How I built This Website?

I'll show my thought process.
(Thread)
1. I don't really know who my target audience are. They could be IT people, corp comm, sales or people looking to find a job.

2. Because I don't know, I have to remove all jargons. Focus on 1 thing, "website is story telling that leads to purchase".
3. Once I have some basic idea, I planned the flow.

General > Narrower > Tight topic.

Brand Positioning > USP > FAB.

I wrote the entire copywriting before I started designing.
4. Design. Keep it ridiculously simple.

I don't want fancy stuff shooting to the sky. Some image to poke your eyes. Clean and basic.

5. Bitch about Edit. Keep the language short and tight. Remove as much until it almost loses context.
6. Evaluate the Tech.

I could've easily built with HTML, but where's the fun in that? WP it is.

Oxygen vs Elementor. Oxygen, I want it blazing fast and needed to write php/js.

Page transition using barbajs. This was the most difficult to play around with.
Animation using GSAP. This was sort of my first time doing js. I had to learn from scratch so that I understood what needed to be coded.

Icing on the cake is Locomotive Scroll.

Integrate all these JS library took me 3 weeks to fully realised what I wanted to build.
7. Mobile view. My users prefer desktop. So I favored desktop. I'm going to lose points on SEO, but that wasn't part of the goal

Mobile was super pain, thankfully I used Oxygen and understood HTML really well.
When a company asked me to build exactly like this, I asked for 6 figures. Because its that damn difficult to execute.

Out in the open. For you to learn and try yourself.

laman7.com (Best on Desktop)

Thank you @AartBerat for featuring us.
Here's the fundamental.

From here, we build on top of each fundamental.

• • •

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More from @edwinmasripan

30 Sep
Kerja Marketing ada 3 Je.

⚡Market
⚡Mesej
⚡Media

Selebihnya bidang lain.
(Thread)
⚡Market adalah memahami apa yg orang perlukan.

👉 Apa bermain dalam kepala.
👉 Kerisauan & Keinginan
👉 Sizeable demand
👉 Kesanggupan utk bayar.

Jika ini tak jumpa, jangan mulakan stage seterusnya.
⚡Mesej - Apa nak disampaikan?

Tawaran membeli mesti membuat Market cakap "kena sangatlah dgn aku".

Tapi ramai yg salah. 😡

Mesej dia buatkan market bertanya "so what? Kalau tak beli, mati ke?"

Tawaran mesti ngam dgn kerisauan dan keinginan mereka.
Read 8 tweets
29 Sep
How to Sell a Service?

Unlike products, the problem with service is we can't see it.

Which makes it even harder to explain what it would be like.

Taking up service is a gamble.

(Thread)
⬇️⬇️⬇️
What is Service Anyway?

At its basic principles, service is doing the work for customer.

⚡Plumber
⚡Writer
⚡Designer
⚡Architect
⚡Consultation
⚡Contractor
⚡Painter
⚡Dentist
⚡You work for your boss.

If you're in the Service industry, keep reading.
Rules to Sell Service.

1. Never assume - Always be asking.

2. Never be arrogant - No matter how dumbass the prospect is, never have malice intent for their stupidity.

3. Not everyone will be your customer - You can't and shouldn't close everyone.
Read 13 tweets
16 Sep
SEO - Is it worth the hassle?

I'm sure you have asked this before. I asked myself so many times.

Is 2 hours daily working on SEO worth it?

Check out yourself siteux.co/seo-roi-calcul…
What you'll figure out ...

⚡️ How much you'll spend on Google ads if you don't do SEO
⚡️ How much potential traffic you can bring.
⚡️ Expected revenue
⚡️ Expected ROI
⚡️ Expected nett profit
⚡️ Customers to handle etc.
Here's what you need to do,

1. Adjust the numbers based on your findings (using SEO tools or Google Keyword Planner)

2. Enter your data (roughly)

3. Don't hit Submit (because there's none). JK. It'll automatically tabulate all the data for you.

Good enough to decide ...
Read 4 tweets
16 Sep
Signs of Good Company.

1. Listen to customer
1. Admit their mistake
2. Implement change

And so CEO of @Delyva_MY called me after my lengthy rant yesterday.

Here are some key points.
(thread)
1. Change in Policy - Credit will Never Expire.

The initial goal was to get customers to finish the credit quickly, which translates to more revenue.

However, introducing the 'stick' without carrots is harmful. Instead, teach customers to sell recurring.

⬆️ Sales = ⬆️ Delivery
2. Refund is Subject to Change.

I was made to understand that it deters abuse in the credit card point system. (ie Top-up and withdraw, collect points.)

While the abuse may be by a few, the majority uses the platform diligently.

Refund will be, case to case basis.
Read 6 tweets
15 Sep
"Berapa banyak duit nak bakar kt ads untuk dapatkan jualan sebanyak X?"

Kita guna Reverse Funnel.

RF akan bantu anda dapatkan ...
⚡️ Expected ROAS
⚡️ Ads Impression
⚡️ Click to Website
⚡️ Become leads
⚡️ Become buyer
⚡️ $ ads spend

siteux.co/reverse-funnel…
Asalnya nak buat di JsFiddle je.

In the end buat full version kt website.

Click link pertama.

Test² tukar variable. Screenshot dan jadikan part of your exploratory funnel.

Salah takpe, boleh adjust.

By the way, best viewed on desktop. Mobile not ready.
Read 4 tweets
15 Sep
The Dark Side of @Delyva_MY .

Topup RM 20. Pakai RM 7.9 x 2(max). Balance RM4.20.

Balance non refundable. Cukup setahun, RM4.20 dia telan. 1,000 orang, RM4.2k.

Dah kes saya, ada baki RM 28.60. Saya bukan peniaga. Cuma malas nak tulis tangan nak pos barang.
Ya. Credit expired. Burn RM28.6

Point of argument.
❌ Service not rendered
❌ No postage

Jadi kita dapatkan kepastian daripada mereka.
"Kenapa credit boleh expired?"
"Ke mana pergi duit credit tu?"
Saya tanya kenapa, dia jawap ...

Sebab ada dalam terms.
Read 9 tweets

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