Nicolas Cole πŸš’πŸ‘» Profile picture
Sep 24, 2021 β€’ 12 tweets β€’ 4 min read β€’ Read on X
Want to sell books?

Build a business.

Here are 8 legendary examples of authors who have sold $100,000+ worth of books via their businesses.

πŸ§΅πŸ‘‡
1. Donald Miller, StoryBrand

StoryBrand is a messaging workshop, training program, and service for business owners.

It's estimated to do somewhere between $10 million & $20 million per year in revenue.

The book, StoryBrand, sells approx 100 books per day on Amazon.

$30k/mo.
2. Brendan Burchard

Brendan is one of the highest-earning online course instructors in the world. ($10M+/year)

He also is a highly paid keynote speaker & consultant.

His book, High Performance Habits, still sells approx 5-10 copies per day on Amazon.

$5k/mo
3. Gary Vaynerchuk

Gary runs a $200M/year ad agency, VaynerMedia.

Book revenue is inconsequential to him.

And yet his book, Jab, Jab, Right Hook still sells ~150 copies/mo on Amazon.

$5k/month.

That's just 1 of his books.
4. Seth Godin

Entrepreneur and marketer Seth Godin has written 18 books.

His most famous one, "Purple Cow," came out 10+ years ago.

It still sells ~650 copies per month on Amazon.

$10k/mo.

Every new person on his email list/in his workshops gets introduced to his library.
5. Ryan Holiday

Once Ryan Holiday realized his niche was Stoicism, he doubled-down and built a whole business around it.

β€’ Email list
β€’ Physical & digital products
β€’ Podcast
β€’ And more.

The Daily Stoic still sells ~2,500 copies/mo on Amazon.

$50k/mo.

Not bad.
6. Ramit Sethi

Ramit wrote the best-seller "I Will Teach You To Be Rich."

But he also has an entire business teaching people these same principles.

New students = new readers.

He still sells approx ~2,000 copies of this book per mo on Amazon at $10 per.

$20k/mo in book sales
7. Russell Brunson

Clickfunnels Extraordinaire, Russell "wrote the book" on how to use books as lead magnets to up-sell higher-ticket products.

Despite giving this book away for free, this book still sells ~200 copies/mo on Amazon.

$3k/mo.
8. Tony Robbins

Maybe one of the best examples of how building a business helps you sell books.

Tony's retreats, courses, products, and offerings span categories ranging from health & wellness to money & business.

He sells ~1,000 copies of this book/mo on Amazon.

$10k ez.
I highlight this methodology for selling books because it's the same business model I've created for myself.

#ship30for30 introduces new writers to my philosophies on writing, which sells books.

I sell ~10 copies of this book per day on Amazon.

$2k/mo

Just the beginning.
Very few people write a book & sell books in any sort of linear way.

The vast majority of successful nonfiction writers treat books as part of their broader business.

In some cases, the book becomes a hit (Ryan Holiday)

In others, books drive new customers (Russell Brunson)
If you are thinking of writing a book yourself, start here:

Startwritingonline.com

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More from @Nicolascole77

Mar 13
How Game of Thrones was created is wild: Multiple plots. No single hero. No clear villains.

But it won 59 Emmys and held the World Record for "Most pirated TV show" for years.

I studied its storytelling and psychology tricks.

Here's the philosophy I found: 🧡 Image
George R.R. Martin didn’t just write multiple plotsβ€”he made four unstoppable forces clash:

β€’ Power struggle over the Iron Throne
β€’ The Stark-Lannister war
β€’ The White Walker threat
β€’ Rise of Daenerys

Each story crashed into the others, reshaping TV forever. Image
The brilliance was in how these plots connected.

While most writers struggle with 1-2 storylines, GOT made its complexity an advantage.

Every major moment in one plot created ripple effects in all others.

The secret? It's not what you'd expect: Image
Read 18 tweets
Mar 7
With 300+ million books sold, James Patterson holds the Guinness World Record for the most #1 NYT bestsellers in history.

But many refuse to call him a "real" writer, and Stephen King called his work "terrible."

Here's the controversial writing method behind his $800M empire🧡 Image
Born in Newburgh, NY, in 1947, James was a good student but confessed that he did not enjoy reading until after high school.

He attended Manhattan College before studying at Vanderbilt University.

In 1971, he worked as a copywriter at J. Walter Thompson. Image
While working his way up at J. Walter Thompson, Patterson wrote his first novel on the side.

After 31 rejections, "The Thomas Berryman Number" won the Edgar Allan Poe Award in 1977.

But his big break came in 1993 with "Along Came a Spider."

That's when everything changed: Image
Image
Read 20 tweets
Mar 4
5 dead-simple steps to write a 60,000-word book in 30 daysβ€”even if you've never written a book before:🧡 Image
For context:

It took me 4 years to write my 1st book and it took me 4 months to write my 2nd book.

Now, I can write a 60,000 word book in 30 days.

Here's the framework: Image
1. Your book's Main Title/Subtitle is 80% of the work.

β€’ What question (of the reader's) are you answering?
β€’ What problem are you solving?
β€’ What solution are you unlocking?
β€’ How are you going to get there?

Don't start writing till you can answer these 4 questions.
Read 9 tweets
Feb 28
The Rick and Morty approach to storytelling is fascinating:

β€’ 1 circle
β€’ 8 plot points
β€’ Repeated over 71 episodes

Dan Harmon adapted The Hero's Journey framework to create one of the most successful TV shows ever.

Here's how it works (and how to master it):🧡 Image
Before Rick and Morty, Dan Harmon was struggling as a writer.

He kept starting scripts but could never finish them. Until he discovered something that would revolutionize television:
He wanted to use Joseph Campbell's Hero's Journey, but there was a problem:

It was too complex for TV writing. So Harmon did something nobody expected.

He stripped it down to its core and created the Story Circle.

Here's how it works: Image
Read 16 tweets
Feb 21
I'm a TV addict.

Over the last 10 years, I thought I had seen it all, but when I found Seinfeld 'a show about nothing,' it blew my mind.

Everyone should understand the psychology that created one of the most successful TV sitcoms in history.

Here's how it works: 🧡 Image
Larry David had two simple rules for every episode:

"No hugs and no learning."

While other sitcoms taught life lessons and showed character growth, Seinfeld did the opposite: Image
Most sitcoms follow 4 key themes:

β€’ Work
β€’ Hobbies
β€’ Romance
β€’ Friends/Family

What Seinfeld did with these themes would change television forever: Image
Read 18 tweets
Feb 16
This guy has published 83 novels and more than 200 short stories.

He is a towering figure in the world of writing.

All writers should memorize these 14 epic tips from Stephen King's book "On Writing":🧡 Image
Image
Tip #1: Above all others: read and write a lot.

Your fingers have to learn the feel of the keys and your mind must acquire the habit of story-making.

Combine the two and copy a short story by hand to absorb the style.
Tip #2: Stories consist of three parts.

β€’ What happens: Narrative moves the story forward.
β€’ How it happens: Description creates a vivid reality for the reader.
β€’ Who said what: Dialogue brings characters to life with speech.

Leave one out, and the reader will feel cheated.
Read 16 tweets

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