Tell ChatGPT to act like DIY renovators.

Then tell it how your business helps the target audience. πŸ‘‡ Image
Read 9 tweets

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