Nicolas Cole πŸš’πŸ‘» Profile picture
Sep 24, 2021 β€’ 12 tweets β€’ 4 min read β€’ Read on X
Want to sell books?

Build a business.

Here are 8 legendary examples of authors who have sold $100,000+ worth of books via their businesses.

πŸ§΅πŸ‘‡
1. Donald Miller, StoryBrand

StoryBrand is a messaging workshop, training program, and service for business owners.

It's estimated to do somewhere between $10 million & $20 million per year in revenue.

The book, StoryBrand, sells approx 100 books per day on Amazon.

$30k/mo.
2. Brendan Burchard

Brendan is one of the highest-earning online course instructors in the world. ($10M+/year)

He also is a highly paid keynote speaker & consultant.

His book, High Performance Habits, still sells approx 5-10 copies per day on Amazon.

$5k/mo
3. Gary Vaynerchuk

Gary runs a $200M/year ad agency, VaynerMedia.

Book revenue is inconsequential to him.

And yet his book, Jab, Jab, Right Hook still sells ~150 copies/mo on Amazon.

$5k/month.

That's just 1 of his books.
4. Seth Godin

Entrepreneur and marketer Seth Godin has written 18 books.

His most famous one, "Purple Cow," came out 10+ years ago.

It still sells ~650 copies per month on Amazon.

$10k/mo.

Every new person on his email list/in his workshops gets introduced to his library.
5. Ryan Holiday

Once Ryan Holiday realized his niche was Stoicism, he doubled-down and built a whole business around it.

β€’ Email list
β€’ Physical & digital products
β€’ Podcast
β€’ And more.

The Daily Stoic still sells ~2,500 copies/mo on Amazon.

$50k/mo.

Not bad.
6. Ramit Sethi

Ramit wrote the best-seller "I Will Teach You To Be Rich."

But he also has an entire business teaching people these same principles.

New students = new readers.

He still sells approx ~2,000 copies of this book per mo on Amazon at $10 per.

$20k/mo in book sales
7. Russell Brunson

Clickfunnels Extraordinaire, Russell "wrote the book" on how to use books as lead magnets to up-sell higher-ticket products.

Despite giving this book away for free, this book still sells ~200 copies/mo on Amazon.

$3k/mo.
8. Tony Robbins

Maybe one of the best examples of how building a business helps you sell books.

Tony's retreats, courses, products, and offerings span categories ranging from health & wellness to money & business.

He sells ~1,000 copies of this book/mo on Amazon.

$10k ez.
I highlight this methodology for selling books because it's the same business model I've created for myself.

#ship30for30 introduces new writers to my philosophies on writing, which sells books.

I sell ~10 copies of this book per day on Amazon.

$2k/mo

Just the beginning.
Very few people write a book & sell books in any sort of linear way.

The vast majority of successful nonfiction writers treat books as part of their broader business.

In some cases, the book becomes a hit (Ryan Holiday)

In others, books drive new customers (Russell Brunson)
If you are thinking of writing a book yourself, start here:

Startwritingonline.com

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More from @Nicolascole77

Aug 29
I grew my ghostwriting agency to $180k/month in 18 months.

The secret?

Understanding the β€œArt of Packaging.”

Anyone can use these 3 dead-simple steps to earn more $$$ as a writer:🧡 Image
It's important to package your services as "products."

β€’ Can you offer 2+ different versions?
β€’ What are the differences in speed or volume?

But the price gap between your packages is extremely important.

Here's why:
Step 1: Name Your Packaged Service

Giving your packaged service a name makes it feel like they are buying an OUTCOME rather than just a bundle of tasks.

Here's a simple framework for a Packaged Service name:

Problem, Person, or Way + Desirable Outcome + "Package" Image
Read 8 tweets
Jul 31
Many call this author a "fake" writer.

But he has:

β€’ Sold 300+ million books
β€’ Writes 8+ novels every year
β€’ Holds the world record for the most NYT bestsellers

9 of his best insights on writing, storytelling, and rejection:🧡 Image
James Patterson is one of the best-selling authors of all time.

He has 144 (!) NYT bestsellers.

I am fascinated by his career.

Let's dive into his writing advice:
1. Patterson researches his villains by talking to:

β€’ The FBI
β€’ The CIA
β€’ The Police

But there’s always an extra ingredient he adds to make them more "satisfying":
Read 16 tweets
Jul 29
In 5 years, my little business has generated $15,000,000.

It runs on just $8,215/month.

Here are the 7 most powerful no-code tools in my tech stack:🧡 Image
Image
In 2020, I was ghostwriting for:

β€’ CEOs
β€’ Executives
β€’ Best-selling authors & more

I used years of writing experience & these tools to build a writing education business that today is doing 7-figs a year:
1. ConvertKit ($1,179/mo)

The heart of our entire operation. Handles all email marketing:

β€’ Automations
β€’ Broadcasts
β€’ Product launches

We used this to grow from 0 to 200k subscribers, which scaled perfectly with us.

One of the most important tools in our arsenal.
Read 12 tweets
Jul 24
Every writer should have a newsletter making $10k/month.

But most:

β€’ Overthink
β€’ Never make $1
β€’ Don't know where to start

Steal my 4-step blueprint to attract your first 1,000 subscribers:🧡 Image
For context:

I've generated millions of dollars with newsletters:

β€’ Scaled two paid newsletters to 6 figures (Write With AI & Category Pirates)
β€’ Driven millions in sales with free newsletters

Every time I start a newsletter, here's how I do it: Image
Step 1: Pick your newsletter platform

β€’ Substack: For casual creators
β€’ Beehiiv: For advanced/marketing-minded creators
β€’ ConvertKit: For expert-level business-minded creators

There are others, but these 3 are the most creator friendly.
Read 11 tweets
Jul 17
6 years ago, I scaled my first business to $180k/month.

But the stress put me in the hospital with shingles.

These were my 13 most painful mistakes: 🧡 Image
My 1st company was a ghostwriting agency.

In 18 months, we grew from me and one of my best friends working out of his 1 bedroom apartment to:

β€’ 20 full-time employees
β€’ $2 million in revenue
β€’ 80+ clients

Unfortunately, we made every mistake in the book: Image
Mistake #1: Trying to scale "me"

We decided to scale an agency since I had been ghostwriting on my own.

β€’ I was charging around $1,000 per article
β€’ Based on 30-minute calls
β€’ And 1 hour of writing

Unfortunately, finding writers "like me" was very hardβ€”and expensive. Image
Read 19 tweets
Jun 30
One of the most prolific writers of the last 30 years:

John Grisham.

His books have been made into movies starring Tom Cruise, Sandra Bullock, and Samuel L. Jackson.

10 of his timeless writing insights on talent, routine, and dealing with criticism:🧡 Image
1. Grisham sets himself tough creative constraints:

β€’ Start a novel on Jan 1st
β€’ Write daily for 3 hours
β€’ Finish it by July 1st

The key?

His tightly controlled writing environment (down to the coffee he drinks):
2. Grisham pumps out one novel every year.

But he can only do this by avoiding a huge mistake a lot of writers make:
Read 13 tweets

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