I made $0 from my first start-up.

I sold my second start-up to a $100 billion tech company.

Here are 12 things I learned through failure and success:
1. Figure out distribution early.

Building products is easy.

Finding distribution is hard.

If no one can find your product, no one will care about it.
2. Pick co-founders wisely.

Picking the right co-founder is as important as picking the right spouse.

You should know each other's fears, motivations, and goals inside out.

It is the only way to know that you both will make it to the finish line together.
3. Be internally driven.

Start-ups are stressful.

They are not as glamorous as they look on Twitter.

You are putting out fires 24/7 in the early years.

If you are only motivated by external factors such as money.

You will quit when it gets too painful.

h/t @sama
4. Learn to master your emotions.

Start-ups are a roller coaster.

Your team could fail.

You could fail.

But you need to survive, keep the morale high, and move forward.

What worked for me:

• Building a founder tribe
• Strong family support
• Therapist
5. Focus.

As an early-stage start-up, you can go in several directions.

There are a ton of distractions.

Don't go after every shiny object.

Pick one product focus area and run rigorous experiments to validate it.
6. Raise money when you can.

The best time to raise is when you don't need capital.

Nothing makes investors have FOMO like a company that does not ask for capital.
7. You can't build a 10x company without 10x talent.

Great businesses are built on great talent.

Your early hires lay the foundation of your company.

Hiring the wrong people can lead to major issues.

Hire slowly and optimize for hiring the best.
8. Only fear things that can kill you.

There are a ton of disasters in a start-up.

As founders we stress about each and every one of them.

I learned this the hard way that it only exacerbates the problems.

Stress about issues that can kill the company.

h/t @paulg
9. Don't network just for the sake of it.

Develop genuine bonds with investors, future employees, and customers.

Your start-ups success depends on your ability to build relationships and open closed doors.

Be a pro at building relationships.
10. Ask customers for money.

Your ultimate goal is to make money.

The only way to do that is if you delight your users.

Build a product that blows them away.

To know if you did, ask them to pay for it.

If your users love you, nothing can stop you from crushing it.
11. Don’t take advice from people who haven’t built a company.

Find folks who’ve been there and done it.

Ideally, people two steps ahead of you.

Learn from their mistakes and wins.
12. To get 100X outcomes, you need to take 10X risks.

Most start-ups fail.

You need to increase your odds of winning.

Develop a culture where everyone feels comfortable taking risks and failing.

Embrace failure and iterate till you win.
Goodluck on building the next rocketship.

If you found this thread useful:

• Retweet the first tweet to help others on their journey

• Follow me at @hwbhatti

I write about building start-ups, personal growth, and tech.

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More from @hwbhatti

23 Sep
At 27, I was overweight, stressed, and burnt out.

At 29, I am:

• An exited founder.
• In my best physical shape.
• More productive than ever before.

The catalyst? I transformed my health habits.
I used to think I was invincible.

Everyone in their 20's feels the same way.

Your natural instinct is to push through and ignore burnout.

Then shit hits the fan and you’re forced to change.
The same happened with me.

I had to redesign my life.

The health habits that helped me:

• Sleeping 7+ hours a day

• Working out

• Eating well

• Long walks

• Spending time in healthy relationships

Basic stuff, but most people struggle with them.

Let’s dive in.
Read 8 tweets
16 Sep
B2B lead generation is hard.

I have generated multi-million dollars in pipeline at early stage start-ups.

Here are 7 tips on how to 2X your outbound sales efforts.
1. Target the right audience.

Most outbound prospecting fails because this does not happen.

Create ideal customer profiles before starting outreach.

You should know the challenges your customers face and how you can help.
2. Develop a framework to segment the right audience.

Different organizations may look at the same challenge differently.

You should know what makes an organization different.

Some variables to build your framework..
Read 13 tweets
9 Sep
Working at a startup is the wrong career choice for 90% of people.

I have worked at a:

• 20 person startup
• $100 billion company

Here's a framework for deciding between startups and big companies:
1. Money

If you want a boatload of cash with high certainty..

Pick a pre-IPO or Big Tech company.

Reality is that most start-ups fail.

So your motivation for working at a start-up should go beyond $$.
2. Stability.

80% of startups fail - stability is the rare exception.

The earlier the start-up, the higher your risk of not having a job in a year's time.

If you want the stability of a guaranteed paycheck, start-ups are not the right place to be.
Read 13 tweets
25 Aug
I attribute 90% of my luck to cold emails.

I've used cold emails to:

• Find jobs
• Raise money
• Close deals

Here's my framework 🧵
1. Make it short and easy to read.

In school, you are rewarded for using big words and sounding smart.

In the real world, people value short and simple writing.

You don't get a response if you don't respect their time.
2. The 'hook' matters.

Grab their attention with a catchy subject line.

It doesn't matter how good the content is if no one opens it.

Make the hook specific, personable, and catchy.
Read 8 tweets
12 Aug
6 years ago I was severely depressed.

It took me more than a year to recover.

Last year, I sold my startup.

It's been a difficult & rewarding journey.

I want to share 5 things I learned about mental health.
1. Rebuild confidence by setting realistic goals.

When you're recovering, your belief in yourself is shaken.

Rebuilding this belief is key on your path to recovery.

Push yourself slowly when you feel ready.
I needed a few months before I felt ready to take on anything.

Once I was ready, I pushed myself slowly.

I worked my way into an internship.

I signed up to take the GMAT.

I set goals that weren't intimidating but still nudged me in the right direction.
Read 12 tweets

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