Category creation, decentralization, and building multiple income streams.

My 5 favorite podcasts of the week (with one-sentence descriptions)🧵
An absolute masterclass in category creation, languaging, and leveraging specificity with @jmikolay and @Nicolascole77 on the @gumroad podcast:

open.spotify.com/episode/7uTYn8…
A comprehensive breakdown of China’s strategy, decentralized citizen journalism, and decentralized social media with @theallinpod and @balajis:

open.spotify.com/episode/0F4EMC…
Hiring, scaling, delegating, reflecting, and the gamification of productivity with @nathanbarry and @AliAbdaal:

open.spotify.com/episode/3RXMaU…
Breaking down the Harvard Business Review, Canva’s epic story, investor due diligence, and time-based NFTs with @ShaanVP and @theSamParr:

open.spotify.com/episode/2MNwny…
Engineering the optimal day, building digital communities, and the future of @MightyNetworks with @ginab and @patrick_oshag:

open.spotify.com/episode/0qOjy0…
If you enjoyed this curation (and want me to keep doing this every week!) share these podcasts with a friend.

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More from @dickiebush

22 Sep
College completely failed in teaching me how to write.

So I spent over 500 hours studying legendary authors and copywriters.

Then, I distilled what I learned into 6 simple frameworks.

But unlike college, these won't cost you $120,000.

Here they are for free:
First, I studied David Ogilvy.

I figured there was no better place to start than the "Father of Advertising."

And the best thing I found was his 10-bullet masterclass memo titled "How to write."

This memo could replace your college English class:

To learn the art of copywriting, I started with Gary Halbert.

Anyone who can generate $1,000,000,000 in revenue from their sales letters deserves to be studied.

And his 12 time-tested strategies for writing effortless copy are a good place to start:

Read 11 tweets
21 Sep
Someone asked me what advice I would give to someone looking to start building online:

My answer:

• Learn simple no-code
• Learn basic copywriting
• Start a weekly newsletter
• Start making friends on Twitter

Building + selling + distribution + networking
This is the playbook I used to start Ship 30.

I had ~600 followers at the time and ~200 newsletter subscribers.

I took a few courses to learn how to:

• Build a simple landing page in Carrd with Typeform/Stripe
• Write copy that pointed out the problem / hyped up the benefits
One year ago today (celebrating a +34 week in newsletter subscriber growth):

Read 6 tweets
20 Sep
Absolutely HUGE week in webinars coming up:

• Tuesday 9/21 5 PM EST w/ @amandanat
• Wednesday 9/22 5 PM EST w/ @gregisenberg
• Thursday 9/23 5 PM EST w/ @RobbieCrab

These are going to be 🔥🔥🔥

Links to register in the replies 👇🏼🚢🔗
Join us Tuesday, 9/21 at 5 PM EST with @amandanat!

We'll jam on:

• Content marketing and SEO strategy
• Writing on social platforms versus blogs
• How SparkToro can help with data-driven writing
• Common mistakes in the content marketing world

lu.ma/amanda-sept2021
Join us Wednesday, 9/22 at 5 PM EST with @gregisenberg!

We'll jam on:

• How Web 3.0 will change the landscape of writing online
• ​The rise of massive "niche" businesses (and how to take advantage)
• Opportunities in the shift from Web 2 to Web 3

lu.ma/greg-sept2021
Read 5 tweets
17 Sep
If you use Google Docs, you're one of G Suite's 2,000,000,000 monthly active users.

But you probably aren't using it to its full potential.

So here are 6 little-known features that will save you countless hours (so you can work faster):
Need to create a new document?

Simply type docs.new in the browser.

When inspiration strikes, crack open a fresh document in seconds:

• Cmd + L on Mac, Ctrl + L on Windows to jump to the search bar
• Type docs.new
• Start writing

🤯 🤯
Have multiple Google accounts?

Nothing worse than creating a new document, then having to switch accounts.

So here's another hack:

Adding a number after the docs.new URL will create a new doc under that account.

Here's how it works:
Read 13 tweets
14 Sep
The Godfather of Advertising: Eugene Schwartz.

In 1966, he published Breakthrough Advertising, a book so good the original hardcover sells for $247.

And inside, he shared the daily writing routine that helped him write effortless, high-converting copy.

Here's the breakdown:
Eugene's secret: he treated his writing like athletes treat going to the gym.

It started with accepting a simple truth:

Writing every day is one of the hardest things in the world.

And so if he wanted to do it consistently, he needed a system that didn't rely on willpower.
Imagine showing up to the gym every day to meet your trainer.

And every day you had no clue:

• What type of workout you would do
• How difficult the workout would be
• How long the workout would last

This would be torture!

Yet, this is how most people write.
Read 17 tweets
8 Sep
THREAD: 3 real-world money lessons I've learned since graduating college (that radically improved my relationship with money)

1. You make half as much money as you think. Or, everything costs twice as much as you think.

Why?
Taxes.

Coming out of college, you look at income as pre-tax and expenses as post-tax.

But there's a mismatch here - and it's not your fault. College teaches you nothing about personal finance.

Say your apartment is $1,500/mo. That's $18,000 per year in POST-TAX expenses.
So if you want to compare it to your salary, you need to cut your salary in half to normalize it post-tax.

Or, you can double your rent (and all other expenses) to normalize them pre-tax.

Suddenly, everything is more expensive! (Or you make a lot less, whichever way you choose)
Read 19 tweets

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