Nicolas Cole πŸš’πŸ‘» Profile picture
Sep 24, 2021 β€’ 12 tweets β€’ 4 min read β€’ Read on X
Want to sell books?

Build a business.

Here are 8 legendary examples of authors who have sold $100,000+ worth of books via their businesses.

πŸ§΅πŸ‘‡
1. Donald Miller, StoryBrand

StoryBrand is a messaging workshop, training program, and service for business owners.

It's estimated to do somewhere between $10 million & $20 million per year in revenue.

The book, StoryBrand, sells approx 100 books per day on Amazon.

$30k/mo.
2. Brendan Burchard

Brendan is one of the highest-earning online course instructors in the world. ($10M+/year)

He also is a highly paid keynote speaker & consultant.

His book, High Performance Habits, still sells approx 5-10 copies per day on Amazon.

$5k/mo
3. Gary Vaynerchuk

Gary runs a $200M/year ad agency, VaynerMedia.

Book revenue is inconsequential to him.

And yet his book, Jab, Jab, Right Hook still sells ~150 copies/mo on Amazon.

$5k/month.

That's just 1 of his books.
4. Seth Godin

Entrepreneur and marketer Seth Godin has written 18 books.

His most famous one, "Purple Cow," came out 10+ years ago.

It still sells ~650 copies per month on Amazon.

$10k/mo.

Every new person on his email list/in his workshops gets introduced to his library.
5. Ryan Holiday

Once Ryan Holiday realized his niche was Stoicism, he doubled-down and built a whole business around it.

β€’ Email list
β€’ Physical & digital products
β€’ Podcast
β€’ And more.

The Daily Stoic still sells ~2,500 copies/mo on Amazon.

$50k/mo.

Not bad.
6. Ramit Sethi

Ramit wrote the best-seller "I Will Teach You To Be Rich."

But he also has an entire business teaching people these same principles.

New students = new readers.

He still sells approx ~2,000 copies of this book per mo on Amazon at $10 per.

$20k/mo in book sales
7. Russell Brunson

Clickfunnels Extraordinaire, Russell "wrote the book" on how to use books as lead magnets to up-sell higher-ticket products.

Despite giving this book away for free, this book still sells ~200 copies/mo on Amazon.

$3k/mo.
8. Tony Robbins

Maybe one of the best examples of how building a business helps you sell books.

Tony's retreats, courses, products, and offerings span categories ranging from health & wellness to money & business.

He sells ~1,000 copies of this book/mo on Amazon.

$10k ez.
I highlight this methodology for selling books because it's the same business model I've created for myself.

#ship30for30 introduces new writers to my philosophies on writing, which sells books.

I sell ~10 copies of this book per day on Amazon.

$2k/mo

Just the beginning.
Very few people write a book & sell books in any sort of linear way.

The vast majority of successful nonfiction writers treat books as part of their broader business.

In some cases, the book becomes a hit (Ryan Holiday)

In others, books drive new customers (Russell Brunson)
If you are thinking of writing a book yourself, start here:

Startwritingonline.com

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More from @Nicolascole77

Jun 5
You want financial freedom?

Become a ghostwriter.

At 26, I was a broke copywriter addicted to World of Warcraft.

18 months later, I hit $180K/month writing for founders.

Most people overthink. I just started.

Here’s the story:🧡 Image
I was sick growing up. I didn't know I had celiac disease until I was 18.

I fractured my spine at 14 playing hockey. Then broke it again at 17.

My NHL dreams died.

I turned to World of Warcraft, becoming one of the highest-ranked players in North America.
Then I pivoted to my other passion: writing.

I studied Fiction Writing at college.

My college writing professor Joe Meno (author of "Hairstyles of the Damned") told us success meant:

"Write for a year, mail manuscripts in manila envelopes, stack rejection letters for 30 years."
Read 26 tweets
May 29
In 1884, Mark Twain gambled everything on a dying President.

Everyone said to walk away.
He offered Ulysses S. Grant 7x the standard publishing royalty.

Together, they created a $12M bestseller and America's greatest military memoir.

This story changed publishing forever:🧡 Image
In 1884, former President Ulysses S. Grant was utterly broken.

β€’ His Wall Street firm collapsed in a Ponzi scheme
β€’ He lost his entire life savings
β€’ At 62, he was diagnosed with terminal throat cancer

His family faced poverty after his imminent death. Image
Image
Grant's only hope was his memoir.

Publishers hoped to profit from the American hero.

So, Century Magazine offered him the standard 10% royalty.

But Mark Twain, sensed a historic opportunity (which the publishing world missed):
Read 15 tweets
May 15
This is Pharrell Williams.

13 Grammys. An Oscar-nominated film. Creative director at Louis Vuitton.

He doesn’t read sheet musicβ€”and sees colors when he hears sound.

His creative formula built a $250M empire.

Here’s his philosophy:🧡 Image
Pharrell once said:

β€œI’m always just curious. That’s what keeps me going.”

That mindset led him from the studio to fashion runways, films, and LEGO partnerships.

Here's how he sees curiosity (so you can boost your creativity): Image
Image
Image
Curiosity is the engine of Pharrell’s creativity.

He sees creativity as an adventure.

Every project starts with a feeling, a question, or an exploration into the unknown.

Curiosity keeps him playful, open, and always evolving.
Read 16 tweets
May 14
You can't beat Writer's Block by:

β€’ Reading more books on writing
β€’ Watching another YouTube video
β€’ Bookmarking motivational quotes on IG

Instead, try this:

7 dead-simple tips to overcome your fear of staring at a blank page:🧡 Image
For context, I have:

β€’ Been writing online since 2007
β€’ Ghostwritten over 2,000 articles for 300+ industry leaders
β€’ Written 10 books & 50+ mini-books

I have overcome the fear of staring at a blank page.

Here's how:
Tip 1: Prep The Page

The fastest way to overcome your fear of the blank page is to make it not-blank!

β€’ Put a working title at the top
β€’ List your Main points
β€’ Make notes of sub-points beneath each Main Point

Voila!
Read 11 tweets
Apr 25
In the last 5 years, I've made $15,000,000 writing online.

Most people overcomplicate wealth building.

Here's my step-by-step system to turn any idea into a 7-figure business:🧡 Image
Image
@dickiebush and I have multiple digital businesses:

β€’ PGA β†’ $10M
β€’ Ship 30 β†’ $3M
β€’ Paid Newsletter β†’ $800K
β€’ Writing Software β†’ $1M

For simplicity, let's dissect @ship30for30. The fundamentals are universal across all our businesses.

Let's begin:
We built Ship 30 from a free Slack channel to $2.5M+ in revenue in 12 months.

β€’ 10,000+ writers
β€’ Daily publishing
β€’ Gamified learning
β€’ A global community

The writing course became the industry standard. Here's what made it work:
Read 16 tweets
Apr 7
I've journaled for 30 minutes every morning for 15 years straight.

No fancy journal. No complex rules.

Just a pen, paper, and 4 simple prompts to help focus my mind and find clarity.

Here's the dead-simple system I use every single day:🧡 Image
I started journaling deliberately like this when I was 19 years old.

I'd just gotten back from a rehab trip, and felt extremely lost & confused.

I didn't know what I wanted out of life, or whether I would amount to much.

So I wrote to myself about it.
Today, I use my journal practice to reflect AND "warm up" my writing.

Here's how it works:
Read 11 tweets

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